STANTON DAVIS

EXECUTIVE LEADERSHIP BUSINESS TRANSFORMATION ORGANIZATIONAL DEVELOPMENT

ad336g@r.postjobfree.com 205-***-**** Birmingham, Alabama linkedin.com/in/stantondavis Executive Summary

Executive with exceptional marketing, management, cross-functional and operational skills. Experienced in building brands, implementing strategic initiatives and using data analytics to make informed decisions. A high performing strategic leader recognized for being a change agent, leading brand and innovation strategies, and delivering strong results. A pragmatic, analytical innovative problem solver with a passion for growth, transformation, identifying and developing high performing teams and leveraging exceptional interpersonal & communication skills. Areas of Expertise

,

● Strategic Marketing

● Digital Marketing Expertise

● Strategic Planning

● Data Analysis

● Branding and Positioning

● Brand Development and

Management

● Market Analysis and

Segmentation

● Public Relations,

Communications

● Corporate Spokesperson

● Business Development

● Strategic

● Leadership

● Customer-Centric Mindset

● Project Management

● Product Differentiation

● Product Development, Design

and Implementation

● Transformation

● Budgeting Management

● P&L

● Mergers and Acquisitions

● CRM

Professional Experience

Austin Consulting, Birmingham, AL 2022 - Current

Brand, Marketing and Strategic Development Consultant Specializes in helping businesses develop and execute effective brand and marketing strategies. Establishes and promotes a company’s identity, products, and services in the marketplace. Collaborates with clients to understand business goals, target audience, and competitive landscape. Implements strategies to enhance the client’s brand image and market presence. Key objectives:

● Client Consultation:Meet with clients to assess theirbranding and marketing needs. Gain a deep understanding of their business objectives, target audience, and industry.

● Brand Strategy Development:Develop comprehensivebrand strategies that align with the client's goals. This includes defining brand positioning, messaging, values, and personality.

● Market Research:Conduct market research, includingcompetitor analysis and consumer behavior studies, to identify opportunities and threats.

● Marketing Plan Creation:Create customized marketingplans that encompass various channels, such as digital marketing, traditional advertising, social media, and content marketing.

● Creative Direction:Provide creative direction forbranding materials, including logos, packaging, and promotional materials. Ensure consistency and cohesiveness across all branding elements.

● Campaign Management:Oversee the execution of marketingcampaigns, monitor performance, and make data-driven adjustments to optimize results.

● Content Strategy:Develop content strategies thatengage the target audience and align with the brand's messaging.

● Digital Marketing:Utilize digital marketing tactics,including SEO, SEM, social media marketing, email marketing, and online advertising, to increase brand visibility and drive customer engagement.

● Analytics and Reporting:Monitor and analyze the effectivenessof marketing initiatives, provide regular reports to clients, and make recommendations for improvement.

● Budget Management:Manage marketing budgets effectively to ensure maximum ROI.

● Client Education:Educate clients on branding andmarketing best practices, emerging trends, and industry insights.

Avadian Credit Union,Birmingham, AL 2006 - 2022

Chief Experience and Innovation Officer/CMO (2018-2022)

● Marketing:Developed comprehensive marketing plansthat included television, radio, billboard, digital advertising as well as applicable media buys. In addition, creative and campaign development, content strategies, social media communication plans, calls to action and customer response processes are all a key focus. Worked closely with cross-functional teams to create customized strategies tailored to their business objectives.

● Leadership and Team Management:Led numerous teamssuch as Marketing, Training, Sales and Service, Business Development, Retail Division and Product Development. Strong leadership and team management skills were essential for setting goals, motivating teams, and ensuring collaboration and productivity. Shaped the overarching vision aimed at driving growth and profitability by executing effective strategies. Successfully managed sales activities, ensured optimal financial performance, enhanced client experiences, improved employee effectiveness, provided comprehensive training and fostered customer engagement. Collaborated with other cross-functional departments such as Compliance, Finance, IT and Lending.

