Keiran Lenhof

Brooklyn, New York 202-***-****

keiranlenhof.com ad37hf@r.postjobfree.com linkedin.com/in/keiran-l-ab88014a/

Professional Profile

Writer of Words and Encouragement

Experienced senior copywriter with a proven track record of crafting compelling and impactful content across various mediums. Adept at developing creative concepts, refining brand messaging, and delivering persuasive communication that resonates with target audiences. Strong leadership skills in guiding teams, exceptional attention to detail, and a deep understanding of marketing strategies. Innovative thinking and a real asset in driving successful campaigns and elevating brand presence.

Work Experience

FREELANCE AT SELF EMPLOYED, New York, NY 10/2014 – PRESENT

Senior Copywriter

When not working full-time with an agency or client, I'm fortunate always to have new projects in the mix. Most recently, I've been lucky to work on AARP, Equitable, UBS Bank, and Listerine.

FORMERLY KNOWN AS, New York, NY 10/2022 – 08/2023

Senior Copywriter

Ran the gamut of advertising work on Audible, Verizon, and Sirius XM, playing a vital role in crafting compelling copy for three's social, email, direct mail, websites, and banners that drove results.

●Exceeded client's expectations on their recent direct mail campaign, targeting Audible formers and à la carte prospects.

FARMERS BUSINESS NETWORK, Remote 02/2021 – 09/2022

B2B Senior Copywriter

●Committed deeply to being the brand voice for America, Canada, and Australia—encouraging farmers to embrace FBN's game-changing technology, did whatever it took to help farmers achieve their goals.

●Pitched campaign ideas and led full 360 advertising campaign content, promoting business-helping tech, consisting of emails, direct mailers, digital ads, and social captions.

●Edited and wrote short-form digital and testimonial videos, collaborating and directing VO talent and art direction.

NORTHWESTERN MUTUAL, New York, NY 08/2018 – 06/2020

Copywriter

●Worked primarily on brand design and storytelling to modernize this 163-year-old brand.

●Focused on paid social, video organic social, radio, mobile campaigns, and in-house communications.

●Drove social channel engagement through the teamwork of collaborative and humorous content creation, leveraging strategic messaging that ranked among the platform's most liked posts.

FACEBOOK, via Accenture, New York, NY 03/2017 – 06/2018

B2B Copywriter

●Founding member and team leader of The Guild Studio, developing pieces communicating with dedicated craftsmanship of Facebook's clean, simple, human tone.

●Brainstormed with designers and producers worldwide, writing and editing short video, emails, training booklets—whatever was needed to help Facebook’s growing B2B business.

AGENCY 5 O'CLOCK, New York, NY 05/2016 – 02/2017

Copywriter

●Concepted and executed ideas and campaign copy for social media, trade, print, display, and OOH.

●Grew Espolòn Tequila with a trailblazing and timely growth-marketing campaign.

●Nurtured and grew SKYY Vodka and Appleton Estates Rum.

SAPIENTNITRO, New York, NY 02/2014 – 03/2015

Social Media Copywriter

●Poured gasoline on the passions of Nutella and BFGoodrich followers. Pitched for social media and larger business to BFGoodrich, Xerox, Hulu.

●Increased Nutella’s social media presence by almost 600%, building Instagram followers from 70K to 485K and counting.

Education

Bachelor of Arts, Communication Studies and English, Northern Illinois University, Dekalb, IL

Certificate, The American Comedy Institute, New York, NY

●Completed one year program in comedy performing and writing.

Copywriting Certificate, The Creative Circus, Atlanta, GA

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