MICHELLE
WOODS
ad34vh@r.postjobfree.com
Atlanta, GA 30312
Bold Profile
Dedicated, results-oriented and client-focused Sales Leader. Proven sales abilities from non profit fundraising, to successful private and corporate events, to senior living and senior services. Offering in-depth understanding of the full sales cycle and sales processes, while remaining focosed on client satisfaction, throughout all stages. Exerienced team leader and « fearless » closer, negotiator. PROFESSIONAL SUMMARY
The Madeline Of Decatur- Senior Memory Care - Director Of Sales & Marketing
Decatur GA • 05/2022 - Current
Meets expected Assisted Living and Memory Care sales goals for prospect contacts, appointments, creative follow ups, completed sales and referral source outreach
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Respond to inbound digital leads in the CRM outside of regular office hours
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Conduct tours scheduled and walk-in tours for the community
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Enter and update CRM database daily with accurate prospect notes and activities
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Ensure that every prospect has a correct sales stage, status, and date of next activity
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Use high level of judgement and discernment when determining the most effective next steps to advance prospects
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Schedule prospect and depositor assessments
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Initiate and process move-in paperwork
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Process deposits and community fees in a timely fashion and record in the CRM
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Schedule closing / move-in dates
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Work cooperatively with other departments for the benefit of the new resident to transition to community in a stress-free environment
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Work with Director of Maintenance and Executive Director to ensure suite readiness and standards
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SKILLS WORK HISTORY
• Relationship Management
• Employee Motivation
• Consultative Selling
• Leads Prospecting
• Sales Promotions
• Customer Service
• Staff Supervision
University South Florida, Asthma
2001
BA English / BS: Health Science
PUBLICATION “State of Asthma
Report / American Lung
Associations/ Division of Public
Health
EDUCATION
Assist Regional Director of Sales and Marketing in development and implementation of on-site referral source events
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Work with Regional Director of Sales to develop an effective External Business Development / Outreach plan
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Conduct face-to-face visits with referral sources and document in the CRM
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Assist Director of Marketing in the development and implementation of appropriate incentives to encourage move-ins
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Holiday Retirement Corporation - Regency House Senior SALES LEADER
04/2021 - 05/2022
Mac Acquisitions REGIONAL SALES/EVENT MANAGER
10/2019 - 03/2021
Achieved sales goals and service targets by cultivating and securing new customer relationships.
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Communicated product quality and market comparisons by creating sales presentations.
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Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
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Living Impacting the lives of seniors and families with guidance through senior
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• April 21' to Present options and senior wrap around services Relationship-based selling and solid track record of consistent monthly and quarterly revenue
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Proficiency with CRM tools and the ability to sustain both quality and quantity of leads
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Builds and maintains synergies with physicians, hospitals, rehabilitation centers and even competitors, to increase the referral data bank
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Transition customers and prospects from community sales team to the operations team
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Attention to details and the full sales cycle to drive revenue and meet metrics
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Collaboration with health care providers, discharge planners, social workers, non-profits about senior living placements and services
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• Marketing presentations to current/prospective clients Proficient and impactful client tours while offering a genuine disposition to their needs
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Staff training/development of proper sales phone etiquette and overall customer service technique that help to showcase our brand
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Proven track record of meeting sales metrics, deciphering sales reports and adhering to budgets.
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• Oversight/management of eight Southeast restaurant locations
• Event (private and corporate) and catering sales
• Reaching or exceeding targets for four consecutive quarters
• Sales generation, leads, contract oversight and event production Cold call management, networking, and sales development of operations staff to execute events
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City Winery Atlanta - PRIVATE EVENTS DIRECTOR
03/2018 - 09/2019
Dave & Buster - s SENIOR EVENTS MANAGER
03/2016 - 03/2018
Atlanta Sport & Social Club - Director of Operations 11/2013 - 02/2017
Coordination with local cities/municipalities/Chambers of Commerce for large scale events
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• Maximize catering budgets by targeting trends and sales data Liaise and collaborate with Executive Chefs seasonally to design and execute menus, promoting flawless service for events
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Evaluate catering/beverage service quality and service levels regularly and implemented SOP's for improve guest satisfaction
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• Met catering/event revenue of over $800K over two-year period Monitored service quality and established standards/procedures to increase guest satisfaction, value, and profitability
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Produced memorable, premium quality functions, intimate gatherings to scale crowds
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Led event teams to achieve revenue gains and leveraged tools/CRMs for consistent event revenue
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Maximized networking events and associations to increase awareness of event capabilities
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Developed partnerships and alliances with surrounding event spaces to increase customer awareness
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Provided leaderships to all event departments/managers to ensure that event contracts/specs were met
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Executed “cold call” campaigns to various markets/industries to drive new business
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• Network with existing clients/guests to develop repeat business Managed all leads/inquires/bookings through CRM as well as CRM data base campaigns and promotions
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Recognized by Atlanta Catering Managers Association for exceptional leadership
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Worked with Wedding planners /other event industry leaders to drive shared event responsibility and event oversight
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Direct oversight/execution over $600,000 worth of special events, Corporate meetings /teambuilding and launch parties
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Managed event budgets and budget deadlines and event contract specs
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Maintain updated and accurate pricing/descriptions for event menus and maintaining event inventory to ensure efficient operations
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• Oversight of outside vendors participation and contract negotiation Detailed weekly/monthly sales reports and recaps; plans of action for monthly targets
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Public presentations and large networking events to drive the D & B Brand
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Served as D & B Liaison for Chamber of Commerce events/ Convention and Visitor Bureau functions
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Deciphered, anticipated, and prioritized rapid information, operations, communications, guest requests all over time constraints
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Directed and managed event / beverage staff over the course of multiple events simultaneously
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• CRM data base management of leads, and prospects. Director of Training Sales / JRG Fitness Operations 03/2011 - 10/2013
The FitWit Foundation - Director of Programs
01/2008 - 05/2012
Board Membership Chairperson
Dekalb Seniors Provider Network
AFFILIATIONS