Anna Pham

214-***-****

ad36zv@r.postjobfree.com

EDUCATION

The University of Texas at Austin Bachelor of Science, Biochemistry May 2016 McCombs School of Business, Business Foundations Certificate The University of Texas at Dallas Continued Education in Physician Assistant coursework: Anatomy and Physiology I and II, Sociology, Microbiology

Aug 2016 -

May 2017

WORK EXPERIENCE

Teamshares, Maggie’s Organics - Social Media Specialist (Freelance) - Remote Sep 2023 – Present

● Developed and executed data-driven social media advertising campaigns that increased online clothing brand's reach and engagement, resulting in increased online sales.

● Leveraged audience insights and trends to optimize ad creatives and targeting strategies. Tag, Creative Services at Pfizer & THP Tag Canada - Social Media Specialist - Remote Dec 2021 – July 2023

● Cultivate and nurture strong relationships with clients, acting as the primary point of contact for social media strategy discussions and progress updates.

● Build and execute social media content strategy and paid strategy through competitive research, platform determination, benchmarking, messaging, and audience identification that aligns with the client’s brand identity and objectives. Specified focus on food CPG and internal Pfizer brands. Ensuring compliance with regulatory guidelines and industry standards when creating and distributing pharmaceutical-related content.

● Develop and implement paid social media advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Monitor ad performance, conduct A/B testing, and make data-driven optimizations to maximize ROI.

● Collaborated with cross-functional teams to align social media efforts with broader marketing initiatives, product launches, and campaigns.

● Execute influencer campaign from start to finish by identifying and engaging with relevant influencers and thought leaders in brand specific industries to amplify brand reach and increase credibility.

● Monitor and analyze social media KPI metrics, including reach, engagement, conversions, and provide regular reports with insights and actionable recommendations for improvement. Tag, Creative Services at Pfizer - Account/Project Manager - Remote Aug 2020 – Dec 2021

● Served in a dual-role capacity as both Project manager and Account Manager to serve two teams under the Tag Creative Services, Life Sciences sector.

● Developing marketing campaign plans (specific to social platforms), project budgeting, and monitoring timely completion among the production teams, while establishing relationships with clients, communicating progress, benchmarks, and execution of campaigns.

● Instrumental team player specifically named in the awarding of the sponsor client “2021 Pfizer Bright Idea Award” – awarded for forward and innovating marketing and solidifying client trust with Tag Marketing The it Crowd Marketing – Content Manager- Dallas, TX Aug 2019 – Aug 2020

● Strategy and design for 8-11 clients' social media across multiple platforms (Email campaigns, Blogs, LinkedIn, Facebook, Instagram, Twitter & Pinterest)

● Optimize content according to SEO, utilize content management systems to analyze website traffic and user engagement metrics

● Manage content distribution to online channels and social media platforms to increase web traffic.

● Writing, editing and proofreading content. Minor graphic design work for social media content. The it Crowd Marketing – Account Coordinator - Dallas, TX Jan 2019 – Aug 2019

● Provide administrative and customer support to account coordinators, managers, media planners. Assist in day-to-day administration of marketing.

● Solely coordinated book publishing and book release marketing for client from start to finish.

● Independently managed social media strategy, content design, content distribution and social performance analytics for clients’ social media accounts across multiple platforms (email campaigns, blogs, Twitter, Facebook, LinkedIn, Pinterest & Instagram)

● Beginner data analytics and lead generation analysis for client, analysis of 2 years of data and over 100k leads

● Instrumental in the coordination and execution of a yearly client annual retreat Soak Tea (www.soaktea.com) – Brand Manager - Dallas, TX Aug 2018 - Jan 2019

● Local female founded ecommerce company marketing botanical, vegan, cruelty-free bath products for the young millennial/Gen Z-er with an ethos of self-care and self-love.

● Monitored trends within the beauty industry. Brand liaison for influencer/wholesale account outreach. oversight of cohesive branding. Direct collaborating with Creative Director to develop marketing plans, initiatives, and brand awareness.

LEADERSHIP EXPERIENCE AND ACTIVITIES

Social Venture Partners (SVP Dallas) - Dallas, TX Aug 2020 – Present

● SVP Dallas: Partner (July 2021 – Present)

o Member of more than 200+ SVP partners in the DFW metroplex, a network established to lend both time and talent to better improve the DFW community. This means serving insight, talent, attending local philanthropic events, or serving on boards of local orgs and non-profit that provide positive social impact for the DFW area.

● SVP Dallas: Dana Juett Residency (Aug 2020 – July 2021) o 1 of 30 selected young professionals under 30 years old in the DFW metroplex area chosen to participate in the 5th Cohort of 9-month hands - on learning philanthropy residency program. Including an exclusive invitation to attend the annual DJR philanthropy education trip to Puerto Plata, Dominican Republic o SVP Dallas is one of six founding SVP International chapters, using the vast talents and resources to support and advance organizations that address issues impacting social structures in the DFW area. o Residency Program involved a hands-on capstone project collaborating with a local DFW non-profit, DFW Hispanic Communicators, to facilitate social innovation by amplifying membership and improving internal efficiencies of organizational structures

Delete Blood Cancer DKMS - Austin, TX Sept 2013 – May 2016

● DKMS US: Student Ambassador (July 2015 – Aug 2016) o Selected participant of the pilot program of initially 12 student representatives across the US. Traveled to DKMS US HQ in NYC for leadership training and behind-the-scenes education. o Participated in Lead365 Leadership Conference in Orlando, FL as Student Ambassador Rep. o Developed strategies for campus and Austin community outreach for goals of public awareness/fundraising.

● DKMS Longhorn Chapter, UT: Executive President, Chapter Vice President of Marketing (Feb 2014 – Jan 2016) o UT Campus Student Chapter: hosted annual Blood Cancer Awareness Month event including Bone Marrow Panel. Publicized student awareness/education on blood cancers/diseases and bone marrow donor registration. o Presided over chapter and officer meetings. Cultivated relationships with collegiate members, student orgs and local businesses to organize swabbing events/drives.

VOLUNTEER EXPERIENCE

Love Hope Strength Foundation – Volunteer/Lead; Austin/Dallas, TX Oct 2015 – Mar 2020

● Advocate for the “Get on the List” campaign and increased bone marrow donor registration. Engaged with public at local music events (including Us the Duo at House of Blues Dallas, Austin City Limits, local festivals, and events etc.) Recruited, managed, and trained volunteers on drive protocols and proper bone marrow donation education. Processed official donor kits.

● Austin City Limits Music Festival LHS drive 2015 – reached record breaking 1400+ registrations in 2 weekends ADDITIONAL INFORMATION

Computer Skills: MS Word, Excel, PowerPoint, InDesign, Adobe Illustrator, Photoshop, Canva, VEEVA REFERENCES

● Colleen Berry - Tag Worldwide, Account Director: (908) 419 - 2425

● Amy Roseman – DKMS US, Donor Recruitment Coordinator: (646) 530 – 2911

● Maddie Lawo - The it Crowd Marketing, Sr. Account Manager: (901) 828 - 4084

● Hina Madha - SoakTea, Founder/Creative Director: (972) 207 - 6215

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