Sales & Marketing Leader, offering expertise in Brand Promotion, P&L Management, Channel Partner Management, Operations, Business Growth & Profitability, Revenue Generation and Team Management; targeting assignment with a company of high repute PROFILE SUMMARY

Key strategist & implementer with proficiency in setting strategic goals, providing consultancy, making effective decisions, and enabling smooth day-to-day business activities

Strong business acumen with skills in conceptualizing robust plans for market development in different segments for better market penetration as well as driving innovation

Growth Facilitator with impressive success in the business decision-making process through analysis, financial projections (planning, budgeting, and forecasting), and reporting; brought in scalable financial control in operations

Decisive and performance-driven professional with skills in establishing annual budgets for OPEX and CAPEX, reviewed actual performance against budget, and analyzed variance

Increased company profits by nearly by 32 percent in 18 months, through planning and streamlining company processes and customer satisfaction

Monitored various improvement projects for cost reduction, quality improvement, and safety; ensured compliance with statutory compliance and reported to the CEO/ Board

Possess an innate flair for accepting challenges with skills in formulating budgets, SOPs & policies, designing systems & processes

Drive annual planning and initiatives, manage business unit P&L, and achieve goals and objectives for revenue and profitability

Build relationships with internal & external stakeholders and resolves any issues associated with business unit activities CORE COMPETENCIES

Strategic Planning & Leadership Operations Management Process Excellence P&L Management Business Restructuring Workforce & People Management Product / Brand Management Relationship Management ATL / BTL Activities Profit Centre Operations Sales & Marketing Performance Management SOFT SKILLS

EDUCATION

1992 -1996:

BA English Literature

University of Madras

CAREER TIMELINE (MAJOR 5)

Change Agent

Thinker

Planner

Innovator

Communicator

Collaborator

VIJENDRAN ARTHUR

ad34fc@r.postjobfree.com

+ 91 – 755******* 735-***-****

Chennai/ Tamil Nadu

VirendranArthur-Head-

Sales&Marketing

Jan’11 –

Oct’15

Jan'16 –

May'17

Jul'17 –

Jun'21

Since

Oct’21

Dec’08 –

Jan’11

NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER

Led the international Sales & Marketing Department and received accolades on a global level in the USA, Singapore, and Malaysia

Acknowledged for creating record-breaking reactions to marketing campaigns and established rates; successfully implemented new product launches & relaunches

WORK EXPERIENCE

Since Oct’21: Hiyamee Pvt. Ltd., Chennai as General Manager- Operations Key Result Ares: Please confirm these additional points:

Spearheading a team of 130 members across Tamil Nadu and directly reporting to the Founder /CEO

Restructuring operations and introducing important measures to bring in productivity which include the establishment of new local offices, strategic partner alliances for business processes, and team re-organization

Impacting organization profitability through effective strategic management decisions, new business development

Formulating, developing, and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell- through

Leading, training & mentoring team members to ensure efficiency in process operations and meeting of targets

Rendering sustained services for high ROI, increasing retention level by achieving quality norms and resolving their issues to attain high customer satisfaction

Developing business management goals and objectives that tend to growth and prosperity

Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission

Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders

Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth Significant Accomplishments:

Steered efforts towards augmenting the existing revenue by 21% through enhanced operational initiatives

Directed the implementation of the risk management process; monitoring the process to ensure that it operates effectively in the best interests of the company's stakeholders

Increased employee utilization by over 9% across multiple departments, and secured up to a 18% satisfied fulfillment rate on all client services

Collaborated with the CEO in setting and driving organizational vision, operational strategy, and hiring needs

Translated strategy into actionable goals for performance and growth helping to implement organization-wide goal setting, performance management, and annual operating planning

Monitored company operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met

Jul’17 – Jun’21: Entrepreneur, Self Employed as Owner

Piloted the brand marketing, directed the additional store traffic and transaction values

Augmented the brand awareness through comprehensive ATL, BTL, cross-promotions, tactical digital initiatives, activations, and in- store support engagements on a city-by-city basis

Established the annual operating targets and the incremental store EBITDA was increased through marketing-aided foot traffic

Accomplished excellent brand marketing results based on incremental store traffic and increasing transaction values

Credited for amplifying brand recognition through city-wide comprehensive ATL, BTL, cross-promotions, tactical digital efforts, activations, and in-store support interactions

Managed the annual operating objectives and augmented the store EBITDA through marketing-aided incremental retail footfalls Jan'16 – May'17: Reddy’s Global Industries, Cameroon, West Africa as Marketing Head

Drove the sales & marketing, collections, main and secondary; drove month-over-month improvements in sales performance

Strategized the tactics after completing a market assessment, devised objectives, and business propositions

Conceptualized the new product ideas and trained the Sales Executives for meeting the company's objectives

Planned the marketing campaigns, including strategic planning, key performance indicator (KPI) targets, budget management, execution, and ROI tracking

Created & executed integrated marketing communication plans for brand consistency, maximized effectiveness, accomplished quantifiable targets, and implemented the customer relationship management strategy

Credited for establishing a holistic brand strategy (ATL) that incorporated all traditional modes of communication

Successfully integrated efficient multiple products releases in a variety of tastes, most notably rum

Merged the brand's basic positioning through interaction with government officials & monitoring of monthly purchases Jan'11 – Oct'15: Golden Vats Private Ltd., Tamil Nadu as Senior General Manager

Achieved brand positioning and established basic pricing/MRP to maximize contribution in conjunction with the company's directors

Coordinated with the company's directors, managed brand positioning, and managed basic pricing/MRP to maximize contribution

Administered & assigned the recruitment of sales personnel to various locations around Tamil Nadu & Pondicherry.

Credited for launching multiple new brands, including four premium brands that ranked in the top two spots in each price bracket

Led the price-fixing and negotiations with Tasmac officials for positioning the brands in the appropriate sector

Acknowledged by The Tamil Nadu Liquor Industry as a Market Leader in all sectors

Established & maintained close contacts with Tasmac Government Senior Officials Dec’08 – Jan’11: MGM Group of Companies (Southern Agrifurane Industries Ltd.), Tamil Nadu as General Manager Jul’02 – Aug’08: Empee Distilleries Limited, Chennai as General Manager – Tamil Nadu Mar’99 – Jul’02: NTS Group of Companies, Pondicherry as General Manager Sep’87 – Jan’99: McDowell & Co. Ltd. (UB Group), Pondicherry as Area Sales Executive May’85 – Aug’87: Balsara Hygiene Products Ltd., Chennai (Tamil Nadu) as Sales Representative PERSONAL DETAILS

Date of Birth: 4th October 1962

Languages Known: English & French

Address: Chennai, Tamil Nadu, India

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