P E R S O N A L S U M M A R Y

I am a highly self-critical person who demands excellence from myself

academically and in the workplace. As a diligent student, I possess a great deal of strategic creativity and my guiding principles are discipline and hard work. I enjoy healthy competition in both academic and work environments as I believe it can be extremely productive and motivating, fostering continuous improvement. G O A L S

My current objectives are to find a company that values my experience and entrepreneurial initiative to be able to carry out activities related to my areas of expertise and to be able to learn the language while I continue studying and becoming a professional.

C E R T I F I C A T I O N S

A N D D I P L O M A S

Google Adwords (Google Academy)

Advanced Google Analytics (Google Academy)

Google Data Studio (Google Academy)

Advanced Digital Marketing (Digital House)

Community Management (UADE)

Social Media Strategy

Diploma in Business Analysis (UTN FRBA)

Diploma in Business Intelligence (UTN)

Statistics Applied to Digital Businesses (UTN FRBA) Planning and Management Control

Business Organization

Commercialization

Sales management

Advanced Excel

Power BI (CoderHouse)

Advanced Tableau (CoderHouse) INCOMPLETE

Lucas Rodriguez

A C A D E M I C E D U C A T I O N

UNIVERSIDAD TECNOLÓGICA NACIONAL (UTN) July 2020 Professional Training Program and Postgraduate in Data Science and Applied Statistics

UNIVERSIDAD ARGENTINA DE LA EMPRESA (UADE) March 2019 Joint Marketing & International Trade Program

B.O.A N1 March 2015 - December 2017

Baccalaureate

ETILAH N9 March 2013 - December 2014

Basic Technical Cycle

P R O F E S S I O N A L

R E F E R E N C E S :

Alexandra Ortiz, SEO of Shades Brewing, +1-510-***-****, ad34t3@r.postjobfree.com

Damian, Owner of Perro Negro Brewing Company, +54 9-11-443*-****, https://perronegro.com.ar/

Gonzalo E Lorenzo, Owner of Hopson Brewing House,

ad34t3@r.postjobfree.com, ad34t3@r.postjobfree.com, +54 9 11 2456- 3002, https://www.instagram.com/hopson.bh/

Maximiliano Ferrando, Owner of Waterloo Drinks,

https://www.instagram.com/waterlodrinks/, +54 9-11-341*-****, ad34t3@r.postjobfree.com

Hernan, Owner of Labrador Dorado Brewing Company,

https://www.instagram.com/labradordoradocerveza/, +54 9 11 5138- 3701

Javier Ona, Institutional Director of the Data Science Institute ARG, https://institutodatascience.org/, +54 9-11-323*-****, https://www.linkedin.com/in/javierona/

Ignacio Urteaga, Academic Director of the Data Science Institute ARG, https://institutodatascience.org/, +54 9-11-403*-****, ad34t3@r.postjobfree.com,

https://www.youtube.com/watch?v=kbI-iqYe-Uk

L E N G U A G E S

English: In progress.

Native Language: Spanish.

C O N T A C T :

PHONE: 385-***-****

EMAIL: P. R O D. B R O K R @ G M A I L . C O M

ADDRESS: 1253 E FOREST RIDGE RD, SANDY, UTAH, 84094 EMPLOYMENT SUMMARY

San Patricio Logistics, Owner

August 2019 - February 2023

-As the owner of San Patricio Logistics, I managed a trading company of craft beer and other distillates in Buenos Aires. I successfully rotated up to 10,000 liters of product per week by establishing a wide portfolio of clients in strategic areas and gastronomic poles. I negotiated with both end customers and manufacturers to ensure the best final price and highest possible profit margin for the company. My responsibilities included sales, logistics coordination, promotions, customer service, loyalty, search for new customers, damage control, and recruitment and training of new salespeople. I took advantage of this opportunity as I had previous contacts in the market from my pre-existing business, where I dealt mainly with bars, breweries, and small restaurants.

Instituto Data Science Argentina, Professor of Integral Digital Analytics Instituto Data Science Argentina March 2021 - July 2021 While I was studying one of my specializations at the National Technological University, I was presented with the opportunity to work on a project that my teacher was directing. It was a data science project where we were hired by the Government of the Autonomous City of Buenos Aires to evaluate the profitability of the different idle lands that belonged to the city. This was done to determine, for example, if it was more convenient to put a public garage, a square, a supermarket, offices for rent, or apartments. My work on the project consisted of analyzing and segmenting the populations of certain areas to establish priorities based on different discriminatory metrics. This helped us to reach conclusions that could be calculated numerically. My performance on the project was exceptional, and as a result, my faculty teacher, who was also the director of the project and the president of the Argentine data science institute, asked me to be part of their team as a teacher within the Argentine Data Science Institute. My tasks included assembling the complete program, compiling hundreds of theoretical notes for the classes, giving the classes, and assembling and correcting the exams.

