Christopher Eskina

***** ****** **** ******, ** *6215 ad34zw@r.postjobfree.com 913-***-****

Overview

Successful, experienced, and well seasoned sales director with diversified background specializing in national key account management and mentoring top shelf sales teams. Highly skilled at developing and implementing integrated sales strategies to drive category growth and maximize profits.

Areas of Expertise

Sales Leadership

Sales & Marketing Strategy Development

Broker Management

National Account Management

Sales Presentations

Management Collaboration

Client Relationships

Product Demos

Team Building

Customer Prospecting

Coaching and Mentoring

Uhlig LLC, National Sales Director, August 2017 to Present

● Responsible for business development by adding new national accounts. Achieve growth incrementally with existing accounts by introducing new innovative products.

● Manage, develop and train a team of 7 National Account Executives.

● Identify and create new business relationships with corporate contacts of management companies who oversee the operations of multiple locations.

● Attend national trade shows to meet with market influencers.

● Develop monthly marketing campaigns to promote the Illustratus brand.

● Negotiated 36-month national contract within the first 6 months. Largest agreement for the company in the last 5 years.

● Sales team added 15 new national accounts, resulting in $2.7 million in new revenue. Heartland Food Products, National Sales Director March 2012 to August 2016

● Accountable for demonstrating initiative as well as strong leadership and business skills to maximize sales and drive revenue.

● Developed and implemented effective systems, sales processes and procedures to improve overall productivity.

● Managed recruitment and employee relations activities.

● Hired, trained, and developed roughly 31 additional new distributors.

● Successfully managed and developed a network of 75 independent distributors and sales people throughout the U.S.

● Assisted in the marketing and development of new brands and flavors added to the Heartland portfolio of products.

● 2013 increased total sales revenue 27% or $3.3 million.

● 2014 grew total sales revenue 19% or $2.8 million.

● 2015-2016 added new product line to 12 major hotel chains throughout the US, resulting in 23% incremental sales revenue or $3.4 million. Increased overall gross margins 12%. Rocky Brands, Vice President of National Accounts August 2007 to January 2012

● Managed national sales team of 10 key account executives.

● Accountable for developing, managing, and streamlining a consistent sales process.

● Increased overall territory sales from $27.4 million to $40.9 million over a 3-year period.

● Developed a web-based purchasing program for the national sales team. Increased internet sales from $600,000 - $4.2m in 12 month time frame. The Coca-Cola Company, National Key Account Executive - July 2003 to July 2007

● Responsible for managing two large grocery store chains in the Midwest and five direct reports.

● Developed large store strategic direction to deliver planned volume.

● Monitored in-store execution, developed successful marketing programs quarterly to drive incremental display activity at store levels.

● Responsible for selling and marketing 12 million physical cases as well as managing a spend budget of roughly $1.2 million annually.

● Annual contract negotiations, marketing, national weekly ads.

● Presented monthly business review at the C-Suite level.

● Secured national PowerAde program in 355 Hy-Vee retail stores resulting in 355 incremental end cap displays for 2 years.

● Increased Brand Powerade 455%.

● Negotiated one streamlined contract across 7 states and 355 store locations that increased total case sales volume 239%.

● Gained 15 points of market share vs. Gatorade.

The Coca-Cola Company, District Sales Manager/Key Account Manager - April 1996 to June 2003

● Managed all aspects of the Coca-Cola beverage category for Convenience & Petroleum Division.

● Directly managed local Coca-Cola account representatives.

● Negotiated ad placements and annual customer marketing agreement.

● Responsible for managing, developing, and training 16 account representatives.

● Partnered closely with sales, marketing and operations through development and implementation of daily objectives.

● Generated new business by leveraging existing relationships, prospecting, conducting market research and launching promotional campaigns.

● Forecasted weekly sales volume that produced on average 210,000 physical cases with a 14.7% dead net GP.

Technology

● Microsoft Office Suite

● Salesforce

● Mattermost

Education

University of Kansas Bachelor of Science in Business Management May 1991

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