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Mobile: 009**-*********

E-Mail: ad34jo@r.postjobfree.com

MRWAN MUSTAFFA AHMED MUZAFFAR

Personal

Summary

A highly efficient, innovative, and methodical marketing manager operation manager in F&B with extensive experience of supporting sales departments by reviewing, developing, defining their overall marketing strategy. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Now looking forward to a making a significant contribution to the marketing department of a company that offers genuine opportunities for progression. Personal

Information

Nationality: Saudi

Resident of: Jeddah, Saudi Arabia

Birth date and place: 01/07/1977 - Jeddah

Marital Status: Married - 4 Kids

Professional

experience

2021 Regional Operation Manager

Jeddah, Saudi Arabia

Anoosh Trading Company. 18th Sep 2022 – 30 Jul 2023 The Retail Manager will oversee all of the daily Operations of the Store. They need to be passionate about delivering exceptional levels of customer service and driving sales and all KPI. They will manage the store’s employees, including hiring, performance evaluation, scheduling and assigning duties and responsibilities by training, coaching and developing the team. The Retail Op’s Manager will be responsible for motivated

& engaging staff and to ensure the staff represents and embraces Blenheim Values and understand Blenheim goals. They will also hold regular team meetings to communicate with the staff.

Duties:

• Manage rotas ensuring adequate cover for the shop floor for customer service opening & closing times, replenishment. Sending a month in advance to the team.

• Carry out annual performance reviews on each team member in order to manage and motivate individuals as well as providing clear direction and support

• Responsible for the induction and development of the team by providing on the job training and assessing progress, through written reviews and probations

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• Completing payroll activities, including sending new starter, employee changes and leaver information to HR accurately and on time.

• Train and develop the team to ensure they deliver outstanding customer Service.

• Reviewing the team performance providing immediate feedback (both positive and development) in order to recognize and praise excellent performance and to develop areas of need.

• To identify and proactively manage any poor performance issues using appropriate company policy.

• Completing and updating all retail targets and communicate to the team.

• To ensure all HR and H&S policies and procedures are adhered to.

• To comply with Data Protection and GDPR regulations relevant to the business and ensure correct practice is adhered to.

• Support the Head of Retail by ensuring a consistent and exceptional standard of customer service in all retail locations.

• Build a good supportive relationship with Head of Retail, the Buyer and the Management team.

• Communicate effectively both verbally and written.

• Deputize for the Head of Retail in their absence. Ensure the retail shop is always presented and merchandised to the highest standards whilst maintaining focus on the most profitable items and ensuring delivery of the retail KPIs

• Focus on increasing Sales, ATV and conversion to drive margin and profit and achieve targets.

• Communicate with the maintenance & IT department to fix any related issues in stores

• Make sure that all stores implement the VM

• To understand daily, weekly and monthly store targets, clearly identifying what this means in terms of sales, profitability, costs, staffing levels and ensuring this information is communicated effectively to the team

• Completing the morning briefs, a daily deployment planner which will enable you to focus the team to drive customer service and sales

• To ensure outstanding presentation and visual merchandising standards are maintained at all times. Ensure the shop is tidy, clean and full at the end of the day.

• Understanding the impact that visual merchandising and balance of price points has on the customer conversion, average spend and gross profit margin results

• Opening, closing and cashing up correctly, ensuring all paperwork for the day has been completed correctly, including targets for the next day and a comprehensive handover

• Ensure all staff are kept up to date on changes to products, offers and promotions.

• To reduce stock loss in store. Observes safety and security procedures. Reports any misuse or theft of stock Head of Retail.

• To comply with legislation requirements concerning the sale Cookies and baked foods product

2018 Field Marketing Manager – Western & South Area Jeddah, Saudi Arabia

Domino’s Pizza – Alamar Foods Com. 1st Feb 2018 – 3 Aug 2022 Developing field marketing plan annually / bi-annually, based on the factors on segmented marketing tactics like live events.

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Duties:

• Assisting in managing the logistics for all marketing materials to make sure that marketing materials reach all Domino's Pizza stores in the western & south areas.

• Ensuring that the marketing materials in all Domino's Pizza stores are related to the existing marketing campaign to be in line with TV, Outdoor and social media AD.

