MELANIE WISE

Austin/Round Rock TX 512-***-**** ad33m7@r.postjobfree.com

mwiseone.wordpress.com www.linkedin.com/in/melaniew @mwise1

REVENUE & GROWTH MARKETING

Highly motivated and results-oriented Growth Marketing professional with a proven track record of planning and executing successful marketing campaigns which increased revenue. Expert at building marketing strategies and analytics, optimizing marketing funnels, and implementing data-driven tactics. Strengths in aligning marketing efforts with sales objectives to generate measurable growth and enhance overall business performance. Thrives in a fast-paced, high-tech, B2B environment that values communication, leadership, collaboration, a creative problem-solver, and self-starter.

AREAS OF EXPERTISE

Campaign Planning & Implementation Revenue Marketing Global & Regional Marketing ROI Data Analysis Omni-Channel Marketing Go-to-Market (GTM) Demand Generation Inbound & Outbound Marketing Account-based Marketing (ABM) Digital Marketing Branding A/B testing Sales Pipeline Reporting KPI’s / MQL / SQL Lead Conversion Buyer Journey Partner & Channel Marketing Vertical Segmentation Social Media WordPress / Adobe Experience Manager – AEM / JIRA / Asana / CSS / CMS / Canva Tools Retention / Acquisition / Development SEO/SEM/PPC & Google Ads Management Cross-Sell/Upsell Marketo / HubSpot / Salesforce Agency / Vendor / Channel Relations Localization Project Management Budget Allocation

PROFESSIONAL EXPERIENCE

Keysight Technologies (Remote) June 2022 – 2023

Go-to-Market (GTM) Demand Generation Manager

Building & executing enterprise go-to-market programs, brand awareness, enabling channel & tech partner programs, & supporting product launches for a B2B network visibility cybersecurity company to connect & secure their networks.

Planned, built, and executed the social media strategy for LinkedIn and Twitter to increase engagement. Increasing organic LinkedIn metrics that far surpass industry standards. This includes impressions, reactions, reposts to 3.93%, CTR to 5.06%, and engagement rate of 5.28%. Landing pages included social, LinkedIn

Created content for ten step email nurture top-of-funnel (TOF) streams with general visibility, hybrid, cloud, and zero trust for enterprise, and vertical marketing themes including healthcare, finance, industrial, government. Results included 5,000 emails opened, 13% - 36% open rate with 5.8% click through rate, which resulted in acquisition SQLs.

Guiding sales, engineers & executives for engagement of LinkedIn boosting engagement rate by 450% – 1,288%.

Wrote, produced and published monthly customer newsletters. Average open rate of 10.63% and Click-through rate (CTR) of 6.3%.

Analyzed assets for re-branding and messaging for (over six hundred) documents and web pages including product shots, graphics, and text from Ixia to Keysight.

Building relationships w/ Tech partners: Vectra, Trellix, Extrahop, Nozomi, Palo Alto & Channels: Arrow, Synnek.

Plan & execute content calendars for documents, case studies, social media, emails, events, blogs, and newsletters.

Reported Adobe Analytics for new product launch web pages and blogs. This includes web page views, web page visits and unique visitors. Increased engagement average by 28%.

Instructure (Remote) 2021 – May 2022

Sr. Marketing Demand Generation Manager

Planned & executed marketing K-12 demand programs for B2B, SaaS, and Education Analytics and Assessment company.

Planned quarterly media for six different education publications multi-channel digital marketing including banner ads, content syndication, vendor email marketing, newsletters, and webinars. Creating offerings and paid media buying campaigns including LinkedIn, Twitter, Facebook, and Google.

Created email Assessment program for a new product release with 42.6% open 18% click through rate.

Prepared and marketed an analytics webinar that generated over 950 leads with 25% high SQL engagement.

Collaborated with creative teams on design and production of banner ads, collateral, email marketing, website request forms, and social media assets. Worked with marketing ops for A/B testing for email, ads, and landing pages.

Produced content and messaging for campaigns including eBooks, white papers, case studies, and webinars.

Reported weekly results with sales primarily with Salesforce CRM and Marketo Marketing Operations.

NXP (Contract), Austin, Texas 2018 - 2019

Sr. Marketing & Product Launch Manager

Directed IoT Solutions marketing and product launches for a B2B leading global secure connectivity company.

Drove product announcement for the world’s first cloud voice assistant implementation on an MCU (Microcontroller) which enables developers to add Amazon’s Alexa voice assistant capabilities quickly and easily to their products. Included a press release, analyst engagement, documents, web pages, social media, block diagrams, and blogs.

Developed and managed launch checklists including product planning, pricing, web, marketing communication, technical documentation, collateral, field and sales enablement, distributor training, and additional promotion.

