Bradley Kevin Baxter

www.linkedin.com/in/brad-baxter-88b8a320/

ACCOMPLISHED CANDIDATE FOR DIRECTOR OF SALES

Accomplished and results-driven Sales Leader with expertise leading effective strategy, key account management, and revenue growth in the CPG industry.

Expertise in building effective strategies that substantially increase revenue while improving market share and sales effectiveness; with Campbell Soup Company, oversaw retail sales operations for Pepperidge Farm products within Walmart stores.

A demonstrated record of success marked by a history of stellar revenue growth and operational excellence with roles with Campbell Soup Company and the Sara Lee Corporation.

An effective strategist who leverages an unwavering commitment to excellence to build and execute innovative sales tactics, consistently delivering positive results in challenging and highly competitive industries.

CAREER SUMMARY

FEB 2023 – AUG 2023

Ole Mexican Foods – Divisional Manager MO / AR

Managing the sales and distribution operations of the OLE Mexican Foods and La Bandarita Brands in all markets and regional customers in assigned territory. Execute and measure success in the sales operations and customer expectations. Managing $250k weekly revenue and product alignment to specific focus initiatives driven by the customer. Calling on all regional customers with sales presentations and product proposals to align with corporate / customer initiatives and focus points. Analyzing market share and IARI data to develop proper sales plans for growth. Managing the distribution network of distributors and expanding this network to reach annual AOP goals. Managing the warehouse operations and sales execution initiatives. Measuring and driving for success. Managing the career development and success of 6 direct sales employees, 5 Warehouse employes, and 2 CDL Class A Drivers. Drive in market execution through programs and calendar specific focus initiatives.

2005 to 2022: Campbell Soup Company / Pepperidge Farm Inc. • Bentonville, AR / Remote

Campbell Soup Company is a Fortune 500 processed food and snack company. The company’s Pepperidge Farm subsidiary produces cookies, crackers, and breads.

A demonstrated record of success and achievement, marked by a series of promotions to positions of increased influence, authority, and accountability.

2015 to 2022: Senior Manager of Retail Sales Operations and Communication (Walmart Account)

Fulfilled a critical role driving revenue, with a focus on overseeing retail sales operations and communications relating to Pepperidge Farm products sold through Walmart, the largest retailer of Campbell snacks representing $2.5B in annual revenue. Developed sales sheets, communications, and other sales enablement materials for use by teams and brokers meeting with Walmart buyers and other stakeholders. Supervised one direct report. Provided solid executional leadership and direction for Field Selling Teams and more than 7000 independent contractors and distributor members.

Monitored and developed forecasts for specific products and promoted product groups. Tracked weekly gross sales and developed score cards for sales representatives and distributors.

Leveraged the use of retail sales and consumer data to establish and revise pricing strategies. Retail Link and Madrid experience for data execution.

Served as the primary point of contact for Walmart with respect to procurement and replenishment issues.

Worked with IT personnel to develop the Digital Exchange delivery system that supported increased accuracy and efficiency of Pepperidge Farm orders being delivered to Walmart distribution centers by eliminating the need to scan individual items in each delivery. The DEX system also automated the production and transmission of electronic invoices to the Walmart corporate office.

Served as the architect of the Walmart University 101 training program for new hires and field sales professionals, building familiarity with the systems and processes used by Walmart for retail sales operations.

Executed retail store audits in multiple markets to ensure compliance with guidelines for merchandising and product mix while analyzing sales figures.

As the National US Campbells Team Lead, oversaw the Walmart VOLT Sales Floor Program and directed the program for Campbells Sales employees to improve Walmart in-store execution.

2012 to 2015: Customer Business Manager (Walmart Account)

Promoted to manage forecasting, trade spend, customer investment, and other factors across the Fresh Bakers, Dry Bakers, and Frozen Bakery categories within the Walmart account.

Led a presentation to Walmart proposing the development of a section in the Bakery for portion-control bread products, which was accepted and used as a display for Pepperidge Farm portion control breads for five years.

Re-engineered the shopper marketing method for stuffing during the holiday season, representing $9MM in sales over eight weeks. Worked with cross-dock applications to distribute stuffing on a pallet for placement directly on the sales floor of Walmart stores, improving efficiency.

Prior to 2012, served in roles that included Pepperidge Farm District Sales Manager, Pepperidge Farm Sales Distribution Associate, and Senior Sales Director (DSD) – Regional Accounts – Field Sales Planning for the Sara Lee account. Recognized with multiple awards and accolades for top sales performance.

As the Pepperidge Farm District Sales Manager, increased the distribution and sale of grocery and bakery products in a Southwestern Missouri territory, securing product placement with Walmart, Price Cutter, Harter House Supermarkets, and Summer Fresh Markets. Supervised two route sales representatives, securing a nearly 30% YOY increase in territory revenue.

1994 to 2005 • Sara Lee Corporation • Springfield and St. Louis, MO

The Sara Lee Corporation was a CPG company with operations in more than 40 countries and sales in over 180 countries.

Senior Sales Director, Promoted from Sales Divisional Manager and District Account Manager

Led vision, strategy, and execution for all facets of sales throughout Missouri, Arkansas, and Oklahoma through 106 DSD employee routes and nine distribution centers. Managed account relationships with retail leaders that included Dillon’s, Kroger, Walmart, Dierberg’s Supermarkets, Schnuck’s, Shop n Save, Supervalue, Sav-A-Lot, Harps Foods, Town & Country, Country Mart, Food4Less, Ramey Price Cutter, Summer Fresh, Marvin’s, CV’s Markets, and Albertson’s. Exercised accountability for customer line reviews, relationship management, and service level accountability.

Outstanding results, achieving $39MM in revenue from sales operations in southwest Missouri and northwest Arkansas. Improved retail market share in St Louis by 15% for two consecutive years, securing three spots on the Top 10 rankings for products sold in that market.

Opened a distribution center in Poplar Bluff that generated $30,000 in incremental weekly revenue.

EARLY CAREER

Sales Merchandiser/Supervisor/Route Sales Representative, Sara Lee Corporation, Springfield / St. Louis, MO

479-***-****

ad34xb@r.postjobfree.com

Rogers, AR

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