MARK **** North La Cienega ARMENTANO Blvd. No. ***, Los Angeles, CA 90069

Phone: 323-***-**** Website: http://markarmentano.com PROFILE

Creative Director/Art Director/Designer with a demonstrated history of award-winning work in the music and entertainment fields, advertising agencies, and publishing industry. Skilled in Branding, Digital Strategy, Typography, Mac, Web Design, and Art Direction. Strong arts and design professional, where concept is key.

EXPERIENCE

Producer / Creative / Technical Director

The Rock N’ Talk Show (Apr 2019 - Present)

Greater Los Angeles Area

• Successfully manage all technical aspects of "The Rock N' Talk Show" podcast, including live streaming and ad mats, resulting in a smooth and professional production.

• Designed and published high-quality social marketing and advertising materials for "The Rock N' Talk Show," resulting in an increase in social media engagement and overall show awareness.

• Coordinated the rollout of show-relevant marketing materials, ensuring that they were delivered on time and in line with the show's branding and messaging.

• Successfully booked new artists and guests for "The Rock N' Talk Show," resulting in a diverse and exciting lineup of guests.

• Effectively managed advertising budgets and created ads tailored to the show's audience, resulting in a higher return on investment for advertising efforts.

• Uploaded and managed all live event streams and podcasts on relevant outlets, ensuring that the show was accessible to a wide audience and generating a steady stream of listens and views. Creative Art Director

Vida Divina Worldwide Inc. (Jan 2018 - Present)

Full-time / Remote Greater Los Angeles Area

Develop, design, and produce engaging graphics and promotional materials including infographics, presentations, brochures, reports, newsletters, interactive documents, event collateral, email and social media content, advertisements, and miscellaneous graphic deliverables.

• Developed and executed a comprehensive branding strategy that resulted in a 20% increase in brand recognition.

• Collaborate with the marketing team to develop and implement social media campaigns that led to a 30% increase in social media followers.

• Led brand management and design lead, resulting in the successful launch of 25+ new products and a 25% increase in sales revenue.

• Oversaw production of new website development which resulted in a 20% increase in website traffic

• Work directly with CMO on Branding, Marketing, Design, and Promotional initiatives

• Create company overviews, catalogs, and other business assets for distribution to a worldwide network

• Collaborate with marketing team to deliver social and other creative assets

• Coordinate with corporate team on live event production and management Owner / Operator

Mark Armentano Consulting (Jul 2016 - Present)

Greater Los Angeles Area

• Develop numerous marketing programs both on and offline

• Create logos, brochures, infographics, presentations, and advertisements

• Manage multiple projects or tasks at a given time while under pressure

• Recommend and consult with clients on the most appropriate graphic design for their brand

• Create design presentations and proposals for clients and account managers

• Create brand and print materials for several LA-based restaurants

• Past clients include Condé Nast, TBWA\CHIAT\DAY, Red Interactive, and more Creative Director / Marketing Manager

Total Life Changes (Oct 2010 - Jun 2016)

Full-time / Remote Detroit, MI

• Create and manage the Social Media, Advertising, Marketing & Design departments while working remotely from Los Angeles.

• Direct brand management, media relations, corporate positioning, product launches, advertising, sales collateral, and trade show marketing.

• Lead in the design, development, and implementation of the graphic, layout, and production communication materials

• Delegate tasks to other members of the design team and provide counsel on all aspects of the project.

• Create and Design all products and packaging

• Supervise the assessment of all graphic materials to ensure quality and accuracy of the design

• Oversee the efficient use of production project budgets ranging from $2,000 - $25,000 SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe Dreamweaver, Adobe Flash, Adobe After Effects, Apple Final Cut, Sketch, Microsoft Office, Adobe InDesign, Bootstrap, HTML/CSS, Pitch Decks, Stadium Advertising, WordPress, Digital Strategy, Technology Innovation, Brand & Identity Design, Print & Package Design, Concept & Creation, Art Direction, Editorial, Newsletter Campaigns, Social Media Strategy, Analytics & Reporting, Brand Consulting, Advertising, Creative Direction, Branding, Design, Social Media, Video, Commercials, Editing, Marketing, Brand Stories, Digital Video Production