JILL PAULSON

EXECUTIVE DIRECTOR/REGIONAL SALES/VP OF PR

Mobile: 702-***-****

San Diego, CA 91911

ad336m@r.postjobfree.com

https://www.linkedin.com/in/jill-paulson/

PROFILE

I was chosen for Trademark Women of Distinction representing the State of California in 2018 to be an inspirational leader for Los Angeles & Orange Counties. I am a founding member of the Hospice & Palliative Care National Marketing Alliance. Currently sit on The Council of Advisors for SCHA™ Steering Committee. I was a recipient of the 2018 & 2019 National Senior Care Hero Awards for Outstanding Senior Care Professional in Southern California. I currently sit on multiple Leadership Forums for Hospice Innovation. Previously sat as a Board Director for many Chambers in Las Vegas and continued to break ground in Southern California. I have over 31 years in the Healthcare Industry with 17 years in management.

Trained with Barbara Karnes RN and Dr. BJ Miller

SKILLS

Operations Management

Overseeing and Streamlining Daily Operations

Revenue & Profit Focused

Competitive Sales & Marketing

Administration, Programs and Strategic Planning

Marketing and Community Outreach

Relationship Management

Strategic Alliance Development

Improving Staff Performance

Contracting and Credentialing

Leadership Skills:

Work collaboratively with Impactful leadership to build out multiple Practice teams including Principals, Associates, or Administrators as the practice grows year over year and as warranted by the business.

Ensure proper training and development of the Practice teams to support high-quality client service.

COMPUTER KNOWLEDGE

Access

Allscripts

Homecare Homebase

Health Pivot

Healthwyse

Sales Force

Reptrax

Playmaker

Word/Excell

EDUCATION

Ashford University

2012 – 2015

Delta Alpha Pi International Honor Society

GPA: 3.7

Bachelor of Arts/Health Marketing and Communication in the College of Health, Human Services, and Science with a minor in Healthcare Administration.

WORK EXPERIENCE

Palomar Health/Palliative and Hospice

Regional Director of Growth & Development

May 2023 – Feb 2024

Lead Sales & Marketing including Branding, Sales, Corporate Marketing, New Product Launch, Press Relations, Digital Marketing, International & Domestic Business Facilitators, Media and Corporate communication. Work with CEO to establish both short-term and long-term strategy, revenue forecast and budgets. Create an outreach plan for current and future clients and coordinate its implementation across sales channels, client management, marketing and communications. Develop growth strategies in consultation with the management and team members. Create accountability within the company by developing client and employee metrics and executing promotions with these metrics. Identify, prospect and close relationships with key target clients. Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth. Monitor the strategies and processes across the revenue cycle from customer acquisition to engagement to success. Fill management gaps by identifying, building and training individuals and teams in Sales and Account Management. Collaboration with HR to execute, develop and implement robust sales management processes - pipeline, account planning, and proposals. Plan and add channel/partner/referral sales partners. Leverage customer research (quantity and quality) to provide strategic leadership for brand architecture and positioning. Competent in collecting market information to fine tune Marketing strategies. Monitor competition (acquisitions, pricing changes and new products and features). Build a high-performance work culture within the team and with other departments.

South County Hospice

Executive Director/Director of Community Engagement/Administrator

September 2021 – May 2023

Oversee the progressive responsibility in the application of process improvement principles, implementation of quality improvement methodologies, project management, and team facilitation. Train and collaborate with cross functioning teams and building relationships with clinical and non-clinical personnel. Develop key messages to communicate and ensure national policies, programs and guidelines are followed by team and manage escalations/exceptions, as needed. Maintain awareness of internal processes and practices that have significant impact on various programs. Proficient in verbal and written communication to facilitate and bring teams to consensus. Experience collaborating with physicians. Working on the company’s executive team to grow the business through marketing and outreach. I research information about our customers and competitors to project future growth and identify possible sales opportunities. I am responsible for guiding the business’s overall marketing strategy and cultivating its public image to gain market share and inspire confidence in customers. I lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. I work with the CEO to analyze revenue sources and predict how our business could help generate the highest possible return on investments. I am responsible for overseeing the company’s overall operations and sales strategy. Duties include developing the structure of the business’s marketing department, approving marketing campaign ideas and coordinating marketing efforts with the company’s financial and branding goals and negotiating physician and facility contracts. In addition, overseeing budgets, operational reports, training, orientation, AP/AR, compliance, QAPI and contracts are all included in my daily responsibilities.

