Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director

ad37dn@r.postjobfree.com

980-***-****

linkedin.com/in/jeffgatorhenry

directorgator.wixsite.com/creativeportfolio

SUMMARY

Results-driven and analytically adept Senior Project Manager with a proven track record in international business, marketing, and project leadership. Over 15 years of experience across diverse roles, including Business Analyst, Marketing Manager, DAM Administrator, Content Producer, Media and Event Producer, PR and Publicity Specialist, and New Product Go-to-Market

(GTM) Specialist. A strategic thinker with a keen eye for detail, consistently driving successful project outcomes and exceeding organizational goals.

Education

US Military Academy

AMEDD

San Antonio, TX

Civilian Equivalent of Two AS

Degrees

Soft Skills

• Strategic Planning and Analysis

• Project Management

• International Business Acumen

• Marketing Strategy and

Campaign Execution

• Digital Asset Management

(DAM)

• Content Production and

Optimization

• Media and Event Production

• Public Relations and Publicity

• New Product Go-to-Market

(GTM) Strategy

• Cross-functional Team

Leadership

Software

Bynder

SmartSheet

SharePoint

Excel

Adobe CC

SM Analytics

PPT

AEM

Workfront

Teams

ClickUp

Slack

Visio

Mira

PROFESSIONAL EXPERIENCE

Jobot Hooray Health Senior Project Manager

Teams, SharePoint, SmartSheet, Excel, OneDrive, Word, PowerPoint, Zoom Remote May 2023 - Current

• Conducted discovery interviews across the enterprise as part of a current state analysis.

• Conducted a company SWOT analysis and presented to C-level leadership.

• SWOT resulted in the implementation of the company’s first DAM, the establishment of its first PMO, and resource changes/additions to prepare the company for scalability and improved efficiency.

• Co-managed high-profile client-facing onboarding project working directly with the company CEO and President, and reporting to the COO - responsi- ble for creating PM plan in SmartSheet, establishing and tracking milestones, managing multiple cross-functional stakeholders, deliverables, due dates, and expectations.

• Led DAM vendor analysis and presented findings to C-level executives re- sulting in the adoption of Bynder.

• Established metadata and taxonomy governance for the DAM.

• Became Bynder SME and managed DAM implementation, creating depart- ment-specific workflows, established user permissions and groups, tested and proved workflows, created PPT and video training assets, and trained team members by department in DAM workflow resulting in 40% reduction in workflow resource hours.

• Lead weekly marketing/content calendar meetings with internal team and external agency driving content, communications, and workflow improve- ments.

• Conducted team member performance reviews.

• Worked with cross-functional teams to manage workflow and deliverables for a new client implementation in preparation for open enrollment. Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director Crawford Group HP - Poly Producer/Content Publisher Workfront & AEM

Remote June 2022 - February 2023

• Utilized Workfront to manage projects and tasks, escalating tasks as needed and completing urgent or ad- hoc requests.

• Demonstrated a high level of attention to detail in managing, tagging, assigning metadata, uploading, and filing enterprise digital marketing assets in Adobe Experience Manager.

• Played a crucial role during the HP buyout and Poly rebranding, overseeing the versioning of hundreds of DAM assets. Leveraged the WF Ref # to locate assets within AEM, meticulously versioned antiquated assets with replacements, ensuring accurate matching of new versions. Upon task completion, updated project owners and PM’s in WF with the new product URLs.

• Responsible for uploading video content to the Poly/HP YouTube channel, involving DAM searches using the correct WF Ref # to locate the relevant video asset. Downloaded, applied all necessary metadata, labels, and rules before publishing to YT. Updated the Project Task in WF with the video URL.

• Utilized the WF Ref # to search assets in AEM for tagging and applying metadata based on project details outlined in WF. Cataloged completed assets in the appropriate final folder in AEM and provided links to Product Owners and Project Managers in the WF project updates and designated URL fields.

• Flagged issues or opened issues and designated a project as on hold for assets in Workfront if metadata was missing, files were incomplete, uploading was incorrect, or file naming did not comply with naming conven- tion guidelines.

