KERRY PATTERSON

Ormond Beach, FL ad35za@r.postjobfree.com 954-***-****

ABOUT

Accomplished marketing and communications professional with years of experience planning and executing successful B2B programs and strategies that advance business goals, drive revenue growth, and boost customer retention.

Customer Marketing – Lead/Demand Generation – Communications – Content/Collateral Development – Sales Enablement – Nurture Strategy – Reporting/Data Analysis - SaaS Marketing – Human Capital Management – Workforce Management - Relationship Building – Project Management EXPERIENCE

Ultimate Kronos Group (UKG) – formerly Ultimate Software Senior Manager, Demand Generation August 2019 – January 2023

Led demand generation for customer cross-sell, upsell, and migration programs – from initial planning through execution and reporting/ROI – resulting in 20% increase in leads and $40M in sales pipeline while maintaining a 96% customer retention rate.

Owned content and messaging for promotional emails, landing pages, sales correspondence, social media, presentations, and annual customer conference communications.

Partnered cross functionally with Sales, Product Marketing, Vertical teams, Development, and Customer Success to communicate, learn, collaborate, and report – ensuring programs met objectives.

Served as main point of contact for 150+ sales and business development representatives, providing enablement tools to help them sell as well as build/strengthen customer relationships. Assisted with requests (reports, emails, small events, collateral, question answering, gift giving, etc.) so they could personally engage target accounts.

Consistently tracked, analyzed, and reported on KPIs and communicated progress to key stakeholders. Senior Manager, Customer Communications October 2011 – August 2019

Built customer communications program for all product and customer success communications – from handling and prioritizing requests, messaging/writing/approval/creative process, and lists/criteria/segmentation to distribution, question handling, and metrics and analysis. Increased engagement through information sharing, learning, and working together with Customer Success. Consistently achieved a 90% customer satisfaction rating. 2

Managed a team of writers who wrote informative/educational emails, release highlights, product adoption pieces, tips and best practices, nurture tracks, and calls to action.

Managed email automation specialists who created email templates and landing pages, distributed communications, performed A/B testing, monitored a customer inbox, segmented customer data, built a custom preference center, and created monthly reports.

Worked with internal teams to create automated programs and processes to improve efficiency and timeliness of delivery to customers.

Director, Product Marketing August 2005 – October 2011

Drove demand generation efforts to move all customers from a license software model to SaaS.

Created product collateral (solution sheets, case studies, online product tours, website copy, thought leadership, product road maps, education documents, and more).

Led cross-functional team for product launches and internal training for sales and other key stakeholders.

Maintained sales support tools including an RFP database, company and customer statistics, sales proposal builder, customer case studies, and win stories. EDUCATION

MS, Public Relations /Mass Communications

Florida International University

BA, Journalism / Mass Communications

University of South Florida

RELEVANT SKILLS

Strategic, with strong ability to “get stuff done”

Results-oriented problem solver

Excellent verbal and written communication skills

Leadership and accountability

Data-driven decision making

Cross-functional collaboration and communication

Budget and resource management

Content development (messaging, writing/editing)

Excellent project manager

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