MARA MADDOX

(H) 404-***-**** ad33os@r.postjobfree.com Atlanta, GA

SUMMARY

Public Relations and Marketing Communications professional with 10+ years' experience growing corporate and brand awareness. Demonstrated leadership among executive team while maximizing sales-driving skills. Resourceful leader in business development, traditional and social media, public relations, relationship management, corporate communications and branding campaigns.

SKILLS

New business development

Public relations strategy and media sourcing

Brand strategy and activation

Market segmentation/customer personas

Training and mentoring

Campaign management

Proficient in computer applications

Consultative and relationship selling

Digital marketing

Media relations

EXPERIENCE

Public Relations Manager, Sage, June 2022- present

Secure US media opportunities for leading software technology company with global communications team and agency, increasing viewership by 15% from previous year.

Collaborate with internal communications team to boost colleague engagement on multiple channels for staff and leadership by 25%.

Drive company key business pillars to ensure executive thought leadership, tech and innovation messages are highlighted while managing external agency scope of work and metrics for national campaigns.

Manage multiple campaigns with cross-department alignment to achieve company goals and enhance public brand image to buyers.

Public Relations Manager, Arnall Golden Gregory LLP, February 2019-October 2021

Launched new branding for company website including creating newsletter, social media publishing and guiding external agency on brand initiatives.

Lead writing and submissions for all external communications for law firm and represent the brand to leading national and regional publications.

Develop and manage internal communications for corporate staff and intranet.

Secured media placements in major press including Bloomberg, Forbes, Wall St. Journal, MSNBC, Business Journal and industry publications, increasing viewership as sole practitioner. Marketing Manager, Creative Circus, January 2015-January 2019 Atlanta, GA

Responsible for marketing of nation's top portfolio school to universities and industry partners.

Spearheaded marketing efforts to grow admissions by 25% to creative programs.

Managed all messaging including content generation for company website, blogs, social media and external communications.

Crafted online content for all programs that represent leading trends and advancements including valuable podcast program generating $50k revenue. Public Relations Manager, Bloomingdale's, January 2004-December 2014 Atlanta, GA

Led and directed all outreach and marketing for upscale branding to customer base supporting Bloomingdale's corporate direction.

Developed strategic partnerships resulting in 25% increase in budgets through the support of sales driving events.

Extended marketing budgets by 25% through strategic partnerships and negotiations.

Implemented sales strategies to managers resulting in achieving $40 mil sales plan in 2012, $45 mil in 2013, $50 mil in 2014.

Increased ad revenue by 50% by implementing advertising plan with top regional publication.

Named "Store of the Year" with celebrated sales, service, loyalty efforts.

Secured added value achieving increase of 105% of plan with focus on Philanthropy, Integrated Marketing, and Marketing Calendar.

Achieved department initiative in challenging quarter with 46% increase to sales plan. Only department in region to achieve.

EDUCATION AND TRAINING

B.A, Public Relations & Marketing, University of Georgia ASSOCIATIONS

International Association of Business Communicators

PRSA Member

AdPR Board of Advisors, Grady Journalism School, University of Georgia

AMA Board Member and Communications Chair, 2015-2018