Native

Fluent

Personal

Name

Gözde Sabuncu

Address

*** ****** ****** ****** *** Rey,

CA

***** *** *******

Phone number

***- *******

Email

ad365g@r.postjobfree.com

Interests

Sports

Travelling

Storytelling

Sustainability

Languages

Turkish

English

Gözde Sabuncu

Creative & Strategic brand builder with 15 years of marketing experience both in agency & brand side. Integrated marketing comms and activation expert in online & offline, omni channel, social, PR, sports & influencer marketing in retail, FMCG and telecommunication sectors. Advocate of resilient and positive mindset with sence of humour. Lead with inspiration, empathy & respect.

Brand Activation Sn. Manager

adidas, İstanbul, Turkey

Responsible from landing brand & product campaigns while globally aligned and locally relevant. Leading online & offline brand comms & activations including campaign executions, PR, social media, digital, CRM, media planning, influencer marketing and sponsorships. Working collaboratively with omni channel & trade marketing, sales and e commerce teams in brand

& commercial campaign design as well as store openings. Working closely with creative, event, digital, PR, influencer marketing and media agencies as a lead contact of agency management.

Regional role of responsibility in Brand Media Activation of EMEA region while working closely with global teams and regional media agency for media briefing, channel investments & performances of 6 different markets.

Highly experienced in team management and leadership. Jul 2018 - Mar 2023

Marketing Communications Manager

Avea GSM & Türk Telekom Telecommunication Company, İstanbul Leading marketing communication department of 8 and reporting directly to marketing director. Responsible of main brand campaign design and products & services of marketing communication activities.

Leading ad hoc strategic plans towards competition in terms of market needs and dynamics in a highly competitive market.

Responsible of campaign development processes, 360 integrated marketing plans, media planning, agency briefing and executions while working closely with creative agencies. Tracking brand health, brand image and attribution research and results. Feb 2014 - Mar 2018

Account Director

Ogilvy & Mather, İstanbul, Turkey

Responsible from ATL & BTL creative & strategic comms plans of local & global accounts like Coca Cola, Fanta, Cappy, Sprite, Dove, Milupa Aptamil brands. Leading 360 integrated marketing communication design and execution process working closely with partner agencies like media, digital, social media, PR, event as well as brand teams. Playing critical role in Coca Cola Zero relaunch, Fuse Tea Ice Tea new product launch, Cappy Atom new product launches as Best Implementation of Marketing Communication Campaign. Feb 2008 - Jan 2014

Advertising Internship

Coca-Cola Company, İstanbul, Turkey

Responsible from 6 different Coca Cola brands of ATL & BTL communication plans, agency briefing, creative campaign development and executions.

Working closely with brand teams & creative agencies. Sep 2006 - Feb 2008

Master Degree

Bilgi University, Adschool of Integrated Marketing Communication, İstanbul, Turkey Sep 2006 - May 2008

Bachelor of Arts

Bilkent University, Communication & Design, Ankara, Turkey Fall 2004 2005 Honor Certificate

Sep 2001 - Jun 2006

Experience

Education

Spring 2004 2005 Honor Certificate

Microsoft Office Programs

Brand Marketing

Integrated Marketing

Campaign Design

Media Planning

Digital Marketing

Content Marketing

Leadership

Cappy product launch campaign / Best 360 degree campaign, Kristal Awards & Best Implementation of Marketing Communication Campaign, 2013, Coca Cola Company. Best communication strategy of Marketing Awards, 2015, Avea GSM Company. Certificate of Recognition, 2020 2021 Emerging Market brand media activation support, adidas Kristal Elma Creativity Awards, 2021 Most Creative Company with 12 awards, adidas Felis Awards 2021, Best Innovative Idea during Covid 19 & Sports comms, adidas Festival of Media 2020, Best Response To Covid 19 & Best Engagement Strategy, adidas MIXX AWARDS 2020, Ad in Gaming, Gold Mixx, adidas

MMA Smarties 2020, Gamification, Gold, adidas

Best Implementation of Marketing Communication Campaign 2016, Coca Cola Worldwide Marketing & Commercial Excellence Awards 2014, Coca Cola References available on request.

Mini MBA of Marketing Online Course

Marketing Week

Jun 2021 - Sep 2021

Skills

Achievements

References

Courses

Contact this candidate