Michael H. Narus

Hartford, WI • 414-***-****

ad37ea@r.postjobfree.com

Summary

Director of Sales/Key Account Manager

Ambitious, dedicated, and goal-oriented professional harnessing 10+ years of experience in enhancing organizational efficiencies through brilliant sales management, strategic planning, and profit growth.

Proven track record of executing successful sales strategies to drive revenue growth and increase brand awareness. Expertise in developing and managing partnerships with key accounts, regional accounts, and key dealers across the United States. Collaborative relationship builder with a track record of building and leading high-performing sales teams, managing outside sales representatives, developing their professional growth, and traveling extensively throughout the United States and Canada to maintain professional relationships with major sporting goods stores, distributors, and dealers. Expert in collaborating with renowned brands and executing branding partnerships to boost product exposure on TV, social media, and other platforms. Proficiency in analyzing sales data, identifying trends, and making data-driven decisions to enhance sales performance. Thrive in high pressure settings that require excellent time and priority management talents.

Areas of Expertise

•New Business Development

•Data Analysis

•Team Building & Hiring

•Metrics Reporting

•Product/Service Sales Meetings

•Marketing Strategy

•Budgeting & Forecasting

•Key Client Relationships

•Productivity Goals

Accomplishments

Created comprehensive strategic plan to boost brand exposure and customer loyalty through advertising, promotions, and sponsorships.

Trained and managed sales team, including hiring, training, coaching, and terminating employees when necessary, resulting in increased productivity and revenue growth.

Implemented innovative strategies to increase sales of existing products through packaging improvements and targeted promotions, amplifying product demand and sales.

Formulated and launched targeted marketing campaigns for specific audiences or geographic regions, resulting in increased brand awareness and customer acquisition.

Professional Experience

SPYPOINT Trail Cameras May 2023 to Jan 2024

Major Account Manager Independent Contractor

Calling on Major Account for SPYPOINT, Bass Pro, Tractor Supply, Academy, Fleet Farm, Sportsman’s Warehouse, Rural King. Collaborating with buyers and outside field reps to drive business. Implement new growth strategies.

Year Starts in May ends in March. Achieved year-end sales goal number by Aug 2023.

Achieved Q1 Sales goals.

Achieved Q2 Sales goal, by mid-July.

Achieved Q3 Sales goal.

Achieved Q4 Sales goal.

Arcus Hunting August 2022 to March 2023

Director of Sales

Oversaw and directed team of thirty-six outside sales representatives throughout the United States. Developed and implemented new growth programs for 2023 selling season, including displays, end caps, promotions, and two-way partnerships with strategic regional, national, buy group, distributor, and farm & home accounts. Fostered relationships with strategic regional, national, buy group, distributor, and farm & home accounts to ensure successful two-way partnerships. Transformed sales performance by implementing new growth program structures, optimizing sales data analysis, identifying, and executing new business opportunities with cross-functional teams, and successfully directing the implementation of displays, end caps, and promotions resulting in increased product visibility and sales.

Maximized sales results by providing constructive feedback to outside sales representatives, and by delivering effective training and coaching on successful sales techniques and strategies.

Surpassed 2022 sales record by attending ARRO and ATA for the first time since 2018, with remarkable success at NABA and AOB.

Successfully re-established Arcus Brands in buy groups for 2023, collaborating with buyers at corporate offices to establish partnerships and achieve 96 new dealers.

Boosted company business by $2M in Q1, with significant sales growth achieved for major retailers including Fleet Farm, Rural King, Scheel's, Bass Pro, Academy, and Orschlen's.

Achieved impressive YOY growth rates, with Fleet Farm up 43%, Rural King up 62%, Scheel's up 38%, Bass Pro up 6%, Academy up 10%, and Orschlen's up 20% since Jan 1st.

Secured 100% new business for 2023 at Menards and achieved 14% increase in 2023 over Distributor business in Q1 compared to the previous year.

