Fritz Colcol

Chicago, IL 224-***-**** ad32xd@r.postjobfree.com LinkedIn

Chief Marketing Officer with a proven track record of creating and executing comprehensive marketing campaigns across social media platforms including Instagram, Facebook, and TikTok. Offering 12+ years of experience in driving brand awareness, customer engagement, and conversion through data-informed strategies. Skilled in developing brands, retaining audiences, and maximizing reach of marketing through SEO. Successful in driving innovation content creation and building partnerships to achieve brand growth.

Core Competencies

● Social Media Marketing

● Content Development

● E-Commerce Strategies

● Brand Building

● Acquisition & Retention

● Project Management

● KPIs & Performance Management

● Search Engine Optimization (SEO)

PROFESSIONAL EXPERIENCE

Iridium Clothing, Co. Chicago, IL

Chief Marketing Officer September 2017 to Present

● Support start-up and growth of retail apparel business achieving average of 80% YoY growth through effective promotion and product selection

● Set up e-commerce storefront through Shopify by creating product descriptions, setting pricing, and establishing email captures to grow customer list

● Publish branding campaigns and event marketing initiatives in print, video, web and social media Simply Thalia Chicago, IL

Business Manager November 2016 to Present

● Wrote, edited, and published content to promote restaurant on social media, through community events, and local news outlets

● Oversee daily business operations by completing supply procurement, monitoring budgets, and training staff ABN Circle Chicago, IL

Chief Executive Officer January 2019 to May 2020

● Employed strategic social media strategy to drive awareness and grow business success group for entrepreneurs

● Developed, edited, and published engaging copy with calls to action to promote lead generation

● Increased brand awareness by 250% through event marketing and collaborations with social media influencers

● Grew followers, sales, and revenue for client accounts by average of $13K each month through organic content marketing

Cafe Le Fit San Jose, CA

Business Manager January 2016 to January 2018

● Created a campaign schedule to support launch of new programs and limited time sales, leading to 450% increase in monthly revenue

● Drove e-commerce traffic through paid media initiatives and email marketing with promotional landing pages

● Executed and revised web and social media advertising campaigns based on competitive analysis and market trends

● Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks with average of $10:$45 ROI

Thalia Spice Chicago, IL

Operations Manager June 2016 to November 2017

● Designed marketing initiatives for social media content and contests to secure positive reviews, referrals, and repeat customers at casual Asian fusion restaurant

● Created successful email campaigns and Facebook/Instagram ads which drove foot traffic during slow days with 165% increase in sales

● Collaborated with local Chicago food influencers to promote business, leading to a 275% increase in revenue SMART (Social Media Art) Chicago, IL

Chief Executive Officer January 2016 to September 2017

● Developed brand style, voice, color scheme, and logo to create engaging marketing and social media campaigns for targeted audience segment

● Created and maintained company website utilizing strategic keyword optimization for high rankings on search engines

● Built partnerships and strategic business relationships to drive affiliate programs and increase market presence TrimTUF, Inc. San Jose, CA

Chief Marketing Officer November 2014 to April 2015

● Established marketing strategy, designed product roadmap, and set marketing budget to drive sales with high ROI

● Created email blast campaigns to target key customers, resulting in 300% increase in monthly revenue and 250K new website visitors

● Reviewed Google Analytics and internal reporting data to create and revise business strategies based on data-driven insights

● Boosted social media engagement by 20x and grew brand awareness through development of social media channel content and strategic publication calendars

● Increased global e-commerce sales by 300%+ in less than 3 months by giving affiliates and influencers discount codes to promote company products on social media

Alliance Rehab - A Symbria Company Round Lake, IL Exercise Physiologist June 2013 to June 2014

GLP Lifestyle and Fitness Buffalo Grove, IL

Creative Director GLP Lifestyle and Fitness May 2012 to August 2012

● Developed innovative promotional strategies for print and digital marketing campaigns, which increased brand awareness by 250% and consumer engagement by 25%

● Provide quality control for content ensuring alignment with branding voice and visual guidelines

● Monitored industry trends to maintain creative and fresh material for social media and advertising content TECHNICAL PROFICIENCIES

HootSuite, Google Ads, Google Analytics, Meta Ads/Analytics, HubSpot, Instagram, TikTok, Facebook, Twitter (X) LANGUAGES

Tagalog/Filipino: Fluent Proficiency Spanish: Basic Proficiency EDUCATION

Bachelor of Science in Exercise Science, Northern Illinois University

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