SHRAVYA PATLORI

PROFESSIONAL SUMMARY

Results-driven Digital Marketing Strategist with comprehensive experience in steering high-impact campaigns, analytics, and user engagement strategies for global platforms like Google Ad Words and Google Maps. Proven expertise in orchestrating tailored digital campaigns, leveraging deep insights to maximize user retention and driving robust ROI. Skilled in optimizing performance metrics, managing large account portfolios, and fostering collaboration across diverse teams.

WORK EXPERIENCE

Wipro India Pvt Ltd – Campaign Manager (Client: Google) Hyderabad, India, 07/2021 - 08/2022

• Drove $1.5 million in revenue over a two-month period by analyzing market data, developing a new support strategy, and launching a new a tailored promotional campaign, driving awareness of daily sale offerings.

• Managed diverse brand campaigns (search, display, video & shopping) leading to a 40% ROI improvement over a year. Utilized Google Tag Manager for seamless attribution and conversion tracking, ensuring a 25% YoY growth in campaign effectiveness.

• Executed performance-based media optimization: Led A/B testing for ad copies, enhancing user engagement and CTR. Additionally, implemented strategic subscription marketing techniques for impactful and data-driven campaign outcomes.

• Produced detailed analysis and reporting utilizing Google Analytics, creating insightful dashboards displaying website performance, CRM/email campaigns, and the sales impact of brand advertising.

• Expanded Google Maps' footprint by spearheading cross-functional projects, collaborating with various stakeholders, and introducing over 50,000 new points of interest, resulting in 15% increased coverage in remote areas, fortifying client’s brand presence in underserved regions. Learnpedia Edutech Pvt Ltd - Marketing Intern

Hyderabad, India, 05/2020 - 08/2020

• Enhanced website user experience, implemented website optimization strategies, boosting conversion rates and reducing bounce rates significantly.

• Played integral role in conceptualizing and executing a virtual event, achieving heightened brand visibility and amassing qualified leads.

• Collaborated with design team to craft compelling marketing materials like brochures and infographics, bolstering brand engagement and resonance among target demographics.

• Drove revenue growth, managed direct sales efforts, securing partnerships with five leading educational institutions through cold calls and emails, resulting in a notable 30% increase in enrollments and revenue. Cognizant - Senior Digital Marketing Strategist (Client: Google AdWords) Hyderabad, India, 06/2018 - 06/2019

• Developed and orchestrated digital marketing campaigns specifically tailored for Google AdWords, achieving remarkable 50% growth in online conversions and 30% reduction in cost per acquisition.

• Employed advanced PPC marketing strategies tailored for Google's ecosystem, delivering consistent double-digit performance improvements and fortifying Google's lead generation.

• Harnessed tools like Google Analytics and SQL to conduct comprehensive website and campaign analysis; the insights derived fueled 20% enhancement in session duration and 15% decline in bounce rates. San Diego, CA 92126

619-***-****

ad34vz@r.postjobfree.com

LinkedIn

CORE COMPETENCIES

• Digital Marketing Campaigns

• Pay-Per-Click (PPC) Marketing

• Programmatic Advertising

• Campaign ROI Tracking &

Optimization

• User Behavior Analysis

• Audience Segmentation & Targeting

• Website Optimization

• A/B Testing

• Conversion Rate Optimization

• User Retention Strategies

• Content Creation & Deployment

• Strategic Ad Placements

• Performance Metrics Optimization

• Stakeholder Engagement

• Cross-Functional Collaboration

EDUCATION

Master of Business Administration

Marketing and Operations

Xavier's Institute of Management and

Entrepreneurship, India, 2021

• Attended 2019 Winter Study

Program at MBA Education Center,

School of Business, Guangdong

University of Foreign Studies, China;

this international exposure

enhanced my cross-cultural

communication skills, provided

insights into Asian business

landscape, and fostered appreciation

for global marketing perspectives.

Bachelor of Science

Computer Science

Stanley College of Engineering and

Technology, India, 2017

CERTIFICATIONS

• Google Analytics 4 Certified

• Google Ads Search & Display

Certified

• Lean Six Sigma Green Belt Certified

• Inbound Marketing Certified

TECHNICAL SKILLS

• Google Analytics

• Google AdWords

• Tracked and refined ROI of diverse PPC campaigns, ensuring strategic investments were optimized for maximal yield and profitability.

• Demonstrated ability to distill complex channel data into cogent insights, translating them into strategic actions that bolstered campaign effectiveness by 30%.

• Worked synergistically with sales, media analytics, and marketing teams, ensuring seamless integration of market research, media planning to enhance overall efficiency and performance of campaigns. Regalix India Pvt Ltd – Digital Marketing Strategist (Client: Google AdWords) Hyderabad, India, 06/2017 - 06/2018

• Spearheaded campaign designs tailored for Australian and New Zealand clients, ensuring alignment with their specified goals and meticulously tracking outcomes.

• Honed in on content creation, crafting and deploying social media content and ad copies, augmenting engagement with target audiences through ad placements.

• Boosted vital metrics, including click-through rates and conversions, by employing data-driven, strategic approach to optimize key performance indicators.

• Engaged in proactive outreach, drafting and pitching insights to business stakeholders, leveraging campaign performance reports to seize incremental growth opportunities.

• Managed substantial portfolio of over 150 marketing accounts quarterly, predominantly from Australia and New Zealand, ensuring their campaigns were executed to highest standard.

• Drove account growth by aligning solutions with client ROI, gaining valuable expertise in Salesforce and contributing to client satisfaction.

• SEMRUSH

• Google Looker Studio

• DV 360

• Tableau

• SQL

• Salesforce CRM

AWARDS

Hall of Fame Spot Light Award

Cognizant Digital Operations, 2019

Recognized for Exemplary Focus on

Performance Excellence.

Contact this candidate