Marketing

Shades Brewing april 2023 - July 2023

I arrived in the United States at the end of March 2023, and I was quickly hired by Shade's Brewing Brewery due to my extensive experience in the beer industry. Additionally, they were seeking personnel to work in the company's marketing department. My tasks and responsibilities at Shade's included:

Marketing: Develop long-term marketing strategies aligned with company goals. Conduct target market and competitor analysis, research market trends, and identify opportunities. Report findings to SEOs. Branding: Create and maintain brand identity, manage brand image, and develop key messages. Ensure consistency across marketing materials and promotions with brand values.

Ads: Plan, execute, and evaluate marketing campaigns. Determine effective marketing channels, monitor budgets, and measure ROI. Data Analysis: Collect and analyze data from social media and websites. Provide feedback reports with results and recommendations in a readable format for SEOs.

SEO Web Management: Maintain and update the website and blog. Conduct keyword trend research and enhance UX design. Report changes to SEOs.

Community Management: Maintain an active social media presence, post engaging content, and interact with followers. Develop a social media strategy aligned with company goals. Schedule publications and provide performance reports to SEOs. Graphic Design: Create visual elements, including posters, social media posts, content editing, flyers, and coupons. Design aesthetics for websites and develop a brand manual.

Delivery Driver

Amazon September 2023 - December 2023

As an Amazon Delivery Driver, I conducted efficient and safe deliveries, ensuring customer satisfaction through responsible and friendly driving. I utilized tracking technology to optimize routes and maintained a vehicle in operational condition. I complied with road safety regulations and Amazon policies, collaborated with the logistics team, and effectively handled unforeseen situations.

Salesperson - Wholesale Broker

Dan-Mar Hns. Distributor March 2016 - January 2018 Dan-Mar Hns. Distributor March 2016 - January 2018 Later, I decided to start my own business within the company, putting together my own distribution. My tasks were sales, distribution, routing assembly, customer relations, collections, and getting new clients. It got to a point where I had so many new and loyal customers that I decided to hire people to help me with deliveries while I took care of tasks and responsibilities such as sales and negotiation with customers, logistics coordination, relationship and customer loyalty, preparation of budgets, orders to suppliers, and strategies.

Cadet - Salesperson

Dan-Mar Hns. Distributor January 2014 - March 2016 I began my work experience as a warehouse cadet in the company. My tasks were loading and unloading trucks and stock storage and control. Later, I became a delivery cadet, where I learned sales techniques and how to interact with customers. My tasks were loading and unloading, control, replacement, and display of merchandise.

Independent Wholesale Broker

February 2018 - March 2019

When in 2018, many local businesses in my neighborhood closed, I was contacted by a family friend who had just founded her pizzeria because she wanted to sell local products. That's how I started my business of buying and selling goods for shops. This person was very distressed because she had no way to generate income and had debts to pay. Once I finished selling all the things in the store, I suggested that she keep an oven and make pre-pizzas, and I had previous experience in wholesale, so I was going to sell them to bars and breweries since it was an extremely promising niche. We started the business in partnership. She made the pre-pizzas, and I sold them. The business grew very quickly since I decided to use a strategy of strong market penetration. We entered the market with a much lower price than the competition with a good artisan product. My activities carrying out this project were business accounting, negotiation with clients, preparation of offers and promotions, brand identity, preparation of routes, merchandise replacement, personalized attention to clients, loyalty, logistics, and the search for new customers. Freelance Salesperson

February 2018 - March 2019

In 2018, many local businesses and SMEs went through a severe crisis due to rising inflation, which caused many businesses in my neighborhood to close. That's how I started my business of buying and selling goods. Local businesses contacted me to sell them articles of commerce, such as refrigerators, tables, displays, etc. The business was good, and the products were sold through Mercado Libre, Facebook Marketplace, and I even personally took charge of selling them door to door in the area of bars and breweries in Plaza Serrano and surroundings. Among the activities I carried out were negotiation with both sellers of goods and final buyers, digital marketing strategies, and advertising strategies to optimize traffic to my publications.

Contact this candidate