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Account Executive Creative Director

Location:
New York, NY
Posted:
March 07, 2024

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Resume:

Esther R. Brook

646-***-****

ad36xk@r.postjobfree.com

BTL Worldwide Inc. – New York, N.Y. - Creative Director/Section Manager - Global Trimming Manufacturer Forecast trends as they relate to trimmings. Participate in regular market research i.e., shopping stores, review trade publications, fashion shows, attend industry Paris trade show, ModAmont. Determine suitable items for development, submitting detailed technical instructions to overseas Research and Development department. Respond to all inquiries and concerns from R&D department offering technical recommendations for modification ensuring production process meets seasonal calendar target dates. Conceptualize and execute seasonal trend reports as well as additional support materials such as trend booklet etc. Oversee and direct Paris office to ensure timely seasonal presentations adhere to company calendar. Proactive in Implementation of various systems and tools to facilitate sales. Liaise with Paris, Hong Kong, Korea, Shanghai, and Taiwan offices pertaining to all design. Direct and participate in sales/design meetings to review product development, selling strategies, and brand direction. Oversee organization of regional product libraries with attention to detail; utilized company wide. Responsible for up-keep of showroom information board with client ad campaigns and articles along with monthly company newsletter. Instrumental in rebuilding of brand image and involved in revamping of company website. Communicate with IT team to ensure timely trend presentation materials update to company’s website. Oversee staff of six. Liaison between management and staff. Responsible for administrative duties i.e., interviewing, hiring, managing etc.

JV/CHINA TING LLC - New York, N. Y. - Account Executive-Women's Updated sportswear. Marketed line to Specialty stores, R.B.O's and Off-Price accounts utilizing excellent organizational skills and time management. Responsibilities included hiring and overseeing of road sales force. Participated in New York and Las Vegas trade shows. Developed promotional/marketing materials. Merchandised and priced collection. Involved in competitive vendor shopping and analysis. DUE PER DUE - New York, N.Y. - Account Executive -Women's Sportswear Collection Generated impressive annual sales volume of $3M by way of marketing collection to three hundred plus specialty stores through excellent presentation skills, keen understanding of clients and excellent customer service.

Territory included International (Isetan and Selfridge's) Canadian and US Northeast territory accounts, including catalogs, R.B.O’s and Off-Price chains. Participated in New York trade shows, Trunk shows, Dallas, and L.A. regional markets. Liaison for Dallas, and L.A. reps. William Kasper Cashmere - New York, N.Y. - Director of Sales - Women's Bridge Cashmere sweaters and accessories. Responsible for 100% increase in annual sales. Oversee all sales out of New York, Dallas, and Atlanta markets. Developed and maintained relationships with R.B.O's. Participation in line development, costing, and merchandising. Created promotional/marketing materials. Expedite all office management duties, supervision of three sales associates. Implemented more efficient office procedures. Liaison between corporate and New York office.

International Women's Apparel (M.M. by Krizia & Austin Reed) - New York, N.Y. - Account Executive Women's Sportswear Collections. Marketed both an updated women's collection, and a traditional tailored line. Involved in Off Price sales, interaction with R.B.O's. Generated sales of over $3M. Experienced in trunk shows, road sales travel and Atlanta regional market show. Harve Benard - New York, N.Y. - Account Executive - Women's Sportswear Developed account base of approximately two hundred specialty stores, generated $2M in sales. Nurtured and maintained strong relationships through customer service and sensitivity to follow-up. Involved in product development, merchandising, research and development of promotional mailers, and sales support materials.

PARSONS - Interior Decoration Certificate 2003

Tobe Coburn School – Associates in Fashion Merchandising & Promotion Mamaroneck High School



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