Leonard R. McGee

ad37jo@r.postjobfree.com 310-***-****

EXECUTIVE SUMMARY

Trusted Production, Media & Experiential Event Director with 20+ years of experience leading creative teams, managing promotional events, onsite execution, marketing programs, tours, campaigns, conventions/ trade shows, corporate meetings, and connecting brands to the consumers/ businesses.

Strategic Marketing & Brand Leader directing, managing and leading large scale projects for business partners/clients, effectively managing timelines/budgets, optimizing resources and leading initiatives to completion.

Client Relationship Builder able to navigate competitive markets, establish partnerships with key clients/sponsors and communicate short and long term benefits resulting in increased sales and profits.

Effective Communicator & Partner with proven success as a spokesperson/public relations manager, RFP process, and also skilled at negotiating with clients, sponsors and media outlets.

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WORK EXPERIENCE

3815 Media Inc. Atlanta, GA

A full-service marketingand media company that markets and creates content for television and radio networks, streaming services, colleges, universities small and large companies. specializing in developing custom production solutions for businesses.

General Manager 2022 - 2023

A thought leader responsible for being a confident decision-maker while leading a team of creative staff through RFPs, productions, activations, social media marketing campaigns, and client relations

Maintain production budgets and optimized expenses

Business contact liaison and (video) conference call leader for client updates

Set event production policies and processes

Ensure employees work productively and develop professionally

Involved in the recruitment of new employees

Evaluate and improve operations

Ensure staff follows health and safety regulations

Senior Director Marketing Activation 2021 - 2022

Managing team of production staff while coordinating and supporting marketing campaigns and multi-channel initiatives for live events, products, and execution services

Activate client-specific promotions at both digital and experiential events that include sporting games, sports clinics, and marketing activatio

Cross-channel marketing programs-with specific emphasis on digital, social, content, radio sponsorships, and emerging channels

Exercise knowledge of social and digital media, project management, project workflow and prioritaztion of initiatives

Create production budgets and recap reports

JE Agency/ Air National Guard Account Atlanta, GA

Event / Marketing company specializing in developing custom production solutions for businesses.

National Events Account Manager 2017-2019

Direct operations related to employees, federal customers and subcontractors as part of the larger team, maintaining key customer relationships and enhancing the company image by exceeding expectations.

Lead full cycle production projects from inception, through planning and execution, overseeing budgets up to $10M, resource allocation, task prioritization and key milestone completion.

Oversee program management, processes, activities, critical path plans and executive reporting.

Conduct program reviews to assess success, delivery quality, areas of improvement and to measure ROI.

Manage financial reviews, analyzing profitability, revenue growth and cost implications of programs.

Serve as the primary communications leader between senior management, clients and team members.

Supervise business/technical staff members on the completion of tasks driving business development.

Prepare quotes for clients and review proposals from vendors, negotiating on behalf of the business.

Recruited, hire and train employees, providing performance and merit increase recommendations.

Breakwind Entertainment Atlanta, GA

Entertainment company responsible for all aspects of comedian/radio personality Rickey Smiley’s career.

Director Marketing & Touring 2016-2017

Contracted to work with Breakwind Entertainment, reporting to and collaborating with the CEO, to build strategies to reach revenue targets established in the 2016 and 2017 business plans.

Consulted on all marketing and branding initiatives related to radio and television on behalf of comedian Rickey Smiley, in addition to establishing and managing his digital comedy catalog.

Developed and managed Rickey Smiley Morning Show Affiliates in 65+ markets.

Designed platform/marketing strategy for national tour of 16 cities with a target revenue goal of $2M+.

Nu Opp Inc./Steve Harvey Radio Network Atlanta, GA

Recognized branding, integrated marketing design, live events and creative media consultancy.

Director of Live Events/ Experiential Marketing 2009-2016

Produced televised live events, including 12 out of 14 editions of Steve Harvey’s Neighborhood Awards.

Partner with Executive Director and Producers to determine strategic direction and execution plan.

Directed production of national comedy/gospel tour for award winning performers and entertainers.

Manage negotiations with premiere venues, including MGM properties and Radio City Music Hall.

Reduced promotional tour travel and per diem by 40% by removing cross booking and overextensions, as well as transforming the travel request process and streamlining commitments by proximity.

Select, hire and oversee training of production crews for live events and in-house productions

Lead daily operations for production studio inclusive of staff and budget management.

Leonard R. McGee (Resume Page 2)

ad37jo@r.postjobfree.com

BFG Communications Tampa, FL

Creative Communications Agency headquartered in Hilton Head, SC, with offices in most major U.S. cities.

National Operations Manager 2008

Managed program goals, resource needs, business operations, compliance and team’s strategic direction.

Held responsibility for up to five regional managers, in addition to 20 local area managers.

Oversaw program and special event implementation/execution at the regional and local market level.

Introduced new managers to company and improved transition and integration into local markets.

Led the company to realizing $75K in savings by improving new hire retention by 15%.

Identified critical market issues, offered insight, resolution and support to maintain profitability.

Radio ONE Los Angeles, CA

American media company with 52 radio stations in 17 markets and annual revenue over $440M.

Senior Marketing/Promotions Director 2000-2006

Directed strategic marketing, promotional and special event activities for the company’s flagship broadcast property with budgets up to $500K, a team of ten and revenues up to $15M.

Formulated and launched an innovative events portfolio with profits of $4 to $10 per invested dollar.

Modeled promotional initiatives for the west coast market, ultimately rolled out on a national level.

Eliminated typical production increases of up to 10% utilizing an effective approach to balancing client expectations by addressing issues quickly, reducing delays and delivering results.

Entertainment Marketing Group Los Angeles, CA

Award winning entertainment/sports marketing division of a globally recognized advertising/media agency.

Third Party Promotional Prizing Manager 2000

Built and maintained a solid network of product manufacturers, service providers and wholesalers.

Secured third party promotional partners and unique prizes for television, radio and online promotions.

Matched promotional campaigns with pre-screened manufacturers to guarantee the best merchandise for a given initiative using specialized strategic research methods.

Radio ONE Atlanta, GA

American media company with 52 radio stations in 17 markets and annual revenue over $440M.

Marketing/Promotions Director 1995-1999

Formulated a diverse marketing strategy and effective campaigns leveraging associates, including the design/development of promotional materials, direct mail and other collateral.

Retained clientele by implementing programs in two business units to address customer issues.

EDUCATION

University of Michigan Ann Arbor, MI

Bachelor of Arts, Communications

HONORS & AWARDS

Radio Music Awards. KKBT FM Los Angeles Marketing Director of the Year Urban

Atlanta’s Hero of the City Community Service Award

Certificate of Special Congressional Recognition for Service to Community

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