CHRIS

McDOWELL

Marketing Professional

Phone: 480-***-****

Email: ad34nn@r.postjobfree.com

Portfolio: www.cmmcdowell.com

LinkedIn: /chrismmcdowell

Location: Austin, TX

EXPERTISE

• Marketing

• Communications

• Sales Enablement

• Team Leadership

• Strategic Planning

• Brand Management

• Customer Engagement

• Demand Generation

• Go-to-Market Strategy

• CRM Marketing

• Digital Marketing

• Marketing Operations

• Sales Operations

SKILLS

• Creative Problem Solving

• Writing + Editing

• Sales Training

• Budgeting

• Team Management

• Project Management

• Vendor Management

• Event Management

• Public Speaking

• Graphic Design

• Web Design

• Database Development

• Public Relations

• Nunchucks

• Computer Hacking

• Obscure Movie References

WHAT CAN I DO FOR YOU?

First and foremost, I can help your organization become even more successful. Organizations hire me to partner with their product management and sales teams to help maximize sales revenue. In addition, my wide variety of skills and experience make me a valuable utility player for marketing teams allowing me to make contributions far beyond my job description. WORK EXPERIENCE

Senior Product Marketing Manager

eProductivity Software • Pittsburgh, PA (Remote) 01/2022 to 06/23 eProductivity Software (ePS) is a developer of enterprise SaaS platforms for the commercial print and packaging industries. Working collaboratively across the organization, my primary focus was driving sales revenue and maximizing awareness and demand for ePS products and services. My responsibilities included:

• Revenue Generation

Owned and managed all marketing activities for proprietary print MIS/ERP, web- to-print, and e-commerce software products in the North American, EMEA, and ANZ markets. Directly impacted business unit exceeding revenue goals by 14 percent in 2022 (first year as an independent company).

• Go-to-Market Strategy + Execution

Researched and created buyer personas. Owned B2B marketing strategies and go-to-market plans. Worked closely with product management and sales teams to plan and execute quarterly product launches and updates.

• Product Messaging + Positioning

Strategized product positioning; developed all messaging, sales enablement tools, and customer engagement activities for ePS enterprise SaaS MIS/ERP web-to-print and e-commerce products.

• Sales Enablement

Worked in lockstep with dedicated sales teams to develop sales enablement tools to enhance product positioning and differentiation. Created sales collateral to support sales efforts including presentations, data sheets, case studies, white papers, videos, social media posts, webinar content, and competitive battle cards. Director of Product Marketing

Securus Monitoring Solutions • Houston, TX (Remote) 11/2018 to 01/2022 Securus Monitoring Solutions (SMS) is an original equipment manufacturer and developer of enterprise SaaS electronic monitoring platforms used by courts, law enforcement, and community corrections agencies throughout the U.S.

• Revenue Generation

Responsible for GTM strategies and execution, as well as the development and implementation of all marketing and sales enablement programs. My efforts directly contributed to sustained sales growth of 20+ percent for three consecutive years — a company first.

• Sales Enablement

Re-aligned marketing programs with MEDDICC sales methodology. Authored comprehensive Sales Playbook to focus and increase the impact of sales and marketing efforts across the entire buyer’s journey.

• Metrics + Reporting

Developed and maintained tracking of marketing ROI and KPI metrics to evaluate, refine, and improve outcomes of marketing campaigns.

• Writing + Coding + Graphic Design

Developed corporate website, all sales collateral, sales enablement materials

(e.g., white papers, case studies, presentations, videos, etc.), and technical documentation.

CHRIS

McDOWELL

Marketing Professional

WORK EXPERIENCE CONTINUED

Director of Marketing

Sentinel Offender Services • Irvine, CA 10/2015 to 11/2018 Executive team member responsible for strategic planning, development and execution of all marketing, communications, GTM, and public relations plans.

• Revenue Generation

In a proposal-driven industry, increased sales by 28 percent by working directly with sales leadership to implement targeted marketing programs to drive interest in Sentinel’s hardware and enterprise SaaS product offerings.

• Proposal Management

Streamlined proposal response process; conducted a comprehensive review and rewrite of proposal content resulting in a 37 percent increase in win rate for Request for Proposals (RFP) submissions in less than two years.

• KPI Metrics + Reporting

Created data-driven metrics to establish sales and account management KPIs, created mission-critical sales forecasting abilities, and dramatically improved the accuracy of sales pipeline reporting.

• Brand Management

Developed new corporate brand, website and all sales and marketing collateral to support sales enablement, go-to-market execution, and thought leadership. Director of Marketing and Communications

Equinox Payments • Scottsdale, AZ 11/2011 to 06/2015 Established as a startup, Equinox Payments is an OEM manufacturer of point- of-sale (POS) hardware and enterprise SaaS products. Led overall marketing and branding strategy with assigned budgets and targets.

• Brand Management

Established Equinox brand in payment space. Launched online presence to drive awareness and increase customer engagement. Developed branding guidelines, all sales collateral, print and digital ads, and sales enablement tools.

• Go-to-Market Strategy + Execution

Engineered and executed the go-to-market plan for all new Equinox product offerings, including the Apollo series of payment terminals.

• Event Management

Planned and executed large-scale sales events and Equinox’s participation in national and international industry trade shows.

Co-Founder and Principal

Ignite Financial • Phoenix, AZ 12/2008 to 11/2011

Established as a startup, Ignite Financial was a wholesaler of proprietary life insurance and annuity products to financial planning professionals nationwide. Product Marketing Manager

Annexus Group • Scottsdale, AZ 05/2005 to 11/2008

Principal member of this product development startup. I was involved in all phases GTM strategy, product and business development and ultimately helped create and market the BalancePlus® Annuity, the fastest-selling annuity product in history. With over $1 billion in sales in its first year, Annexus established itself as one of the fastest- growing companies in the financial services industry. Manager of Marketing and Communications

The Quantum Group • Scottsdale, AZ 09/2000 to 11/2008 The Quantum Group is a wholesaler of annuity and life insurance products to financial planning professionals throughout the United States. TOOLS

• Salesforce

• Marketo + Pardot

• Adobe CS

• Microsoft Office

• Microsoft Teams

• Microsoft OneNote

• Microsoft SharePoint

• JIRA

• Confluence

• SQL

• WordPress

• HTML + CSS

• Coffee

• Humor

EDUCATION

• George Mason University

Fairfax, VA • Bachelor of Arts

Political Science + Russian

Scholarship Athlete

2-Time Collegiate Champion

LICENSES

• FINRA Series 6 (Non-Active)

• FINRA Series 63 (Non-Active)

INTERESTS

• Lily’s Dad

• Shawn’s Husband

• Seamus the Wonder Dog

• Playing Guitar

• Jazz + Blues

• Concerts

• Stand-Up Comedy

• Travel

• Dallas Cowboys (Ugh.)

• More Cowbell

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