MICHELE PASTENA

Hamilton, New Jersey • 609-***-**** • ad36wr@r.postjobfree.com

SUMMARY/SKILLS

Director of Marketing Analytics • Director Digital Products and Customer Experience Google Analytics Implementation • Agile Project Management • Salesforce Integration Innovative User Experiences • Proactive Problem Solver • Creation of Strategic Product Campaigns WORK EXPERIENCE

NorthStar Lottery Group; Lawrence, NJ Nov 2013 - present Senior Manager

• Manage entire interactive team, effectively use a $1M budget, and foster relationships with tech firms.

• Execute Salesforce Email Studio's strategy, boosting email open rates by 20% and reducing customer inquiries by 7%.

• Assess KPIs on website and mobile app platforms, digital campaigns, social media, and membership communities which stimulate digital product innovation and educates our consumers.

• Utilize Salesforce Marketing Cloud pages and surveys as cutting-edge tools to enhance the overall customer experience and gathering valuable feedback.

• Spearhead innovative strategies, resulting in increased customer acquisition by 8% month-over-month and revenues of new products by 4%.

• Strategize software requirements for tech implementation from inception to testing, incorporating milestone checkpoints.

ELS Educational Services; Princeton, NJ Nov 2005 - April 2013 Senior Manager

• Led global web brand marketing projects, handling $3M budget with a dedicated eMarketing team.

• Served as the executive responsible for digital campaigns, guaranteeing excellent execution in collaboration with third- party agencies, media outlets, and tech partners.

• Reported on project development status regularly; shared successes and failures, best practices, innovative ideas across the organization to maximize visibility and encourage eMarketing team accountability.

• Orchestrated international website content development, aligning product messaging with business objectives, and overseeing project deployment.

• Directed design/development of multi-lingual sites to enhance brand engagement; utilized SEO strategies and ad partnerships for maximum reach.

• Shaped student journey and UX for MyELS website and app, boosting engagement and usability globally by 18%. EDUCATION CERTIFICATIONS TECHNOLOGIES

• New School University

Masters, Media Studies

• Stockton University

Bachelors, Liberal Studies

• Creating a Positive Customer Experience

• Advanced Social Media Strategy

• Agile Foundations

• Currently enrolled in Google Analytics4

• Adobe Creative Suite

• Microsoft Teams

• Jira

• Hootsuite

• Salesforce Email Studio

Contact this candidate