Fernando Rubio

469-***-**** ad33nd@r.postjobfree.com

Strategic Marketing Executive

Creative Development Data-Driven Insight Marketing Initiatives

Driven, results-oriented executive with expertise providing strategic leadership in all facets of marketing and creative development for high-profile corporations. Skilled in collaborating with all members of an organization to achieve business and financial goals. Highly motivated self-starter with solid communication, interpersonal and leadership skills. Strong ability to project lead or serve as contributing team member with proven success managing relationships across multiple departments. 100% bilingual in English and Spanish.

Content Marketing

Brand Positioning

Strategic Planning & Analysis

Target Marketing

Microsoft Excel & Power Point,Word

Adobe Workfront, Indesi

Customer-Centric Campaigns

Digital Marketing

Account Management

Multi-Cultural Campaigns

Content writing/creation & editing

Copywriting/editing graphic Design

Data-Driven Marketing

Creative Advertising

Budget Management

Consumer Data Analysis

Adobe Photoshop

Campaign Management

Career Highlights

Successfully repositioned the science and professional organization for the American Heart Association.

Expanded Alcon Pharmaceuticals OEM surgical machinery and contact lenses manufacturing worldwide footprint and leveraged position across all markets by creating and implementing a manufacturing marketing global strategy.

Led local and global marketing efforts for Children’s Health, Rent-A-Center, Direct Auto, Wrangler, Dairy Queen, Pollo Campero, and the American Heart Association as Senior Managing Partner with Co-Jones Digital Creative Marketing Communications.

Expanded sales and marketing efforts into Puerto Rico, Mexico, Columbia, and Peru and facilitated continued growth by providing thorough analysis of consumer insights for Rent-A-Center.

Directed creative development for Dairy Queen’s advertising throughout North America.

Served as pro bono consultant to the American Heart Association.

Generated growth and increased exposure for Cargill’s first consumer-branded product line by developing nationally-recognized creative campaigns featured in magazines such as Fast Company as Executive Creative Director with Cinco Media Communications. Served clients including Cargill, Cricket Communications, John Peter Smith Hospital, Texas Beef Council, Blue Casa Communications, and Big Thought.

Spearheaded 78% increase in website traffic and 60% increase in applications by developing and producing cohesive TV and radio campaigns for JPS Hospital’s insurance program.

Optimized business performance for Blue Casa Communications by leading brand prepositioning and campaign development efforts.

Created award-winning campaigns for JCPenney, AT&T, Hyundai, Pfizer, 7-Eleven, Southwest Airlines, Gamesa, Nationwide Insurance, Western Union, Frito-Lay, Pepsi, and Budweiser as Creative Director with Dieste.

Developed and launched Pfizer national campaign targeting throughout the U.S., created first national Hispanic-focused campaign for Nationwide, and won internationally-recognized awards for innovative accomplishments in Hispanic advertising.

Led creative and promotional concepting, development, and production for clients including Nike, Budweiser, Nissan, BankOne, Alltel, and the Dallas Mavericks as Associate Creative Director with Ornelas & Associates.

Directed client initiatives for all Nestle brands including Crunch, Nesquik, Kerns and other brands included in Foreign Trade Division as Account Director and Copywriter with Siboney USA.

Managing multiple campaigns, planning and execution

Professional Experience

INDEPENDENT MARKETING CONSULTING

Self Employed (August 2023 – Present)

Advising, supporting and executing marketing strategy for various clients including AT&T FisrtNet, American Heart Association, Four Corners Brewery & Visability

AMERICAN HEART ASSOCIATION

Vice President of Science Marketing (June 2021-August 2023)

Leading and executing marketing strategies for the Office of Science Operations and its organizations:

-Scientific Publications -Research -Professional Membership -Meetings and Conferences -Life Long Learning

Business and marketing planning (KPI’s and ROI)

Marketing data & Analytics

Brand Positioning

Advertising and Media Strategies and implementations

Digital Marketing

Marketing technology

Agency partners management

INDEPENDENT MARKETING CONSULTANT

Self Employed (June 2020-June 2021)

Crafting Marketing & digital marketing transformation path and overall marketing strategy for various clients including Alcon, Domino’s Pizza, Wrangler Jeans, Capital One, Dairy Queen, Rent-A-Center and others.

