Group Copy Supervisor/Consultant

Tom Mackie

ad33uh@r.postjobfree.com

Portfolio: http://thomasgmackie.wixsite.com/copy

Professional Profile

Experienced copy leader and scriptwriter with more than 25 years of success in developing breakthrough creative for the pharmaceutical, healthcare, high-tech, financial, travel, retail, and entertainment industries. Expertise in UX digital, print and all facets of professional and patient pharmaceutical marketing for global and U.S. markets – including drug launches. Therapies include: oncology, blood diseases, diabetes, cardiovascular, respiratory, vaccines, ADHD, bipolar, schizophrenia, arthritis, psoriasis, Crohn’s disease, UC, Parkinson’s disease, men’s and women’s health, epilepsy, animal health, rare diseases, managed markets, medical devices, and more. Extensive management experience leading creative teams in all media. Versatile, adaptable leader with expertise in Health Literacy. Clear, web savvy communicator experienced in SEO copy and expertise in Adobe Acrobat Pro. Consistently develops compelling creative solutions. Claim to fame: Developed Tagline, Claritin Clear. Claritin’s tagline for 25 years and counting.

Pharma/Healthcare Copy Consultant 5/17 – Present

Oncology and more

Ongoing contract with Havas HB4 Chelsea NY, 10-23 – Present ACD for Bylvay® (rare disease), ileal bile acid transporter (IBAT) inhibitor indicated for the treatment of cholestatic pruritus (internal itching due to liver disease).

• Patient Brochure

• Emails, Banner Ads

• Website Reskin

• Diagnostic Tools

• Managed Markets Materials

10-month contract with DDB Health NY, 1-23 – 10-23 Group Copy Supervisor for TASIGNA®, SCEMBLIX® and JAKAVI® Ph+ CML-CP leukemia drugs; and JAK inhibitor for myelofibrosis (MF), polycythemia vera (PV) and graft-versus-host disease (GvHD):

• Lead copy on reskinning and updating TASIGNA HCP Website

• Developed numerous campaign emails, banner ads, and social posts

• Wrote video scripts for website’s video library

• Created variable copy RTEs for sales force and for managed markets

• Developed script for unbranded MOA video

2

12-month contract with Havas Health NY, 1-22 – 12/22 Group Copy Supervisor developing creative, messaging and more for numerous HCP brands including:

• NOURIANZ®, Parkinson’s disease, emails, brochures, videos

• TEVA Digihaler® emails, hcp brochures, flashcards

• PROMACTA®, chronic immune thrombocytopenia (ITP) emails, CVA

• 2 dermatology launches, messaging

12-month contract with Saatchi & Saatchi Wellness, NY, 12/20 – 12/21

• Developed new creative, web updates and numerous emails, digital and print brochures for megabrand HUMIRA®

• Developed new creative, web updates and numerous emails, digital and print brochures for SKYRIZI® and RINVOQ®

• Wrote messaging for new oncology launch

6-month contract with WildType Health, NY, 6/20 – 12/20

• Group Copy Supervisor on megabrand KEYTRUDA® Non-small cell lung cancer (NSCLC)

• Developed content for HCP Web Site, Core Visual Aid, Journal Ads, numerous emails, MOAs, banner ads, compendiums and more

10-month contract with CDM NY/Princeton, 9/19 – 6/20 CDM New York

• Group Copy Supervisor on several brands including Chantix®, smoking cessation; Feraheme®, iron deficiency anemia; Sutent®, Renal cell carcinoma; and Copiktra®, Chronic Lymphocytic Leukemia (CLL) or Small Lymphocytic Lymphoma (SLL)

• Helped develop numerous materials for Copiktra, including interactive patient profiles, dual indication leave-behind, ASH expo materials, and web

• Developed multiple marketing materials for Feraheme, including web updates, competitor compare brochure, 60-page branded resource guide, expo materials, and more

CDM Princeton

• Group Copy Supervisor on launch of XCOPRI® epilepsy drug for partial-onset seizures

• Developed XCOPRI® Welcome Kit (including patient, caregiver and titration brochures, first aid flashcard, housing unit and more)

• Helped create XCOPRI® Web Site

• Created HTML banner ads, 2 email campaigns (12 emails), brand style guide

• Developed OPDP patient brochure for physician’s office and more 10-month contract with Saatchi & Saatchi Wellness, NY, 10/18 – 8/19

• Helped launch Somatuline® Depot redesigned syringe for patients with gastrointestinal and pancreatic neuroendocrine tumors (GEP NETs) and carcinoid syndrome