● Product Development:Developed strategic plans totransform electronic customer touchpoints in order to increase customer self-service initiatives. Initiatives involved modernizing and optimizing various digital platforms and tools to provide customers with improved and innovative banking experiences.

Smart ATMs/ITMs Implementation: This involved introducing advanced self-service machines that handle a wider range of transactions compared to a traditional ATM. The implementation across the entire branch network indicates a comprehensive approach to providing advanced self-service options which led to staff efficiency and improved customer satisfaction.

Online Banking and Mobile Experience Redevelopment: Upgraded the online banking and mobile platforms as a focus on providing customers with more robust and user-friendly interfaces that provide personalized financial insights, trends, aggregated account views including external accounts, budgeting tools, bill presentment, Zelle integration, skip-a-pay, alerts, card swap, chat feature and real-time transaction notifications. This implementation increased customer satisfaction, improved operational efficiency as more in-branch transactions shifted to self-service channels, attracted a tech-savvy customer and a younger demographic who prioritize digital banking. Overall, this initiative aligned with the strategic vision of modernizing electronic customer touchpoints, attracting younger demographics and improving efficiency.

Online Account Opening Implementation: Primary goal was offering a streamlined account opening process through one platform, leading to increased efficiency, lower overall contract costs and higher sales volume. The platform extends to managing various financial products, such as deposits, consumer loans, business services, mortgage loan origination and collections. These solutions were implemented in the retail stores, website, online banking, outbound call center, mortgages, collections and business services.

● Employee Development:Created a core strategy of revolutionizingthe hiring process as well as providing managers analytical tools to build successful teams. The focus was on producing compelling results by connecting strategies and desired outcomes with the right people needed to deliver them. Transforming teams impacted P&Ls, drove growth, created the right “fit” for every role, improved employee satisfaction and identified employees strengths, weaknesses and key motivators. Senior Vice President,2006-2018

● Marketing:Initiated and oversaw strategic initiativesencompassing market segmentation, SEO optimization, automated email marketing, integration of Google Analytics and HubSpot, persona research, and personalized content marketing. In addition, crafted holistic strategicmarketing strategies to drive corporate objectives and departmental goals. Successfully executed diverse advertising campaigns across television, radio, billboards, digital platforms, email, in-store channels, websites, social media, and events. Managed effective media purchases to optimize reach and impact.

● Branding:Pioneered a transformative brand overhauland company identity to propel the credit union beyond its history of modest growth. Conducted extensive brand research, crafted differentiation and positioning strategies, established brand pillars, devised comprehensive style guidelines, executed a name change, designed a compelling visual identity system and logo, curated a persuasive narrative, revamped digital platforms and applications, orchestrated engaging in-store experiences, directed signage and environmental design, facilitated employee and board training, formulated a mission statement, and articulated a 'why statement,' all underpinned by a meticulous brand roll-out strategy

● CRM:Championed a corporate-wide endeavor to establisha transformative CRM system and culture, resulting in amplified customer engagement, heightened retention rates, expanded share of wallet, targeted profitability segmentation, innovative lead generation, streamlined interdepartmental communication, optimized sales workflows, and an extensive suite of portfolio and results-tracking reports

● Leadership:Successfully managed multiple cross-functionaldepartments, including Marketing, Training, Sales, Service, and the Contact Center. Led teams in developing departmental strategic plans that aligned with the company's growth objectives. Set clear goals for all departments and individual team members. Closely monitored project timelines to ensure the timely delivery of initiatives. Overall, this led to departments achieving departmental objectives and meeting benchmarks consistently. IBML,Birmingham, AL

Director of Marketing, 2004-2006

● Responsible for building the marketing, communications, brand strategy and product messaging for North America and EMEA. This required expansive research of other competitive solutions in order to differentiate product and service offerings. This led to the development of a strong strategic marketing vision while creating unique and creative campaigns to align with the various business sectors. EPL,Birmingham, AL

Director of Marketing and Account Executive, 2000-2004 Education

Bachelor of Science,Birmingham Southern College

Major in Business Administration and Management with Minor in Philosophy and Art History

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