Allisa Opyd

**** ***** ****

Homewood, IL *****

847-***-****

ad35x4@r.postjobfree.com

Innovative events management leader. Brand Ambassador creating brand awareness in a competitive industry. Appointed Village of Homewood Board Trustee. Evaluation of Key Performance Indicators from marketing initiatives. Expert in curation, logistics, and implementation of events. Ability to manage concurrent projects and meet the expectation objectives. Self-motivated leader with creative events and marketing initiatives.

My areas of expertise include:

Marketing and Promotions

Events Management Leadership

Written Communications

Budget Management

Sponsorships

ROI/KPI Measurement

Contract Negotiation

Strategic Planning

EXPERIENCE

Village of Homewood Trustee Homewood, IL

Appointed December 19, 2023-Present

Primary responsibilities:

As a member of the legislative body, meets twice a month for the following responsibilities, but not limited to:

Represent the voice of Homewood residents.

Community Strategic Planning.

Policy Decision.

Budget review and approval.

Board liaison to village community boards.

Verify and approve community members to serve on commissions.

Community Marketing/Brand Ambassador-Windy City Cannabis

August 2022 – September 2023

Primary responsibilities:

Windy City Cannabis Brand Ambassador for six store locations.

Represented Windy City Cannabis in local chambers, community engagements and conventions.

Evaluated Key Performance Indicators and Return on Investment from marketing initiatives.

Built brand awareness at all Windy City Cannabis locations and surrounding communities.

Developed social media content that adheres to state regulations.

Expanded relationships with external agencies to solidify partnerships.

Generated cross promotional initiatives.

Developed events and promotions to enhance the shopping experience.

Created store collateral for promotions.

Events Manager and Community Relations-Village of Homewood Homewood, IL

November 2011 – August 2022

Developed, collaborated, and directed yearly large-scale events increasing event attendance and visibility to the Chicago area and a positive awareness of the Village of Homewood.

Village Spokesperson for the Village of Homewood event interviews with ABC, WGN, WCIU, and FOX

Chicago Tribune, Daily Southtown, H-F Chronicle.

Contributing writer for Homewood’s quarterly publications and bi-weekly CRM.

Responsible for $250,000 events budget.

Created and executed sponsorship program to promote national and local businesses at events.

Collaborated on marketing promotions for experiences with national businesses, local businesses, and not-for-profit organizations.

Collaborated with national and local businesses connecting business to business and business to consumer through sponsorship programs and event exposure.

Foster relationships with external agencies to solidify partnerships with the Village of Homewood.

EDUCATION

Northwestern University Evanston, IL

Bachelor of Arts and Letters-Communications

Roger Williams University London, England

Foreign Study Program

VOLUNTEER

Ambassador to South Suburban Convention and Business Bureau Tinley Park, IL

Homewood Economic Development Committee

Homewood Business Association

Foundation 153 Homewood School District 153

Contact this candidate