• Scrubbed various folders using system filters to ensure marketing assets were housed in appropriate prod- uct folders, cross-referencing project reference numbers and project details for verification of appropriate asset designation.

• Actively participated in daily Scrum meetings and collaborated with cross-functional teams to identify and recommend process improvements.

• Played a critical role in enabling the content publishing team to efficiently manage and complete a high volume of projects during a corporate transition and rebranding. Creative Solutions Services Accredo - Cigna Campaign Marketing Strategist Phenom People, MS Office, SharePoint, Excel, InDesign, Ps, PPTX Remote June 2022 - October 2022

• Played a pivotal role in the Executive Vice President (EVP) and corporate rebranding initiative within a complex, global organization as a key member of the HR marketing team.

• Collaborated with enterprise recruiters to budget, write, schedule, and place job ads on Facebook and LinkedIn. Kept all stakeholders informed upon completion and promptly responded to ad-hoc ad changes.

• Demonstrated proficiency in copywriting and graphic design, contributing to the redesign or refreshing of over 30 website pages as part of the enterprise rebranding effort. Led a comprehensive revision of the Mili- tary and Veterans recruiting page, adhering to the brand style guide (https://jobs.thecignagroup.com/us/en/ militaryandveterans).

Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director

• Leveraged LinkedIn, Facebook, and Google analytical tools to measure the effectiveness of campaigns, en- suring optimal return on investment (ROI) for all recruitment marketing efforts.

• Managed digital asset management and taxonomy within the enterprise Digital Asset Management (DAM) system.

• Assumed responsibility for proofreading, copywriting, editing, and updating over 100 HR/recruiting email templates in strict accordance with the brand style guide.

• Utilized business analysis (BA) and Excel skills to filter, organize, assign, and record metadata for email templates, digital images, and video assets.

• Conducted asset scrubbing of enterprise email templates to locate, archive, or delete antiquated templates, digital images, and video assets.

Prestige Marketing Group Senior Project Manager

Trello, ClickUp, PPTX, Google Drive, Slack, Excel, Proposify, Loom, Visio Remote January 2022 - May 2022

• Senior Project Manager overseeing client expectations, project scope, and coordination of cross-functional agency creative teams, milestones, and deliverables.

• Conducted comprehensive organization, operations, and workflow analysis to identify gaps and inefficien- cies in the current state. Presented findings and recommendations to the CEO, leading to a restructuring of the company and the adoption of new operational software for the agency.

• Developed and implemented a detailed project plan outlining scope, resource allocation, and timelines for successful project completion.

• Led Change Management efforts during the implementation of new operations software, overseeing the seamless transition from existing systems, mapping processes, and managing interdependencies.

• Successfully managed the implementation of new enterprise operations software (ClickUp).

• Created video Standard Operating Procedures (SOPs) and provided training to team members on the utili- zation of ClickUp.

• Strategically positioned the company for rapid growth, scalability, and the establishment of a repeatable model for efficient workflow and resource management. Youth Adventures Camp Frontier Marketing Manager Content Producer Slack, Wix, FCPX, Premiere, PPTX, InDesign, Illustrator, Ps, FB, Google Analytics, DropBox Remote February 2021 - June 2022

• Conducted rebuild of the organization’s website including all proofreading, copywriting, graphic design, and landing page construction.

• SEO Management/Optimization for new website and associated landing pages.

• Filming and editing all video content for paid marketing initiatives, SM channels, and website content.

• SM channel content creation and management (FB, YT, Twitter).

• DAM/Taxonomy of all marketing asset files.

• Working with cross-functional team members to deliver campaign content strategy resulting in highest grossing camp season in the history of the organization. Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director Superfici America Marketing Manager, North America Wix, Call Rail, LeadFerret, Pipeline Deals, FCPX, PPTX, InDesign, Ps, Premiere, Google/LinkedIn/FB Ads & Analytics, Excel, DropBox, Illustrator, Survey Monkey, EIN Presswire, Zoom, iContact, MailChimp, Constant Contact, FTP, MS Office, Visio

Concord, NC September 2018 - November 2021

• Led the creation and implementation of digital campaign initiatives for North American product launches, overseeing content creation, ROI analysis, and ad buys across owned, earned, and paid media channels.