SAAS, Marketing Cloud, CRM-personalization

CMS/ automation

SEO/SEM/PPC

WIX, Go Daddy, Square

Data & Analytics

AMAX INSURANCE, Dallas, TX

Sr. Director of Marketing Consulting (March 2018-June 2020)

Leading a total rebranding, remarketing & Digital transformation initiative for 3 different companies: Preferred Insurance, Alpa Insurance and A-Max Insurance. Develop a sounded strategy to move the company into a Digital Transformation including the creation of an on-line transaction strategy for e-Commerce, CRM and CMS for all digital assets

Manage daily marketing responsibilities and a team of 7 people

Creation of a Lead Generation Strategy and ROI

Direct integrated program plans and develop innovative strategies for AR, VR, and Voice.

Spearhead go-to-market strategies; plan and execute product launches, deliver differentiated messaging, and oversee product positioning.

REFOCUS GROUP, Dallas, TX

Sr. Director of Marketing (2018-2019)

Leverage brand position and facilitate sales efforts by creating effective marketing initiatives. Provide consumer insight by developing and analyzing market research studies, market intelligence, and data analytics tools. Create innovative programs to translate corporate strategies into short and long-term actionable plans that build market share and promote financial sustainability. Qualify, evaluate, and manage external marketing partners and agency management.

Craft and direct sound consumer and customer marketing strategies for VisAbility micro insert launch.

Increase company exposure by developing and implementing digital and social media strategies.

Direct integrated program plans and develop innovative strategies for AR, VR, and Voice.

Spearhead go-to-market strategies; plan and execute product launches, deliver differentiated messaging, and oversee product positioning.

ALCON PHARMACEUTICALS, Fort Worth, TX

Global Head Digital Strategy and Innovation (2016-2018)

Developed and executed digital marketing efforts for business growth to generate increases in sales and profits for Alcon Vision Care and Surgical franchises. Led creation and refinement of digital and social media strategy. Collaborated with internal and external teams to ensure successful implementation of marketing initiatives.

Developed and deployed digital tools kits and strategies based on data, analytics, and through research and understanding of local market needs.

Designed and enabled consumer and professional CRM and sales force mobile apps.

Increased awareness and communication by ensuring service and deliverable consistency; improved processes, communication strategies, and internal and external branding.

Established best practices and execution standards that remained in line with overall organizational objectives.

CO-JONES DIGITAL CREATIVE MARKETING COMMUNICATIONS, Dallas, TX

Senior Managing Partner (2009-2016)

Directed marketing efforts for leading creative agency focused on redefining quality creative within traditional, digital, and non-traditional advertising throughout the U.S. and Latin Amercia. Provided marketing communications support for multi-cultural audiences. Executed partner marketing, strategic assessment, planning and creative implementation for high-profile clients.

Led creative strategies, messaging concepts, and oversaw production of integrated television, print, OOH, digital, and social media campaigns; delivered strategic assessment, planning and creative implementation.

Provided multicultural intelligence and data driven insights; employed a consultative approach, creating deliverables that targeted client’s most critical business challenges.

CINCO MEDIA COMMUNICATIONS, INC., Dallas, TX

Executive Creative Director (2007-2009)

Generated successful client growth by developing innovative strategies and campaigns for full-service boutique agency focused on the U.S. Hispanic market. Developed, produced, and executed integrated Hispanic marketing campaigns including television, radio, OOH, print, and POS.

Led and mentored creative team to ensure maximum creative productivity and retention of most qualified talent.

Managed and maintained creative department budget and P&L.

Education

Bachelor in Communications with Major in Advertising – Universidad Iberoamericana, Mexico City, MX

Master of Business Administration – Michigan State University Eli Broad College of Business

Honors & Awards

Silver Cannes Lyon for Pepsi Goal

Gold Cannes Lyon for Rexona

Clio Award for Nissan Frontier

Silver David Ogilvy Award for Pfizer Lipitor

New York Festival Silver for Frito-Lay print

New York Festival Silver for Hyundai Sonata

FIAP Silver for Dallas Mavericks radio

ADDY Gold Awards for Hyundai Accent and Hyundai Elantra

FIAP Short List for Hyundai Sonata

Cannes Short List for Budweiser

Gold David Ogilvy Award for Pfizer health program “Sana la Rana”

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