FORAM PATEL

+1-516-***-**** Boston, MA ForamSandeep.Patel@su.suffolk.edu linkedin.com/in/forampatel1908 Project Management, Brand Management, Event Management, Content Management, Digital Marketing, Social Media Marketing, Email Marketing, Marketing Analytics, Product Marketing, Public Relations. EDUCATION:

Master's of Science in Marketing- (GPA: 3.6/4 ) Suffolk University, Boston May 2024

[Relevant Coursework- Marketing Foundations, Global Perspectives in Consumer Marketing, Digital Marketing Challenges, Practicuum, Qualitative Methods, Neuromarketing, Consulting Project, Machine Learning, Customer Centricity] Bachelor's of Management Studies, Marketing - (GPA: 4/4) Nagindas Khandwala College April 2023 Advance Digital Marketing Indian Institute of Digital Education June 2022 PROFESSIONAL EXPERIENCE:

• Spearheaded team collaboration in Suffolk in the Hub while delivering impactful digital campaigns. Contributed to identify data-driven opportunities & market trends for optimizing South Shore Children's Chorus business objectives.

• Formulated an impactful comparative analysis and marketing strategy for the South Shore Children's Chorus, curated content creation for their social media handle and targeted marketing campaigns to enhance brand visibility, brand engagement, fostering a vibrant and impactful online community. Digital Marketing Strategist at Suffolk University, Boston MA September 2023- Present

• Orchestrated keyword research using SEMrush and Google Keyword Planner, driving a 30% boost in organic traffic and 25% improvement in user engagement, leading to increased conversions and revenue growth. Experienced in copywriting and informative blogs to drive content marketing management and enhance online presence.

• Implemented on-page optimization tactics for a 20% faster page load speed and 15% improvement in search engine rankings. Monitoring organic traffic, and rankings via Google Analytics, enhancing content for a 25% rise in customer engagement and 10% improvement in organic traffic.

• Teamed up with editors for a 30% gain in content engagement and 20% activation in keyword rankings, aligning digital content with Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Conducted A/B testing on ad creatives and achieving a 25% uplift in conversion rates optimization.

Marketing Strategist at Euroasia’s Ingredients, India June 2022- September 2022

• Implemented compelling graphic design techniques, crafting creatives, video editing and ad copies for product marketing that boosted conversion rates by 30% and engagement metrics by 35%. Analyzed campaign performance, optimizing based on metrics like click-through rates, conversion rates, and ROI, demonstrating a strong track record of achieving key performance indicators (KPI).

• Managed product inventory, monitored stock levels, and updated listings, utilizing Stock Keeping Units (SKUs) on Amazon's seller central for E-commerce marketing operations. LinkedIn Sales Navigator to connect with decision-makers, leading to a 30% growth in lead acquisition and business connections.

• Carried through innovative digital marketing campaigns on Meta channels and other platforms, resulting in a 35% increase in website visits and 15% growth in customer retention rates. Optimized Meta channel campaigns and paid search for a 25% increase in click-through rates (CTR) and 20% reduction in cost per click (CPC).

Public Relation Intern at Infinity PEVC, India January 2022- March 2022

• Pioneered diverse marketing strategies, such as collaborative initiatives, advertising campaigns, and product/service enhancements, generating a substantial 35% increase in lead generation and accrued 25% in sales figures. Proficient in media relations and strategic communications to effectively promote brand messaging and enhance organizational visibility.

• Explored emerging tools, features, and industry trends in social media platforms, implementing innovative approaches that led to a 20% surge within involvement media analytics and 15% enhancement in brand recognition. Social Media Marketing & E-Mail Marketing Intern at The Inception Media, India April 2021- June 2021

• Orchestrated the development of tailored mailing lists for email campaigns, ensuring compliance with data protection laws and driving a 25% increase in email engagement among specific customer needs & CRM, resulting in improved conversion rates and revenue growth.

• Created visually captivating content for Instagram that resonates with the target audience and aligns with the brand's identity, driving a remarkable 40% uplift in engagement metrics and expanding the follower base by 20%.

• Executed successful media buying campaigns across various platforms to increase brand visibility and drive conversions. Developed a comprehensive content calendar featuring interactive components, stories, and regular updates, causing a 50% surge in engagement and a 30% growth in paid social media interactions like Tiktok, Instagram, Pinterest, Facebook. Business Development Intern at All India Business Conclave, India November 2020- December 2020

• Assessed areas for improvement, including user experience enhancements, content quality elevation, and website upgrades, concluding a 15% upgrade in user satisfaction scores and a 20% reduction in bounce rates.

• Crafted compelling content creation about webinar/seminar topics, speakers, and event benefits, leading to a 35% rise in attendee registrations and a 50% surge in webinar attendance. Collaborated with cross-functional teams to streamline event marketing, and execution processes, resulting in a 30% increase in event registrations, a 25% boost in attendee satisfaction, and a 20% acceleration in post-event affiliation.

• SOCIAL MEDIA MANAGEMENT: Trello, HubSpot, Asana, Sprout, Hootsuite, Combine Scheduler.

• PAID ADVERTISING: Facebook Ads, LinkedIn Manager, Google Ads, Bing, Google Editor, Wix, WordPress, Google Keyword Planner, SEMrush, Mailchimp, Google Trends, linkedin Ads, 6Sense.

• TECHNICAL TOOLS: Microsoft Office, Advance Excel, Outlook, Adobe Illustrator, Adobe Creative suite, Canva, Spark, Photoshop, Python, Figma.

• INTERPERSONAL SKILLS: Communication Skills, Troubleshooting, Teamwork, Problem Solving, Adaptability, Agile, Networking, Time Management.

• LEADERSHIP : Rotaract Club of Khandwala College’21: Sergeant At Arms, Board Of Director of Club Service & Director of Digital Communications. SKILLS:

ADDITIONAL DATA:

• Consulting Project for BOSTON CELTICS: Looked at strategies to increase social media enagegment of young fans.

• Market Research & Forecasting Analysis: Conducted in-depth research on "CROSS CULTURAL TAKE ON THRIFTING BETWEEN USA AND INDIA."

• Internal & External Data Analysis: Conducted in-depth competitive analysis & marketing strategies for "Parle-G". Account Director at Suffolk In The Hub, Boston MA January 2024- Present CERTIFICATIONS:

• Basics in Information Technology: Shah Academy of IT, Mumbai

• Business Analytics (Coursera)

• Google Ads & Google Analytics

• Social Media Management (Coursera)

• Product Management (Coursera)

• Luxury Brand Management (Coursera)

• Inbound Marketing (HubSpot)

• Digital Marketing (Google)

• Ads Paid Search (Google)

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