• writing the AD storyboard for social media influencers and al Hilal FC players.

• preparing presentation documents and other documents related to event campaigning,

• and consulting with the KSA Field Marketing Manager for getting approval on the same.

• Daily checking for the brand identity of Domino's Pizza stores as indoor stickers, car stickers. uniforms, Store signboards, and indoor menu screens by providing a daily report to the KSA Field Marketing Manager.

• Supervision the LSM activity around each store by distributing flyers around each store.

• Organizing Sponsoring events for brand promotion, coordinating with the KSA Field Marketing Manager for covering all aspects of event planning and management, providing active support in conducting marketing activities regarding the event, and assisting in event coordination, supervising, and other event-related activities.

• Ensuring that the marketing materials in all Domino's Pizza stores are related to the existing marketing campaign to be in line with TV, Outdoor and social media AD.

• Supervising the outdoor campaigns such as street screens and Street Mupi, ascertaining their locations and number, and whether they work or not.

• Actively participating in supervision, and coordination of Domino’s Pizza new store grand opening, making sure that the implementation of the grand opening project going smoothly, and resolving the problems by providing an appropriate solution.

2013 – Marketing & Sales Manager – Central Area

Riyadh, Saudi Arabia

(Banaja Holdings) Saudi Import Co. 2013 – 2017

Focused and result driven Food Products sales representative with a track record of exceeding given sales targets by a solid margin; profound ability to maintain an updated knowledge pool regarding various product features and specifications. A highly persuasive individual with proven communication and interpersonal skills Duties:

• Enhance the Brand Visibility, Brand Awareness and Brand Activation

• Lead, mentor and train the Food & Beverage Operations team to create, organize and facilitate F&B trainings for the division.

• Ensure Food & Beverage relevant brand standards are maintained to identify needs or gaps for implementation of solutions to positively impact productivity and performance.

• Assist with recruitment initiatives, individual development plans, performance reviews and on-boarding's.

• Manage annual F&B training budget with accurate record keeping.

• Create unforgettable experiences for our guests

• Developing vendor at local level for marketing activities & Vendor Management. 4

2011 – Marketing & Advertising Manager

Jeddah, Saudi Arabia

Applebee's Restaurants Central Area - Sedco Co 2011 - 2013 In a business-critical role making a substantial contribution to the future growth of the company. Responsible for all corporate marketing, researching, and planning campaigns, and results for a key strategic initiative. Duties:

• Developing a marketing team to implement strategy & delivering on objectives.

• Design, implement & facilitate an effective local & national marketing strategy.

• Carrying out effective research & intelligence into competitor products & other trends.

• Constantly improving business development activities.

• Overseeing and managing financial budgets.

• Manage daily activities with PR, press and marketing communications agencies.

• Develop partnerships & relationships with third parties to meet strategic objectives.

• Identifying key marketing opportunities.

• Making sure that campaigns run to deadline and on budget.

• Online campaigns, web site, use of digital/social media. Budget setting and control, including measurement and return on investment.

• Management of sponsorships for conferences and events.

• Exceptional project and time management skills.

• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.

• Setting the scope, implementation, management & review of marketing campaigns.

2004 – Marketing & Advertising Manager

Jeddah, Saudi Arabia

Pizza Hut Jeddah - Awni & Bashar Co. Ltd 2004 – 2010 In a business-critical role making a substantial contribution to the future growth of the company. Responsible for all corporate marketing, researching, and planning campaigns, including the delivery and results for a key strategic initiative. Duties:

• Developing a marketing team to implement strategy & delivering on objectives.

• Design, implement & facilitate an effective local & national marketing strategy.

• Carrying out effective research & intelligence into competitor products & other trends.

• Constantly improving business development activities.

• Overseeing and managing financial budgets.

• Manage daily activities with PR, press and marketing communications agencies.

• Develop partnerships & relationships with third parties to meet strategic objectives.

• Identifying key marketing opportunities.

• Making sure that campaigns run to deadline and on budget.

• Online campaigns, web site, use of digital/social media. Budget setting and control, including measurement and return on investment.

• Management of sponsorships for conferences and events.

