J O Y C E V A U G H N

Montgomery, AL

334-***-****

ad355o@r.postjobfree.com

www.joycevaughn.com

www.linkedin.com/in/joycevaughn

PROFILE

Success-driven and innovative professional with 10+ years of hands-on experience in the planning, development, and implementation of complex organizational projects, marketing and branding strategies, public relations efforts, and forward-thinking business development initiatives. Dedicated and passionate leader with recognized talent in propelling organizations to a position of leadership while ensuring all strategic missions and values are positively represented. Highly skilled in driving continuous process improvements and optimizing operations through the development of emerging solutions that drive benefits for both internal and external stakeholders. Possesses excellent influencing and partnership skills with outstanding abilities centered on industry best practices.

PROFESSIONAL EXPERIENCE

Consultant

J.Vaughn Consulting 2019 - Present

● Spearhead comprehensive project management strategies, ensuring optimal resource utilization and timely deliverables for a diverse portfolio of clients

● Conceptualize and execute high-profile events, overseeing logistics, vendor relations, and budgeting, resulting in consistently successful outcomes and client satisfaction

● Pioneer marketing campaigns, leveraging cutting-edge strategies across digital and traditional platforms, yielding measurable increases in brand visibility and revenue Director

MGMWERX 2022 - 2023

● Guided the administration, program management, and strategic plans of the organization in alignment with company's overall mission and goals

● Directly oversaw a team of five employees and several contractors and interface with all ranks within the military to align on all project management initiatives for the Innovation Hub

● Drove key strategic projects and orchestrate work streams across organization, coordinating overall efforts including project plans, strategy recommendations, and impact, as well as driving alignment between leaders and teams

● Provided guidance throughout project lifecycles to deliver assigned development and improvement projects while ensuring completion in accordance with approved scope, timeline, and budget Coordinate directly with Executive Director to communicate and align on all critical information necessary for effective operations and informed decision making

● Assured the fiscal integrity of MGMWERX through the planning of annual budgets, submittal of accurate quarterly financial statements, and ensuring maximum resource utilization to operate within approved budgets

● Collaborated with the Air Force Research Laboratory, Air University, the military, industry, academia, and internal teams to ensure alignment between collaborative programs, strategic planning, and community outreach that fulfills the organization's mission and strategy

● Served as the primary spokesperson to MGMWERX constituents, the media, and the general public to maintain a positive organization image and reputation Innovation & Events Principal

MGMWERX 2021 - 2022

● Managed the expectations of and coordinated directly with stakeholders, academia, national labs, industry, and other strategic partners in the region to ensure MGMWERX events and activities remained effective for Air University

● Nurtured and grew relationships with non-traditional commercial partners to provide solutions to Air University challenges with the potential to gain lasting business partners

● Facilitated pre-award and post-award activities in support of government projects

● Led the discovery, engagement, and acceleration processes within the public/private sector and academia, working closely with Air University and AUiX, Air University's innovation accelerator, to build relationships that enabled innovation hub and aligned AU objectives

● Collaborated with Air University to develop Statement of Objectives and background papers for approval. Created operating plans and worked with Government stakeholders in all aspects of event planning and execution

● Developed and implemented all plans as well as created budgets to support external events and projects, managing client expectations, defining organizational visions, and coordinating with stakeholders and strategic partners to ensure continuity and satisfaction of events

● Managed, developed, and motivated Innovation and Events team members while promoting a culture aligned with MGMWERX strategic values

● Served as a key representative to assure the organization and its mission, programs, and services were represented in a positive manner to all stakeholders Marketing and Events Manager

MGMWERX 2019 - 2021

● Managed and oversaw an annual budget of $300k+ to develop company's digital strategy, including content marketing, monetization, search engine optimization, email and social media marketing, to expand brand awareness, drive traffic, and increase lead generation

● Supervised the day-to-day activities of graphic design and marketing interns, contractors, and other collaborators in the planning, managing, and optimization of strategic online campaigns and events to promote company and partner initiatives

● Maintained MGMWERX ecosystem of academia, tech-startups and small businesses, coordinating with program managers on all public relations efforts and materials

● Created events to nurture the local small business community, including entrepreneurship courses, technology training, and small business mentorship sessions, while actively advocating for the organization and all programmatic efforts

● Oversaw the creation of press releases, web content, graphic designs, collateral pieces, ad buys, and management of all events

Digital Marketing Specialist

Baptist Health 2016 - 2019

● Assisted in communication needs across organization, including public relations efforts, media relations, social media, and internal and external publication productions

● Created engaging social media posts and digital campaigns, developing and executing digital strategies to drive measurable, bottom-line business results

● Worked in cooperation with interdisciplinary teams to build effective campaign landing pages and continually improve on-page SEO performance and user experience

● Analyzed monthly dashboards tracking all digital channels to breakdown analytics into actionable insights and drive revenues across organization

Marketing & CRM Coordinator

Auburn University at Montgomery Office of Business & Community Initiatives 2015 - 2016

● Tracked client campaigns, analyzed and compiled data, and guided individual marketing campaigns and strategies to meet client KPIs

● Collaborated across departments to ensure performance data was collected to ensure marketing campaigns were executed and ran according to plan

● Developed all marketing strategies and created reports for social media engagement, website analytics, and email marketing success

● Developed, implemented, and execute Customer Relations Management plan, providing ongoing management, client support, and reporting for CRM system Marketing Assistant

Auburn University at Montgomery Outreach 2013 - 2015

● Assisted in managing and tracking all design requests and coordinated design projects in inMotion in collaboration with Marketing Manager and Graphic Designer

● Prepared for and participated in Outreach events and conferences, acting as primary photographer for events and creating minor designs for Outreach marketing pieces

● Managed all social media platforms and Outreach blog, increasing social media engagement by 110% in 2013

Created 1.5k+ marketing pieces including catalogs, brochures, and logo design VOLUNTEERISM

President of the Board for Family Sunshine Center (2021)

● Provided visionary leadership, steering board meetings, setting agendas, and ensuring alignment with organizational goals and mission.

● Orchestrated strategic planning sessions, fostering consensus among diverse stakeholders, resulting in the implementation of successful long-term initiatives.

● Cultivated strong partnerships with stakeholders, fostering a collaborative environment and enhancing the board's effectiveness.

● Oversaw the execution of key projects and initiatives, monitoring progress and ensuring adherence to established timelines and budgets.

● Championed fundraising efforts to support board objectives. Five Points Cultural Commission Board Member (2020-2023)

● Provide strategic planning and support in the redevelopment of the commercial corridor of the Five Points area into an Arts and Cultural District

● Create marketing programs and RFP processes for small business owners within the Five Points community

● Research developers with the intent to invest in Five Points Cultural Commission properties

● Research and interview contractors for job site and property improvements EDUCATION & CERTIFICATIONS

● Master of Business Administration in Marketing, University of Auburn at Montgomery, 2015

● Bachelor of Science in Retail Merchandising, University of Montevallo, 2008 Minor in Business

● HubSpot Inbound Marketing Professional Basic Web Design: HTML & CSS

● Udacity Front End Web Development Certified Level 1 Facilitator

● PMP Certification In Process (Application Accepted. Test Scheduled) KEY COMPETENCIES

Business Development Team Leadership Strategic Development Inbound Marketing Content Marketing Social Media Management Program Coordination Process Improvement Account Management Concept Generation Ad Strategy Email Marketing Strategy Project Management

Team Facilitation Design and Direction Web Analytics Strategic Planning Client Relations Data Strategy Contract Negotiation

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