Lauren McGuire

BI Developer/Analyst

PROFILE

Highly motivated and versatile software engineer with proven expertise in BI development, data analytics, and project management. Skilled in utilizing programming languages and technologies to solve complex problems, drive business growth, and lead projects to successful completion. Eager to learn, innovate, and thrive in dynamic work environments.

EXPERIENCE

McGuire Data Science Analytics, Pelham, AL

Software Engineer Present

• Spearhead the creation of NLP and computer vision applications to optimize

• operations Design and and implement enhance a comprehensive customer engagement. e-commerce solution with database integration and external API connectivity using Python, SQL, JavaScript, and

• TypeScript. Key Achievement: Streamlined application development processes, resulting in faster project completion times and enhanced stakeholder satisfaction. Renasant Bank, Birmingham, AL (Hybrid)

Software Engineer Oct 2022 - April 2023

• Specialized in data extraction and manipulation using SQL and Python for

• advanced Developed analysis and maintained and reporting. insightful Micro-strategy and Power BI dashboards to

• support Key Achievement: data-driven Reduced decision-project making. timelines by 40% through innovative data

• management and reporting strategies.

Strategic America, Des Moines, IA

Senior Media Planner Dec 2020 - Jan 2022

• Led media planning initiatives for diverse clients, including Broadlawns Hospital,

• Wendy's, Conducted Lennox, in-depth and market Stryker. analyses to ensure optimal media spend allocation and maximize ROI.

• Presented, secured approval for, and executed comprehensive media plans, consistently exceeding departmental KPIs through quarterly performance. Martin Retail Group, Birmingham, AL

Marketing Analytics (Media Buying) Apr 2019 - Dec 2020

• • Forged Consistently cost-effective outperformed agreements in post-with buy vendors, KPI evaluations, maximizing ensuring ROI. optimal media

• impressions.

Strategic America, Des Moines, IA

Marketing Analytics (Media Buying) April 2019 - December 2020

• Negotiated cost-effective agreements with vendors, optimizing return on

• investment Consistently (ROI)exceeded . expectations in post-buy KPI evaluations, guaranteeing optimal media impressions.

A for Advertising, Birmingham, AL

Media Analyst December 2011 - June 2015

• • Maintained Achieved significant the integrity cost and savings accessibility in advertising of complex spend client through databases. thorough invoice

• audits, Developed benefiting and implemented major personal effective injury media law firms. plans across various platforms to

• ensure Achievement: target audience Recognized engagement. with three promotions for exceptional performance. Education

• • Master Bachelor of in Data Christian Science Leadership (In Progress) - Theology - Colorado - Christian State University Leaders College Certifications

• • • • Google Google Google Google Certified Certified Expert Certified Developer Project Data Expert Analytics Developer Management Professional Professional 2311 Canopy Park Trail, Pelham AL 35124 205-***-**** ad36md@r.postjobfree.com

• • • Coding Coding Coding Temple Temple Temple React Python SQL Certified Certified Certified

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