NAIRA BALTAIAN

ad3618@r.postjobfree.com 201-***-**** Washington Township, NJ 07676 LinkedIn: Naira-Baltaian Summary Bachelor’s degree in marketing with a solid foundation in market research, consumer behavior, and digital marketing strategies. Skilled in data analysis, digital merchandising, marketing, advertising, management, product development, consumer research and graphic design. Seeking entry-level opportunities to apply work knowledge and contribute effectively to marketing initiatives.

Skills

● Demand Generation

● Research and Development

● Complex Problem Solving

● Pricing Strategies

● Detail-Oriented

● Collaborating

● Market Trends Analysis

● Multi-Tasking

● Graphic Design

● Strategic Marketing

● Adobe Illustrator, Photoshop, Excel, Adobe

Analytics, Photo Filtering, Word, PowerPoint,

Outlook, Microsoft Teams

Experience

Site Merchandising Assistant 10/2023 - current

Macy’s Manhattan, NY

● Monitored and upheld the Macy’s website specifically focusing on Kids merchandising and allowed the customer to easily access the product.

● Created the links for advertisements for company emails, mobile links, deals and promotions.

● Facilitated quality assurance and product assessments to promote high-quality productions.

● Pulled in analytics based on daily, weekly, monthly, and yearly statistics regarding products.

● Ensured products were fully stocked in the Kids category with correct descriptions and product details during the holiday season.

● Replaced primary images based on the top selling products.

● Created promotion and deals that were displayed throughout the website and via email.

● Monitored competitor activity.

Marketing Coordinator 06/2023 - 09/2023

Lori DMO Armenia

● Worked with the marketing team for the tourism company.

● Prepared social media and digital content to promote tourism within the region.

● Used Adobe Photoshop and other digital applications to enhance images being used on social media.

● Traveled throughout the country to increase brand awareness.

● Used my language skills to benefit the company regarding international communications.

● Attended meetings with clients from other countries to speak on behalf of promoting and improving tourist attractions throughout Armenia.

Graphic Designer

Nazuk Cafe Armenia

● Constructed the menu for the cafe digitally and physically.

● Helped develop menu items catered to tourists' wants and needs.

● Used Adobe Photoshop and Illustrator to create visuals and specific fonts catered to the cafe's vision.

● Developed and ran social media accounts for the cafe. Product Development Intern 07/2022 - 08/2022

Macy's Manhattan, NY

● Worked for the Product Development private brands department for Jewelry.

● Prepared the rooms for buyers to come and view the products for the future seasons

● Updated the data online; created contracts for overseas vendors; Updated the units and information about specific jewelry.

● Facilitated quality assurance and product assessments to promote high-quality productions.

● Researched modern product trends and adapted designs to match.

● Developed branding strategies and specific products for clients, improving customer satisfaction.

Financial Analyst Intern 02/2021 - 05/2022

The College of New Jersey Ewing, NJ

● Managed student FAFSA applications

● Communicated deadlines for FAFSA application

● Support office team with tasks/projects

● Spreadsheet analysis and reconciliation

● Front desk coverage including answering phones and emails Education and

Training

Bachelor of Science: Marketing 05/2023

The College of New Jersey Trenton, NJ

Languages

English:

Native/ Bilingual

Armenian:

Native/ Bilingual

Turkish:

Professional

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