Vincent J. Giandurco

Raleigh, NC 203-***-**** ad36vj@r.postjobfree.com https://www.linkedin.com/in/vince-giandurco/ Marketing Communications Leader

Hands-on, results-oriented marketing communications professional with Fortune 500 experience. I drive revenue growth with proven proficiencies in storytelling, strategic marketing, copywriting, public relations, content marketing ideation and creation, campaign, project and event strategy and management, demographic audience analysis, media management, and messaging.

Areas of Expertise

Digital Marketing and Advertising Public Relations Copywriting Marketing Communications Social Media Data Analytics/Google Certified Search Engine Optimization Campaign Strategy & Execution Market Segmentation Event Planning and Management Project Management Hubspot Certified/Email Marketing Customer Acquisition AI Crisis & Change Management Granular Client/Media Targeting Website Content & Content Marketing Experience

Advance Auto Parts May 2022 - December 2023

Copywriting Executive Manager

Managed a team of copywriters supporting Advance Auto Parts brands and their marketing initiatives across all platforms and media modalities.

● Oversaw and/or approved creation of all copy for the entire Advance organization. My team and I crafted stories for brands including Advance DIY and Professional, DieHard, Carquest, Worldpac, and Autopart International.

● Directed internal Advisory Council which created a comprehensive new corporate style guide.

● Led initiative and managed a cross-functional team creating a new verbal identity for the organization.

● Supported cross-functional team drafting new corporate Code of Ethics.

● Corporate Artificial Intelligence Subject Matter Expert.

● Enhanced brand engagement across B2B and B2C audience segments by strategically crafting and integrating copy into various platforms, including advertising, social media, websites, email marketing, blogs, public relations, training materials, and customer service channels.

● Supported the organization with internal and employee communications to increase effectiveness of messaging for human resources, Diversity, Equity and Inclusion, and C-suite leadership.

● Orchestrated review and renaming of Advance Auto Parts corporate foundation to reflect organizational values and foundation’s purpose more accurately.

● Helped launch new products and line extensions for brands such as DieHard.

● Managed complex matrix relationships with several external agencies and stakeholders across the Advance organization including the executive team, Communications, Human Resources, Legal and others.

● Team achieved 100% on-time content delivery.

● Employment ended through a Reduction in Force which was not based on performance. TopFire Media November 2020 - March 2022

Account Director

Manage client account portfolios across a variety of industry sectors, including Financial Services, at this fully remote digital marketing agency.

● Strategized and developed SEM, PPC, SEO, email, and social media marketing campaigns with teams for each specialty.

● Responsibilities include all forms of advertising; client and project management; campaign and content strategy and research; social media; email marketing, public relations, copywriting supervision; and website development (CMS, SEO).

Digital Surgeons January 2020 - May 2020

Director/Project Manager (Covid-19 Layoff)

Served as Account and Project Manager supporting B2B and B2C clients in healthcare, technology, and other industry sectors. Focused on client relationship management and business development.

● Managed a team of four project managers. Drove development of strategy, ideation and design focusing on digital advertising, messaging, branding, and website development.

● Helped launch several new product lines, including apparel and health care. Workspace Education October 2018 - January 2020

Director Of Marketing

Led a team strategizing and managing public relations and marketing for this educational non-profit helping to revolutionize the way the world educates our children.

● Oversaw a team responsible for the creation of inbound and content marketing, SEO, social media on multiple platforms, copywriting, lead generation, all forms of advertising, and corporate website.

● Public relations activities led to extensive earned media coverage.

● Designed and hosted several special events each quarter.

● Assisted with funding and development.

● Created social media content to drive B2C and B2B audiences to digital platforms.

● Managed all social media platforms and channels.

● Partnered with external social media resources.

● Chief corporate media spokesperson.

The Voice Agency April 2016 – October 2018

Account Director

Managed clients in the technology, B2B and B2C sectors at this digital marketing agency. Supervised Public Relations practice.

● Strategized search engine marketing, pay-per-click and social media advertising campaigns.

● Public relations activity earned positive media coverage for many clients.

● Orchestrated SAAS client project management to include campaign and content strategy and research, email and content marketing and social media strategy for multiple clients in several industry sectors.

● Helped SAAS client develop a bespoke LMS that led to customer acquisition 300% over goal.

● Oversaw team creating all forms of advertising, copywriting, and social media communications. Ergotech Inc. September 2013 – April 2016

Marketing Manager

Managed marketing activities for this manufacturing technology company, driving 49% revenue increase year-over-year.

● Drafted and managed all online advertising/PPC/SEM, inbound/email marketing, and public relations, including all copywriting.

● Conducted audit on corporate messaging which resulted in search engine (SEO) overhaul.

● Media relations work led to extensive coverage of products, services, and corporate activities.

● Created content marketing pieces and supported lead generation, trade show and event management, market research and customer identification, web development/CMS, public relations, social media, desktop publishing, and SEO.

● Chief corporate media spokesperson.

Thrive Media Group December 2012 – September 2013

Account Director

Managed team of eight and advised on public relations and marketing strategies for clients in the financial, technology, entertainment, pharmaceutical, not-for-profit, and CGS sectors with this digital marketing agency.

● Strategized, developed, and executed online, direct, and traditional advertising, social media, and public relations campaigns.

● Crafted editorial materials for external and internal communications, web development (UI/UX, SEO, SEM, blogs), messaging and branding.

● Managed special events.

● Led copywriting and content marketing.

Brenda Lynn, Inc. March 2006 through December 2012 Director Of Marketing

Established an integrated marketing department for this luxury fashion accessories firm.

● Managed public relations and business development, social media, advertising, and web presence/content management.

● Gross sales grew by an average of 29% per year. Also assisted in many aspects of senior management, such as initiating new HR, IT, and productivity protocols.

● Chief corporate media spokesperson.

Additional Relevant Experience

MSCO Marketing Group

PR Director

Center for Mind-Body Medicine

Communications Director

Dunwoodie Communications

Account Supervisor

M. Silver Public Relations

Account Manager

Education

Bachelor of Arts, English

Catholic University of America

Technical Skills

Project Management Tools: Asana Basecamp Monday.com Trello Zoho Workday Workfront CRM And Email Marketing Tools: Hubspot (Certified) Mailchimp Marketo MyEmma Salesforce CMS Platforms: Squarespace Weebly Wix WordPress I Sharepoint (Certified) Digital Marketing Platforms: Google Analytics Moz SEMrush Digital Advertising Platforms: Bing Facebook Google AdWords (Certified) Google Display Google Remarketing Instagram LinkedIn Twitter

Other: Dropbox Sharepoint Sprout Social

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