JESSICA DENG

ad37i0@r.postjobfree.com

646-***-****

https://jessdeng.squarespace.com/

PROFILE OF QUALIFICATIONS

Social Media Platforms (Facebook, Twitter, LinkedIn, Google Plus, Blogger, Tumblr, Instagram, Pinterest, Wordpress, Hootsuite, Yelp, YouTube,TikTok, Threads, Later, TweetDeck), Facebook Business Manager, Email Marketing Platforms (Constant Contact, MailChimp, iContacts) Copywriting, Design Platforms (Canva, Adobe Photoshop, Illustrator) Squarespace, Trello, Atlassian - Jira, Asana, Google Applications, SEO/SEM, HubSpot, Blogging, Macintosh & Windows Proficient, Certified in Hootsuite Platform, HubSpot Certification - In Progress EDUCATION New York City College of Technology – City University of New York Brooklyn, NY Bachelor of Technology in Hospitality Management, August 2016 GPA: 3.7

EXPERIENCE

01/22 - Present LifeWorx, Inc. New York, NY

Marketing Copywriter

● Write clear, attractive copy with a distinct voice that connects with the desired audience

● Manage social media platforms (Facebook, Twitter, LinkedIn, and Instagram)

● Curate, schedule and post social media content for all accounts, increasing engagement by 25%

● Optimize website pages with relevant keywords and improved readability, decreasing bounce rates to 35%

● Execute A/B testing for email campaigns to identify most successful subject lines, send times and templates

● Design, create, and deliver monthly newsletters and caregiver spotlights

● Partnered with elder and health care professionals in creating monthly 'Ask The Expert' pieces

● Launched and created guides: LifeWorx Guide to Alzheimer’s and Dementia, 24-Hour Care Guide, LTC guide

● Editing and proofreading copy on LifeWorx website and Google Business Pages 03/20 – 12/21 The Law Offices of Marjory Cajoux Brooklyn, NY Social Media Marketing Coordinator

● Developed and implement marketing and advertising campaigns to promote the firm

● Wrote high-quality website content, including blog posts and descriptions to improve website search results

● Created web content/weekly articles - The Weekly Pulse & Special Edition

● Managed social media platforms (Facebook, Twitter, LinkedIn, and Instagram)

● Created promotional materials: Your Guide to Estate Planning, Open House Invite, Postcard

● Planned and organizing promotional presentations - Social Media Competitive Analysis, and etc.

● Designed, created, and delivered monthly newsletters/email blasts

● Designed invitations, holiday visuals, anniversary cards, social media visuals as needed

● Connected with new business leads on founder’s LinkedIn Profile, 2,500+ connections formed 10/18 – 11/19 Mdrn. New York, NY

Marketing Coordinator

● Managed social media platforms (Facebook, Twitter, LinkedIn, Instagram, Yelp and Pinterest) for Mdrn.

● Developed 6-12 months of editorial content to post across SEO, SEM, E-mail, and Social Media

● Arranged one-on-one social media/marketing consultations with agents

● Designed and delivered monthly newsletters, open house email blasts, and holiday related blasts

● Collaborated with design team on creating imagery for social media, traditional and e-mail marketing

● Executed agent marketing requests - postcards, business cards, newsletters, professional social media

● Led monthly marketing training and social media workshops