Michael Delaune

Marketing Management Professional

ad3345@r.postjobfree.com • 404-***-****

LinkedIn • Valrico, FL 33596

Results-oriented and dynamic professional with extensive experience in driving revenue growth through innovative campaigns and strategic leadership across advertising agencies and corporate brands. Expert in orchestrating marketing strategies, optimizing operational processes, and fostering brand development for diverse portfolios. Expertise in cross-functional team leadership, market trend analysis, and delivering actionable insights to propel business success. Proven ability to elevate brand visibility and enhance client satisfaction with notable achievements in ROI and product launches. Recognized with prestigious awards for outstanding creative excellence in hospitality and tourism-related marketing. Passion for delivering exceptional value and driving business success.

Areas of Expertise

Strategic Marketing Planning

Brand Development & Visibility

Client Relationship Management

Revenue Growth & ROI Optimization

Market Research & Trend Analysis

Multi-media Promotions & Advertising

Team Leadership & Development

Cross-functional Collaboration

Product Launch & Market Expansion

Significant Accomplishments

Drove a multi-media promotional campaign and propelled Zoo Atlanta's full-price admissions by 24%.

Managed high-profile national and global marketing accounts, spanning various industries, demographics, and challenges.

Achieved 11 to 1 Return on Investment (ROI) through innovative hospitality awareness, acquisition, and stay driver promotion.

Introduced new business unit and generated $500K in additional revenue by amplifying engagement with key hospitality client.

Successfully introduced new Bayer Advanced products to market and expanded threefolds of existing product line's growth.

Rebranded Crest Spinbrush to Arm & Hammer Spinbrush across 30K touchpoints and achieved client's most successful product launch ever.

Elevated 56% of event booking inquiries and secured 31% of reservations for Jimmy Carter Presidential Center to contribute to overall success.

Gained extensive experience at leading agencies in New York, Houston, and Atlanta to deliver quick resolutions, client results, and team satisfaction.

Earned prestigious Adrian Award in recognition of outstanding creative excellence and best practices in hospitality, travel, and tourism-related marketing sector.

Professional Experience

Mike Delaune Consulting, Valrico, FL 2022 – Present

Principal

Orchestrate the daily marketing requirements for a diverse portfolio of clients. Execute web development and updates for a prominent energy client. Spearhead timely and flawless execution of projects with various vendors and internal stakeholders.

Key Contributions:

Directed and implemented a series of Financial Seminars spanning a wide range of topics, leading to generation of new client interactions and the expansion of existing engagements.

Drove client expansion and enhanced retention rates by formulating strategic initiatives.

TruChoice Financial (Gameplan Financial Marketing), Woodstock, GA 2015 – 2022

Senior Marketing Consultant Account Manager

Provided day-to-day marketing support for a diverse group of insurance agents with production levels ranging from $1MM to $30MM. Orchestrated event planning, shaped marketing strategy, and fostered brand development. Innovatively crafted, updated, and upheld multiple processes at TruChoice post-merger for seamless internal and external marketing operations. Guided cross-functional teams, conducted in-depth market trend analyses, and furnished actionable insights to propel business success. Spearheaded development of a new company website and optimization of various operational processes.

Key Contributions:

Yielded substantial revenue growth and heightened client satisfaction by devising and executing marketing strategies.

Grew multimillion-dollar revenue and a streamlined client workflow by amplifying productivity of producers collaborating with TruChoice Financial.

Facilitated platform development, enhanced processes, implemented a project management framework, and established a comprehensive company-wide employee recognition program.

Mike Delaune Consulting, Atlanta, GA 2013 – 2015

Principal

Elevated B2C messaging strategy by advising CEO, president, and founder on strategic initiatives aimed at transitioning from generic industry messaging to distinct brand-specific messaging. Successfully established unique identity in highly competitive professional services sector.

Key Contributions:

Enhanced B2B visibility and referral strategies in collaboration with founder to devise strategies and heightened company's visibility by leveraging corporate narrative and creating a novel business development referral protocol.

Steered internal awareness and education initiatives with executive leadership to craft comprehensive internal communication program materials by facilitating training of inside sales force on company's brand, vision, products, and key selling points.

Ogilvy One, New York City, NY Atlanta, GA 2010 – 2013

Management Supervisor (2011 – 2013)

Optimized team performance by overseeing and refining operational efficiency. Boosted productivity, streamlined workflows, and attained departmental objectives by implementing inventive strategies.

Key Contributions:

Drove training and development programs to nurture a high-achieving and inspired workforce.

Managed operations within Intercontinental Hotels Group, comprising Holiday Inn, Holiday Inn Express, Crowne Plaza, Staybridge Suites, Candlewood Suites, Hotel Indigo, Intercontinental Hotels, and IHG Priority Club Rewards.

Marketing Manager (2010)

Effectively augmented brand visibility and drove substantial revenue growth by devising and implementing dynamic marketing campaigns. Oversaw cross-functional teams, diligently tracked market trends, and delivered impactful marketing solutions.

Key Contributions:

Contributed to success of Career Education Corporation, including American Intercontinental University, Colorado Technical University, and Le Cordon Bleu Cooking School.

Attained notable improvements in customer acquisition and retention rates by using data-driven insights and marketing strategies.

Additional Experience

Account Supervisor, Colangelo-SM, Darien, CT

Senior Account Executive, TG Madison (Now Chemistry), Atlanta, GA

Senior Account Executive AJC, UPS, TRONE, Atlanta, GA

Senior Account Executive Assistant Account Executive, BBDO, Atlanta, GA Houston, TX

Assistant Account Executive, Marion, Montgomery Inc., Houston, TX

Education

Bachelor of Arts in Corporate Journalism

Bachelor of Arts in Communication

Auburn University, Auburn, AL

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