Interim The Gift of Hospice – Executive Administrator

Aug 2020 – July 2021

Oversees Daily Operations. Manages 62 employees. Responsible for the planning, organizing, and directing all operations and programs. Develops and implements consistent inventory and cost accounting policies, procedures, compliance and operational reporting/metrics. Developed EMP desk and full drill exercises. Liaising with CEO to make decisions for operational activities, set strategic goals and administrative marketing. Collaborates with Homecare, Home Health and Hospice conversions. Demonstrated initiative in recommending and implementing delivery and project management process improvements to manage escalations, increase efficiency, and move learning delivery to the next level. Oversees all of San Diego County.

Heartland Hospice - Executive Administrator

Dec 2019 – Aug 2020 (closed all S Cal Branches)

Oversees all operations of the branch. Managed 31 employees. Conducts QAPI, Infection Control, monthly employee education, IDG, Growth, compliance and all other Weekly, monthly and quarterly meetings with staff and corporate officers. Responsible for the fiscal integrity of agency. Contracts with accounts and insurance companies. Proposed annual budget and monthly financial statements, which accurately reflect the financial condition of the organization. Ensures maximum resource utilization, and maintenance of the organization in a positive financial position. Works with board and staff through programs, strategic planning, and community outreach. Oversees Los Angeles and Orange County.

SUCCESS: Staffing, Management, Retention, profitability, efficiency, Marketing/branding and name recognition.

Optimal Hospice – Area Director of Development

Jan 2, 2018 – Dec 23, 2019

As the director, I strived to achieve fulfillment in community relations to the greatest extent practicable. I worked in partnership with community-based providers, administration and clinical staff to develop and implement hospice programs that promote hospice in designated communities. I developed and promoted community relations opportunities, while being the bridge of communication to departments within the hospitals, clinical centers, PCPs, and specialists to develop plans and promote new and ongoing initiatives in their areas. This included health centers, community coalitions to develop programs, events and new initiatives that promote marketing and community relations.

SUCCESS: Direct and manage 2 of the largest territories with over 500 clients. Increase territory by 290% in the first 9 months. Manage 4 sales liaisons overseeing Orange County and Los Angeles County, hiring, onboarding, training, payroll, schedules, expenses, finances, weekly/monthly reports, advertisements & education accreditation. Develop & execute 50+ insurance & company contracts. Profitable first two quarters by Systematically aligning resources with strategic needs & goals alongside VP of Operations and CFO

Compassus Hospice – Sr. Business Care Consultant

Aug 2016 – Jan 2018

As a Hospice Care Consultant, my emphasis was on the quality of life, as defined by the patient, when the quantity of life has become limited. The Dignity and humanness of a dying person and the focus on the relief of any discomfort caused by the illness of patients and families is my priority. My strength is assisting physicians, case managers, social workers, discharge planners, patients, and families with education, communication, and goals for end-of-life care. From the first meeting with a patient, understanding the goals of care needed, the family dynamics, DME, transportation, and medications are all a part of this initial process. Knowing state and national regulations and meeting the requirements of each facility and staff member is vital. Last, but not least strategic planning, profiling, relationship building, and communication are keys to my success. Responsible for all of Los Angeles County.

SUCCESS: Increased marketing and business development by 300%. Functioned as Director and senior marketing personnel, and educator in charge of developing business opportunities within healthcare communities across Los Angeles County. Presented 30 educational lectures for CE & CME accreditation. Created business activities in fulfilling organizational goals & strategic planning development. Implemented parameters of the legal and regulatory statutes in compliance with ethical rules and principles, including hospice values of service, respect, excellence, collaboration, and stewardship.

References:

Dr. Sanjay Muttreja SFHM @ 321-***-****

Dr. Ketan Bhakta @ 714-***-****

Jamilah deLaCruz, RNNP PhD @ 917-***-**** (Former direct report)

Ginger Lykens, MBA @ 720-***-**** (Former direct report)

Connie Jorgenson, Liaison @ 760-***-**** (former employee)

Marlyn, Office Manager @ 714-***-**** (former employee)

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