• Updated Somatuline HCP and DTC web sites; copy for managed markets 3

• Created interactive iPad presentation for the launch

• Developed numerous emails, brochures, and updates for the launch 6-month contract with Fingerpaint Marketing, PA, 5/18 – 10/19

• Developed core claims document for Brixadi®, new buprenorphine injectable for opioid use disorder (heroin, prescription drugs and other opioids)

• Core Visual Aid (CVA) for Brixadi

• Content for Brixadi HCP Web Site

• Developed Brixadi HCP emails, banner ads, twitter and other social media 12-month contract with Wedgewood Healthcare, NJ, 5/17 - 5/18

• Rebranding Increlex®, an insulin-like growth factor-1 (IGF-1) used to treat growth failure in children

• Developed HCP materials for Norditropin®, growth hormone

• Launching a new indication for Bydureon® type 2 diabetes Group Copy Supervisor, Guidemark Health 12/15 – 5/17

• Managed 2 Copywriters and supervised copy on 6 brands

• Helped developed HCP and Patient websites for Flucelvax Quadrivalent®, new-age flu vaccine. Flucelvax.com

• Created 5 branded videos to educate HCPs on the benefits of new Flucelvax Quadrivalent®

• Developed content for Vaxchora.com – a breakthrough cholera vaccine only one of its kind available in US

• Created TV commercial for Fluad®, flu vaccine for people 65+

• Developed banner ads, emails, brand canvases, online game, and all things digital for Simparica, flea & tick chewables for dogs Copy Manager, Global Creative Network 1, 2009 – 12, 2015 Merck (Legacy Schering-Plough)

• Managed freelance writers, and oversaw referencing/annotations for U.S. and Global materials

• Managed copy content from U.S. and Global agencies to ensure brand consistency and accuracy

• Women's Health, Fertility and Immunology

• Nasonex® franchise for both U.S. and Global markets

• Proventil®, Foradil®, NuvaRing®, Implanon®, and Cerazette®; plus provided creative support for Temodar®, PegIntron®, Remicade®, Simponi®, Levitra®, Follistim®, Vytorin®, and Clarinex®

• Developed brand messaging for Proventil® and Foradil®

• Developed comprehensive Nasonex® vis aids for U.S. and Global markets based on months of qualitative market research, along with numerous other marketing materialsCreated a successful web campaign to revitalize Vytorin® and Zetia® sales force efforts

• Created winning “arrow” concept for Orgalutran/Ganirelex brand, in addition to numerous Puregon/Follistim concepts for market research

• Created winning “Lichtenstein” concept for highly visible, companywide 4

online social media compliance campaign

• Developed breakthrough messaging for Foradil® to help reposition the product with COPD and comorbidity focus

• Created numerous marketing materials for Proventil® HFA, including vis aid, sales objection handler messaging, and POP patient coupons

• Developed branded brochure and tear pad for Cerazatte® global market

• Wrote articles for Corporate Communications posted on company website Copy Supervisor, Javelin Direct/Omnicom, NY 3/07 – 1/9

• Managed a team of 7 creative for Merck – developing 2 unbranded DTCWebsites, DM, and collateral including all referencing and annotations for multi-million-dollar Cholesterol launch. Developed innovative web site: www.starhealthcare.com Other clients: AT&T; MXenergy; Levitra; and many successful pitches

Creative Director, MHI Communications, Wash., DC. 9/99 – 6/2007

• Managed a staff of 8 creative. Developed Web, print, DM, and collateral for consumer, B2B, and government. Clients included: Microsoft; Compaq/HP; Cysive; Cisco; Savvis; CareerBuilder; American Express; Experion; Time Warner Cable B2B Broadband; DirecTV; AirTouch & Verizon; CitiBank Creative Supervisor, RTCdirect, Washington, DC 8/95 – 9/99

• Wrote and supervised creative teams for DM, print, DRTV, Web for DC’s largest DR agency. Lead creative on national DTC Claritin account. Also managed creative for Glucophage diabetes; Janssen Pharmaceutical; FedEx; and US West. Developed winning national DRTV commercial. Won Caples, and Blue Star awards; Claritin named DMA’s MegaBrand of the ’90s Top 10. Came up with tagline, Claritin Clear, still used today! Other copy jobs include Rapp Collins, Dallas, TX; DiMark, Philadelphia; MBNA America, Newark, Del.

Related Experience

• Global, U.S. Expertise Referencing/Annotating Marketing Materials

• SEO Web Copy Expertise

• Award-winning Scriptwriter

Education

BA English/Journalism, University of Delaware

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