• Managed public relations through multichannel marketing initiatives and corporate sponsorships for di- verse groups and live events.

• Conducted proofreading and editing of marketing assets from Italian to English for both digital and print formats, including journey mapping UX for the construction of a new B2B website.

• Implemented a new marketing channel and lead generation app, contributing to an additional $4 million in new revenue.

• Achieved a remarkable 300% increase in lead generation compared to predecessors.

• Spearheaded the creation and management of a product marketing campaign and a remote product view- ing production studio, enabling sustained product sales and year-over-year averages during the COVID lockdown.

• Orchestrated the complete build of the company website on Wix, managing copywriting, SEO, backend automation, app integrations, and content production.

• Directed brand and product campaigns, with hands-on involvement in graphic design and copywriting for various assets, including website, video productions, trade shows, catalogs, digital/print ads, articles, press releases, product sales sheets, brochures, blogs, email campaigns, and social media channels.

• Collaborated closely with the North American sales team and VP to develop tactical marketing strategies, gaining team buy-in for lead generation, event production, and multichannel marketing initiatives.

• Implemented a Digital Asset Management (DAM) system and maintained taxonomy for all marketing asset files via FTP.

• Collaborated with offshore partners for content creation, overseeing copy editing, graphic design, and vid- eo content.

• Managed campaigns across all products, ensuring change and risk management to meet project timelines and budget constraints.

• Oversaw content creation and management for all social media channels and paid ads, including YouTube, Facebook, Instagram, Google Ads, and LinkedIn.

• Provided creative direction and design for marketing, advertising, and branding initiatives in alignment with brand and style guides.

• Managed vendor relationships and logistics to support successful project execution. Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director Blueshore Direct Marketing Manager

FCPX, InDesign, Photshop, LandFlip, LandWatch, iContact, MailChimp, Constant Contact Huntersville, NC October 2017 - April 2018

• Crafted compelling digital copy, graphic designs, and content for customer engagement across various channels, including email campaigns, social media, websites, print ads, and direct-mail initiatives.

• Served as a graphics designer and content producer, responsible for creating all graphic design elements such as real estate signage (lot signs, street signs, subdivision entry signs), land plot maps, event flags, ban- ners, brochures, and mailers.

• Conducted video and location photography to enhance visual storytelling and brand presence.

• Managed or directly purchased ad placements, both digital and print, resulting in the company’s highest grossing single-day sales event.

RR Donnelley Digital Solutions Group Project Manager & Business Analyst Excel, PowerPoint, MS Office, CaptureOne, Visio

Pineville, NC August 2016 - March 2017

• Conducted comprehensive business analysis, presenting persuasive proof cases to enterprise leadership for cost-saving initiatives. This strategic approach positioned the company to achieve a noteworthy +10% bot- tom-line return on investment (ROI).

• Led cross-functional analyses of workflow processes and software across various domains (e-Comm, Print, Instagram, Quarterly), aiming to maximize efficiencies, reduce freelance contingent costs, and recommend new software solutions for enhanced ROI.

• Managed complex change initiatives within a heavily matrixed organization in a client-facing role. This encompassed handling requirements, managing stakeholder expectations, defining timelines, and allocating project resources.

• Ensured the usability and integrity of system updates by meticulously reviewing all change management requests for accuracy, completeness, and alignment with business rules.

• Served as the Project Manager for client-facing (BELK) software integration (CaptureOne) and operations transition. Responsibilities included defining business needs, APIs, synchronization, interface requirements, DAM needs, beta testing, gap analysis, UAT testing, and deployment. Regularly created project status reports and decks for senior leadership presentations.

• Actively participated in bi-weekly profit and loss (P&L) reviews with enterprise leadership.

• Managed HR paperwork for new on-boardings and conducted operations P&L analyses, presenting recom- mendations for improvements.

• Handled requests for service related to studio facilities and vendor procurement.

• Conducted financial business analysis and validated findings, generating reports that identified errors in enterprise accounting. This prompted executive leadership to take urgent measures to prevent significant job and revenue losses.