Managed marketing launches for MCU-based solutions for Alexa voice service, local voice control & face recognition.

Worked with iDevices and Amazon partners for co-marketing of Amazon’s Alexa Voice Service (AVS) Solution.

Full market launch for wireless power products & outreach to various distributors such as Avnet, Mouser, & Arrow.

MW Marketing Consulting LLC. and other projects (Remote) 2016 – 2020

Principal

Served as Consultant that offered a range of growth marketing services, which drive revenue for technology and distributing companies.

Increased organic social media engagement rates and new followers by 23% by defining positioning, sales enablement, outreach for a partner webinar, and preparing a hands-on workshop.

Created content, offers, and metrics reporting on email marketing campaigns for a wholesale distributing company. Sample email campaign with 35.2% open rate, and 34.7% click through rate. Also producing paid media advertising.

Driving marketing planning, sales enablement, battle cards, collateral development, education industry research, list purchasing, digital advertising, and web content creation for physical security and AI Company.

Directed global marketing programs for customers and prospects, which exceeded pipeline goals. Campaigns included five global languages for localization (NA, EMEA, LATAM, APAC), email creation, marketing automation, online advertising, field events, project management, and $3M budget allocation for a NGFW network cybersecurity company.

Created paid media campaigns including banner ads, retargeting, & social media ads, which served 156,960,484 impressions, generating 128,257 site visits, 832 form completes & 3% click through rates for NGFW Company.

RSA (Remote) 2016 - 2017

Sr. Marketing Campaign Manager

Directed growth marketing campaign planning and execution for a threat detection and response security SaaS company.

Provided marketing, social media, metrics, and lead reporting for the largest information security event, Black Hat. Produced Over 2,000 event leads. Over 1600 social media post engagements. Over 700k social impressions.

Planned Account-based Marketing (ABM) campaigns to 500 assigned accounts and created personalized campaigns including printed marketing, videos, events, trifolds, security goggles and generating an average of 36% open rate.

Drove multi-channel demand generation programs, persona development, product launches, campaign planning & management, ABM, landing pages, webinars, videos, international translation, and paid media including Facebook, LinkedIn, Twitter, Google Ads, content syndication, native ads. Programs included A/B testing and experimentation.

Designed a cyber security email lead nurture campaign with 9.63% open rate, and 8.56% click through rate.

Talent Objects, (Company Closed), Austin, Texas 2014 - 2015

Sr. Marketing Demand Generation Manager

Planned marketing demand generation programs for B2B talent acquisition and management SaaS company.

Created, executed, and wrote content, using Pardot marketing automation, to measure results of email marketing campaigns to a database of over 40,000 prospects. Sample digital outbound email campaign included 98.6% delivery rate, 23% downloads of the eBook offer.

Aligned with Salesforce One for social, mobile, cloud-based platforms to transform sales, services, & marketing apps.

Planned, marketed, attended, and live social media, & led follow-up campaigns to Dreamforce, the largest Salesforce event with over 160,000 attendees. Added over 1,000 sales qualified leads (SQLs) to build the sales pipeline.

Prepared and directed social media content for industry awareness, marketing campaigns and live events.

Created product positioning and battle cards for sales enablement, training, and prospecting.

Actian Big Data & Analytics (Actian Acquired Pervasive Software), Austin, Texas 2013

Sr. Marketing Manager

Drove revenue growth demand generation programs and digital media for a data processing and analysis SaaS company.

Planned and executed big data and analytics multi-touch marketing automation programs using various marketing automation and CRM tools including Marketo and Salesforce (SFDC). Also prepared target market segmentation.

Helped achieve a 24% lead conversion rate with social media campaigns through copy writing, landing page design, and lead form testing with target market segmentation. Included paid media advertising such as LinkedIn & Google.

Marketed, executed, and reported successful results on “Why your Existing Database Will Fail” webinar.

Analyzed website visitor reporting, SEO/SEM/PPC, web content management, advertising, and paid social media.

EDUCATION

Bachelor of Science (B.S.) in Communication, Advertising

The University of Texas at Austin, TX

PROFESSIONAL ASSOCIATIONS/LEADERSHIP

Capital Area Water Ski Club – EVP of Marketing & Membership

Austin ProductCamp – Marketing/Social Media Chair Volunteer

Austin Association for Women in Technology – Marketing/Social Media Board Member

American Marketing Association – SIG (Special Interest Groups) Technology, Programs Board Member

GLOBAL TRAVEL/VOLUNTEERING

Sabbatical in Asia

Senda Verde Volunteer / Fights Against Illegal Trafficking, Saves & Shelters Wild Animals, & Rewilds Ecosystems

Modisa Wildlife Project / Advocates for Wildlife and their Habitats

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