MADHURI GANDLA

MARKETING MANAGER

( Authorized to work for any employer in the USA)

ad35p7@r.postjobfree.com 517-***-****

www.linkedin.com/in/madhuri-gandla-9034b9247

AREAS OF EXPERTISE:

Marketing Communications, Social Media marketing, Email Marketing, Content writing, Account Management, Lead generation, Product & Market research, Marketing analysis, SEO, Canvas, Salesforce CRM, Digital advertising concepts, Campaign management & Project Management. CERTIFICATIONS:

Google ads certificate

Certified Inbound Marketing by Hubspot Academy

Certified Social Media Marketer by Hubspot Academy Certified Digital Marketer by Hubspot Academy

WORK EXPERIENCE:

*Freelance Marketing Consultant( 07.2022 - present):

• Proficiently managed and curated the social media pages of a diverse range of clients, including web pages, Instagram, Facebook, YouTube, and Twitter.

• Implemented SEO and SEM strategies to increase organic and paid websites traffic while measuring conversion rates (CPA-CPR).

• Provided end-to-end solutions, including marketing analysis, budgeting, audience engagement, creation of paid campaigns, target audience-oriented approaches, and brand collaborations.

• Executed content creation, copywriting, and influencer marketing initiatives for brand promotions.

• Monitored social media trends, provided content suggestions, and managed scripts for voice- over advertising and content creation. Offered feedback on content reach and boosted concepts used for marketing and advertising.

* Assistant Marketing Manager (08.2019 - 10.2021)

IMI Mobile cloud communications by Webex @ CISCO

Aug2019-Oct 2021 Hyderabad, India

• IMI Mobile cloud communications is now a part of Webex by CISCO, where I’ve worked for the role of Virtual Sales Assistant (former role Assistant marketing manager).

• Created paid holistic acquisition strategies for good ROI on every penny spent.

• Worked closely with cloud based telecom services team on the sales & marketing of CPaaS services for different companies.

• Worked with Textlocal team as part of sales & marketing for Business text messaging (SMS) & Whatsapp business services as a channel of communication.

• Real time work experience on salesforce CRM & JIRA.

• Streamlined the task assignments, tracking the project progress & collaborating with cross functional teams using JIRA to ensure coordination between project management & execution. Using JIRA service management to categorize service requests, prioritize them and keep a track of the goals or SLA’s.

• Trained on Application program interface (API testing ) for better understanding of the services.

• Scheduled & attended client meetings; given in person / virtual demos on benefits of using chatbot services.

• Maintained direct client interaction from generating the lead, qualifying the lead, prospect conversion, handling the Onboarding process followed by Account management.

• Worked with Marketing, sales and support team on resolving the client queries and maintaining customer satisfaction as a key.

• Proven track record of achieving Individual/team targets.

• Worked on Email Marketing campaigns using Mail-chimp & Sendlane, focusing on promotional content, lead conversion, followup and monthly news letters.

• Worked closely with high end clients from various industries like Finance, Healthcare, Insurance, Retail, Real estate, E-commerce, Banking, etc.…

• Assisted the technical support team with various strategies useful for better customer interaction, website content development and lead generation.

* Marketing Analyst

BBI Advertising Pvt Ltd

Jan 2018- July 2019 Hyderabad, India

• BBI Advertising Pvt Ltd is a OOH Advertising agency that deals directly with various platforms of branding & advertising across India.

• Developed comprehensive paid acquisition strategies across various social media platforms resulting in quality lead generation and conversion to prospects.

• Building strong brand awareness & advertising campaigns for various clients through conferences & speaking engagements.

• Assisting the sales & marketing teams by providing quality leads and pitch for business heads from startups & established firms.

• Real time working on Microsoft Office suite, Marketing analysis reporting on Marketing spends.

• Contribution to the exceeding growth of team targets by an average of 44% per quarter.

*Marketing Communications Intern

Radio City 91.1 FM

Jan 2017-Dec 2017 Hyderabad, India

• Worked as Marketing Communications Intern at Radio city 91.1FM, one of the biggest FM Channels in India.

• Learnt about Radio & TV media advertising & marketing strategies.

• Assisted the Sales & Marketing team with different Branding concepts.

• Worked closely with the programming team and been the voice over for many ads aired across India.

• Content writing & promotional presentations for various brands.

• Handled Social Media Marketing for reputed online portals & business promotions. EDUCATION

Bachelor’s degree in applied management (Marketing Communications) Osmania University Hyderabad, India

• Gold Medal awardee of Academic Excellence for FY’s 2015-2018. Thesis: “How have direct Marketing theories changed by the digital & online mediums and its impact on the marketing industry?”

TOOLS AND TECHNOLOGIES

Social Media Marketing, Paid ads- Fb, Instagram.

SEO, Email Marketing, Campaign management

Salesforce CRM (Intermediate), Canvas

Budgeting, Google ads & analytics, JIRA

MS office-Microsoft word, Excel, PowerPoint & Access.

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