• Leveraged financial and business analysis to recommend the creation of spin-off business opportunities, generating additional revenue pipelines for the enterprise. Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director Intrepid Filmworks President

FCPX, InDesign, Photoshop, Entertainment Partners, Excel, MS Office, Adobe CS Mint Hill, NC June 2005 - October 2015

• Served as the Official Executive Producer for unscripted content for Discovery Channel and NatGeo Wild.

• Successfully created, developed, and conducted direct-to-consumer (DTC) testing for an alcoholic bev- erage, establishing an advertising and promotions strategy. Secured statewide distribution in Florida, along with warehousing and a purchase order valued at $40,000 net per month.

• Innovatively conceived a novelty memorization product, overseeing the development of the prototype and samples. Secured national online and brick-and-mortar retail distribution.

• Specialized in multimedia and digital content production for diverse platforms, including broadcast, com- mercial, infomercial, and social media branding and marketing initiatives.

• Supervised post-production and served as an editor for 15 hours of broadcast television.

• Demonstrated versatile writing skills as a copywriter for print, television, video, and radio, as well as ancil- lary marketing materials such as brochures, ads, press releases, and one-sheets.

• Expertise in writing sponsorship proposals, managing negotiations, procurement, and maintaining spon- sor relations for prominent brands such as Evian, Miller Lite, RollerBlade, Hawaiian Tropic, BodyGlove, Stolichnaya, NY Seltzer, Native Tan, and Hawaii Tourism.

• Negotiated broadcast television and motion picture distribution agreements.

• Proven project management skills for multiple concurrent international media projects, overseeing over 80 resources, engaging with more than 30 vendors, and managing budgets up to $2,000,000.00.

• Functioned as a product and brand manager for proprietary consumer packaged goods (CPGs) in the bev- erage and educational product categories.

• Established a strong PR presence for various consumer and media-centric products and projects, repre- senting international clients (TRK Emmanuel) and organizing entertainment events, including presentations to municipal leadership.

• Managed media relations, reputation management, and brand optics.

• Developed speeches and produced political campaign commercials.

• Demonstrated versatility as a writer, producer, director, and editor for over 150 broadcast television seg- ments filmed in 12 countries. Conducted more than 500 on-camera interviews for clients such as Shell, Gibson Guitar, Church’s Chicken, GLOCK, the United Nations, Alaska Tourism, Cummins Onan, Haier America, OSU, the Pacific Disaster Center, the American Humane Association, and others.

• Conducted distribution contract negotiations for broadcast television (network cable, PPV, and syndica- tion) and motion pictures.

• Negotiated talent contracts and handled publicity and PR for various clients and events, including Enter- tainment Tonight and The Late Show.

• Managed merchandising and licensing contract negotiations for motion pictures.

• Authored investor proposals and successfully negotiated contracts. Jeffrey “Gator” Henry

Project Manager DAM Administrator Marketing Director TRK Emmanuel VP, Production Distribution PR & Media Relations FCP7, Photoshop, Entertainment Partners, Excel, MS Office Kyiv, Ukraine December 2001 - January 2004

• Led a local team of 23 as a project manager, successfully implementing best project management practices for episodic broadcast television.

• Reduced the project lifecycle (per-episode production time) from 12 months to an impressive 10 days.

• Orchestrated cross-functional and cross-regional collaboration for complex media projects, ensuring the consideration of diverse stakeholder requirements in the development of robust change management plans.

• Established strategic international business relationships crucial to project success in Germany, Ukraine, and Russia.

• Took charge of all PR and publicity efforts for special projects, securing both local and national media coverage.

• Served as the post-production supervisor for special projects.

• Authored sponsor proposals, managed negotiations, and fostered successful relationships.

• Successfully delivered multiple high-profile media projects on time and within budgetary constraints, rang- ing from $20,000 to $250,000.

• Solely responsible for negotiating the first-ever 120-episode broadcast television distribution agreement with the CEO of the only independent television network (CTC) in Russia and Ukraine, valued at $50 mil- lion.

• Successfully secured an on-set teaching and observation trip for the Ukrainian team with the Executive Producers of the #1 TV series in Russia. The team spent several days on-set and in production planning meetings, gaining valuable insights into the episodic television production process.

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