NICOLE COONS

DIRECTOR OF MARKETING / SENIOR MARKETING MANAGER

P 908-***-**** E ad34rd@r.postjobfree.com L https://www.linkedin. com/in/nicolec/

PROFESSIONAL SUMMARY EDUCATION

Dynamic, Creative, and Visionary Strategic Marketing Executive and Communications Leader with progressive experience in Business-to-Business and Business-to-Consumer professional services, telecommunications, and SaaS industries. Professional experience includes product and company launches,

comprehensive plan development, content marketing, rebranding, internal and external messaging platforms, research design and analysis, process development, team leadership and facilitation focused on building productive, inclusive, and strengths-based corporate and inter-agency partnerships.

New York University, Stern

School of Business

(New York, NY)

M.B.A., Business Management

(2006)

University of Tennessee

(Knoxville, TN)

B.S., Communication; Double

Majors: Advertising and French

(1998)

Université Paul Valéry

(Montpellier, France)

Intensive Immersion Program;

Language and Culture (1997)

KEY SKILLS

● Dynamic Team Leader

● Creative Problem Solver

● Brand Building and

Repositioning Expert

● Strategic Thinker

● Effective Communicator

● Deadline Driven and Results

Oriented

● Client Relationship

Management

● Technology Proficient

EXPERIENCE

March 2020 - Present

Co-Founder & Marketing Lead, Devoted Mamas

(Cranford, NJ)

Devoted Mamas is an online education and private training company. Develop and execute go-to-market plan, engineer innovative programs and solutions for supporting clients at multiple stages of the customer journey. Plan and execute all marketing, sales, customer service strategies with a team of two business managers and one co-founder. Doubled company revenues year-over-year from 2020 - 2023 via subscriptions and high-ticket program sales. Launched sub-brand Wholeness After Loss to address a need in the market with original programming and partner organizations. June 2014 - March 2020

Principal Consultant: Brand and Demand Solutions, Frost & Sullivan (Mountain View, CA)

Frost & Sullivan is a global research and consulting firm known for its market intelligence, insight, and advisory services to drive growth. Served as Consultant and Marketing Director for 5 units within Frost

& Sullivan: Customer Engagement Leadership Council, Customer Contact Awards, Events, Brand and Demand Solutions, and Manufacturing Leadership Council. Directed business rebranding, NOTABLE CLIENTS:

● Avaya

● GS1-US

● Telogis

● Jabra

● Young & Rubicam:

o Advil

o GF International Coffees

AWARDS &

HIGHLIGHTS:

● Spearheaded Website

Rebranding and Digital

Innovation for $200M brand

● Presenter of 5-star Rated

Executive Marketing

Workshop for Frost &

Sullivan

● ACE AWARD Avaya

Marketing

● Authored #3 downloaded

e-book for Avaya Marketing:

Communication Tools for the

Effective Worker

● Developed summer

internship program with the

Ad Club of New York

● Initiated foreign exchange

work-study Program for

Eureka Networks

REFERENCES:

Available Upon Request

leading to successful brand spin-off and relaunch of programs and platforms. Fostered strong relationships throughout all levels of the organization, optimizing workflow to maximize assets utilization in record time. Collaborated with executive and sales leadership to develop cohesive marketing plans, sales materials, and programs that advanced business goals, aligned with brand values, and improved sales funnel engagement and close rates.

September 2005 – August 2012

Vice President: Client Services, The Bailiwick Company

(Stockton, NY)

The Bailiwick Company is a privately held consulting, marketing, and public relations agency.

Pioneered demand generation programs as part of Avaya’s Global Demand Generation organization; exceeded account and client team expectations in performance. Managed highly successful on-time execution and delivery of high-pressure launch, requiring meticulous attention to detail amid heated competitive activity. Launched initiative for a 3-company merger in 120 days, while directing a comprehensive rebranding, resulting in 100% employee support and effective communication to customers. Researched, developed and published sales enablement and marketing content, resulting in subscriber growth and increased content engagement. Delivered unique messaging platforms and channel recruitment toolkit to market within record 60-day time frame and under-budget. May 2000 – September 2005

Director of Marketing, Eureka Networks (New York, NY) Eureka Networks is a premium integrated communications provider. Governed marketing initiatives, while creating highly effective programs teamed with the finance, sales, and customer service departments. Achieved 13-point increase (85% - 98%) in customer retention rate in two years. Proactive member of CEO’s executive management team, providing strategic company direction, including post-merger company rebranding and time sensitive communication plans, resulting in high employee acceptance of new brand. Created all company marketing materials, including print media, presentation templates, and website content. Established and administered marketing budget; met all stated objectives despite substantial cutbacks in financial and human resources. Led collaborative team for sales-channel program launch, resulting in double the number of active partners and 50% increase in monthly recurring channel revenue, within 6 months.

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