Sales Ruckus Company Hartford, Hartford, WI

Principal Independent Representative Agency/Consultation

December 2021 to August 2022

Administered and provided exceptional service for industry companies, ensuring customer satisfaction, and maintaining long-term business relationships. Conducted market research and analyzed data to identify potential sales opportunities. Built and maintained strong relationships with clients, vendors, and industry stakeholders to promote sales and increase revenue. Developed and implemented effective sales strategies and tactics to achieve sales targets and maximize profitability. Monitored and analyzed sales performance data to identify areas for improvement and implemented corrective actions, as necessary.

Develop go to market strategies, customer, and company strategies, which fit the company’s model, while keeping the company profitable.

Traveled extensively throughout the Midwest region to call on dealers and regional accounts.

Conducted store visits and provided product demonstrations to potential customers.

Conducted inventory assessments on product lines represented and collaborated with each factory sales manager or owner to develop strategies for inventory reduction, pricing, and promotions.

Trained store associates on product features and benefits to increase their knowledge and sales performance.

Ruag Ammotec-Norma USA, Tampa, FL January 2020 to December 2021

Director of Sales

Restructured inside and outside sales teams, resulting in increased efficiency and productivity. Implemented new pricing and sales program structure tailored to meet high demand for ammunition during the pandemic, election year, and national unrest. Developed and executed a strategic sales plan targeting high-growth pockets of the country and focusing on regional strategic accounts.

Administered a team of three Norma Sales Managers, two customer service members, and thirty-eight outside sales representatives across the United States.

Developed a long-term sales strategy for Sales Managers and Reps nationwide, resulting in achieving all quarterly sales targets, both top and bottom line, by September.

Successfully added sixty-three new Norma customers within the first 90 days of the new year, and established three new distributors, while also adding four regional/national chain accounts.

Achieved a top five vendor position for Rural King, Mills Fleet Farm, and Academy Sports, while recording record sales numbers throughout 2020 and increasing sales by 58%.

Created and proposed an innovative marketing and social content calendar within budget, resulting in a 15% increase in sales pre-ammo craze.

Accelerated year-to-date sales by 68% by continuing to add sku count to partner assortments while investing in customers' pull marketing to keep Norma brand top of mind for associates and consumers.

Environ-Metal Inc DBA HEVI-Shot, Sweet Home, OR

Vice President of Sales & Marketing (Wisconsin based)

November 2016 to December 2019

Executed sales and marketing plans, resulting in creating real sales trends and implementing branding elements to be used with sponsors on social media and in print. Contributed content to new social media plan, implemented a new pricing structure, removed cash rebate, and established a MAP Policy to enhance sales. Rolled out a top-of-mind marketing plan and managed thirty-eight outside new sales representatives across the US and Canada. Traveled extensively throughout the US and Canada to develop professional relationships with major sporting goods stores, distributors, and dealers. Orchestrated and led key accounts such as Bass Pro/Cabela’s, Academy, Dick’s, Scheel’s, Mills Fleet Farm, Dunham’s, Mack’s Prairie Wings, Rogers Sporting Goods, Presley’s Outdoors, Sportsman’s Warehouse, NBS Buy Group, Sports Inc, World-Wide, and Mid-States. Attended and helped coordinate trade shows such as Shot Show, NBS, Sports Inc, World-Wide, and NWTF.

Secured partnerships with renowned brands such as Tony Vandemore, Duck Commanders, Buck Commanders, Strut Commanders, Higdon Outdoors, On the Road w/ Aaron Lewis, and The Crush with Lee & Tiffany, boosting the brands' exposure on TV, social media, and through HEVI-Shot products.

Established healthy partnerships with Key Accounts, Regional accounts, and Key Dealers nationwide, resulting in increased sales and brand awareness.

Achieved record sales with the successful launch of HEVI-X and implemented ExpertVoice to further enhance brand recognition.

Collaborated with Mossy Oak to execute branding partnerships and commercials, TV segments, and social media campaigns.

Added 124 new accounts since the beginning of 2017, while increasing Academy business by 43% in 2017 and 48% in 2018.

Additional Experience

National Sales Manager – Hunting and Shooting Sports (Wisconsin based), Steiner Optics-Greely, CO

Northern Territory Sales Manager (Wisconsin based), TRUGLO Inc-Richardson, TX

Regional Sales Manager Midwest (Wisconsin based), Crimson Trace Corp. Wilsonville, OR

Education

Milwaukee Area Technical College Law Enforcement.

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