EDUCATION

REFERENCES

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CERTIFICATES

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

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585-***-****

kathryn-mlodzienski

Marketing, Bachelor of Science

Penn State Behrend

2017-2020

Kathryn

M l o d z i e n s k i

M a r k e t i n g S p e c i a l i s t

2014 - 2017

2020 - 2021

2021 - Present

Other

Software

Social Media

Social Media & Content Marketing Consultant

Metalicious, Silver Sculptor, & Effie's Paper Remote Marketing Partnership Specialist

EMA Design Automation/Ultra Librarian l Rochester, NY Student Lead of Marketing & Communications

FIRST Robotics Team 1511 Rolling Thunder l Penfield High School 978-***-****

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914-***-****

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Pinterest followers increased by 65%

IG followers increased by 20%

IG reach increased by 1,300%

#1 spot for keyword "how to use healing crystals for anxiety" Develop and execute social media strategy

Curate interesting and entertaining social media posts for Facebook, Instagram, and Pinterest

Leverage keyword data and link-building strategies to improve SEO Conduct audits to gauge the competitive landscape and determine the most effective social and content strategy

Created business plan for recruitment, developing leadership skills, and increasing community engagement

Collaborated with multiple team segments (students, mentors, parents) via email to ensure consistent communication throughout different seasons Responsible for creation of marketing and promotional materials for events including: flyers, brochures, pamphlets, etc.

Created and edited various forms of content including blogs, newsletters, and press releases to build awareness of team events and achievements Presented competitive speeches and performed Q&A on team accomplishments to panels of judges at the regional and national level CTR increased by 75%

Increased post impressions by 181%

Followers increased by 90%

Plan and execute full-funnel marketing campaigns for clients Manage marketing calendar for on-site advertisements and newsletters for approximately 10 enterprise-level clients

Craft and distribute client-sponsored newsletters

Collaborate and assist sales team with client calls and emails Research and write press releases and sponsored blog content Create and execute social media content and strategy Track and analyze KPIs and present results of sponsored campaigns to clients Work with sales and the executive teams to write and update client-facing marketing materials and documentation

Ensure content of client-facing collateral is consistent and compatible with sales and marketing goals

Sheryl Lomasney

Kaelin Allmendinger

Phone:

Email :

Phone:

Email :

Account Manager,

Ultra Librarian

Product Marketing Manager,

Constant Contact

Inbound Marketing, HubSpot

Social Media Strategy, HubSpot

Google Analytics for Beginners

Advanced Google Analytics

SEO Training Course, Hubspot

Microsoft Office Suite (Word, Excel, Publisher and PowerPoint) Facebook, LinkedIn, Twitter, Pinterest, Hootsuite, Planoly, Buffer, Tailwind Google Analytics, Google Search Console, Canva, Wordpress, internet and cross-platform browsers, Wrike, SugarMarket, Slack, Zoom, Microsoft Teams, Google Meet

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