• Exceptional project and time management skills.

• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.

• Setting the scope, implementation, management & review of marketing campaigns.

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2000 – Store Manager

Jeddah, Saudi Arabia

Macdonald’s Jeddah – Haaj Ali Reda Holding 2000 – 2003 Duties:

• Ensure top quality service provision via consistent supervision of team members.

• Oversee activities in the kitchen to ensure top quality foods are prepared.

• Schedule and train personnel for food service.

• Oversee complete cleanliness and tidiness of the outlet.

• Listen to clients in the event they have one complaint or the other regarding quality of. service delivery.

• Resolve quickly any complaint or issue related to food quality.

• Ensure there is adequate stock of supplies and also consistently maintain inventory.

• Manage cash registers professionally.

• Welcome customers and also provide them with the menu.

• Carry every member of staff along and get them adequately informed on important issues as and when due.

• Pack orders by the client and get such delivered as requested.

• Prepare foods specifically requested by clients.

• Make information available to customers regarding new items and up-sells. Education

( 1 )

2000, May: King Abdulaziz University

BSc degree in Business Management-Marketing

( 2 )

2006, June: Wall Street Academy

Diploma in English language

( 3 )

2017, June: Canada Global Center

Diploma in E - Marketing

( 4 )

2017, September: Google AdWords

Google AdWords license as google Partner

COURSES

BUSINESS MANAGEMENT COURSES

Jun 2010 : Casual Dining Restaurants Marketing course Dubai learning Center, UAE

Jan 2011 : Pizza Hut Delivery Marketing course

Dubai learning Center, UAE

Dec 2013 : Toward a better working environment

PROFESSIONALS-Institute for Professional Training

& Development, Jeddah.

Oct 2013 : Training course for work in the private sector Chamber of Commerce, Jeddah

Jan 2014 : Training course in KSA Customs Laws & Rules Banja Holdings, Jeddah

Jan 2014 : The way to be genius course

Electronic Saudi University, Riyadh

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COMPUTER COURSES

April - July 2002 : Using Pc Office Management (120 Hrs.) SAC in Jeddah.

Hobbies

• Training

• Football

• Fishing

• Internet research

• Reading

SKILLS

• Communication Skills, Reports, Analysis & Presentations, Mentoring & On-Job

• Training, Teamwork, English oral communications & writing.

• Adaptable and self-motivated to progress in real life, and so high to achiever within a multinational organization.

• Aesthetic sensibility

• Analyzing consumer survey data

• Collaborating with designers to create logos

• Completing analyses of competitors

• Composing concise promotional copy

• Composing marketing emails

• Constructing consumer surveys

• Creative

• Critical thinking

• Cutting costs

• Defining target audiences

• Demonstrating products

• Detail oriented

• Determining keywords for search engine optimization strategies

• Developing social media strategy

• Developing concepts for new products

• Devising press releases

• Devising rewards and loyalty programs

• Educating sales staff regarding brand viability

• Evaluating advertising proposals

• Evaluating the performance of agencies and contractors

• Evaluating product packaging options

• Facilitating meetings and discussions

• Facility with customer relations management software

• Financial analysis

• Influencing others

• Interviewing sales staff to gauge customer responses to brands

• Leadership

• Listening

• Managing budgets

• Microsoft Excel

• Monitoring industry trends

• Negotiating rates and terms

• Organizational

• Planning promotional events

• Planning distribution of products

• Problem Solving

• Processing criticism about campaigns

• Presenting to groups

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• Researching and selecting media outlets for advertising/promotion

• Resiliency

• Responding to threats to brands

• Results oriented

• Retail site selection

• Reviewing website models for promoting products/services

• Selecting and training brand ambassadors

• Setting prices to maximize profit and sales volume

• Soliciting feedback from customers

• Statistical

• Stress management

• SWOT analysis

• Time management

• Utilizing presentation software

• Writing reports

• Writing advertising copy

Languages

Arabic, English and Urdu

SYNOPSIS

I am characterized by innovation, persistence and analytical bent of mind. With the above attributes my academic record and my multi languages fluency in Arabic & English, I hope to be an asset for the organization which I join and scale great professional heights.

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