Asad Khan

Alpharetta, GA 470-***-**** ad32u6@r.postjobfree.com www.linkedin.com/in/asad-ullah-khan-global-finance

Strategic Business Partner Global Diverse Experience Strategic Financial Planning

Revenue Generation Budgeting & Forecasting

Visionary, award-wining, and profits-driven Global business leader with a distinguished career marked by strategic financial leadership. Implemented innovative financial solutions that align with corporate goals and objectives. Drove organizational performance through management of forecasting, budgeting, and financial modeling initiatives. Proven background in optimizing resource allocation, sourcing, reducing costs, and increasing profitability in dynamic corporate settings. Recognized for translating financial data into actionable insights, implementing cutting-edge analytics, and fostering a culture of data-driven decision-making. Shepherded cross-functional teams, streamlined financial processes, and created financial models that adapt to market dynamics. Effective communicator with sound judgement to foster understanding and collaboration.

Steered system revenues worth $6.5B and orchestrated the financial management of a North America West Zone, encompassing 81M consumers, 600+ customers, and 18 bottlers.

Generated system revenues of $7B by administering financial leadership in business unit of 12 countries and 10 bottlers.

Acquired and integrated Rani Juice, Barbican & Vimto (US$ 1B) with Corporate M&A and the cross-functional team.

Partnered with Brand and Franchise to provide Expertise, Analytics and specific actions in pricing, pack, trade strategies. Monitor market pricing to help identify new opportunities & mitigate emerging competitive threats.

Delivered $12M in cost savings and profits by leading negotiations with marketing, sales, HR, legal, and compliance teams.

Delivered financial turnaround in Middle East Region from loss making business to profitability through pricing & rebate strategies, financial management, re-allocation of resources and cost optimization.

Gained investments >$100M and profitable revenue growth to drive increased market share over three years in Egypt.

CORE COMPETENCIES

Business Transformation Team Leadership Growth Strategies Resources Allocation Performance Management Business Analytics & Trends Financial Modeling Operations Finance Sourcing Strategies & Vendor Management Supply Chain Management Manufacturing Risk Mitigation Treasury Change Management Process Improvement Organizational Design Project Management Professional Mentoring Talent Development Stakeholder Relationship Management Internal Controls, Audit, & Compliance Consultancy Services

Technical Skills: MS Office Suite Financial Management Systems SAP Hana Hyperion Performance Management Tools Power BI Languages: English (Fluent) Urdu (Fluent)

PROFESSIONAL EXPERIENCE

The Coca-Cola Company Atlanta, GA 2000 to 2023

VP Finance, North America 2021 to 2023

Led the deployment and integration of a networked organization through systematic wiring and process improvements. Provided strategic direction to North America Operating Unit finance and West Zone leadership team as a crucial member. Played a pivotal operational role in accelerating business growth and implementing a new business model.

Partnered with franchise leadership and routes to market, including farm to table, bottler-delivered, minute maid, and dispensed.

Delivered >10% Operating Income (OI) growth through robust planning and driving strategic initiatives, business partnering, negotiations, performance monitoring and analytics modeling via utilization of advanced Financial Management System/ Tools, including SAP Hana, Hyperion, and Microsoft Access.

Partnered with Brand and Franchise to provide Expertise, Analytics and specific actions in pricing, pack, trade strategies. Monitor market pricing to help identify new opportunities & mitigate emerging competitive threats.

Leveraged Power BI and Micro Strategy for KPI management, business categorization, and route-to-market needs fulfillment.

Global Finance Director- Performance Management 2018 to 2020

Oversaw the direction of financial management reporting routines for a consolidated view of the financial performance and effective decision-making. Served as a key partner to the CFO, Controller, and company leadership in providing financial analysis and insights that influenced resource allocation and shareholder value.

Spearheaded with Strategy, the development of a resource allocation strategy while offering support in decision-making through scenario planning and analytical modeling during the COVID pandemic crisis.

Delivered digitalization: automated and visualized financial information and KPIs for C level leadership through dashboard by Utilizing data insights to identify trends, patterns, and outliers and ensure a single source of truth for enterprise data. Addressed challenges such as multiple tools, data spread across different systems, silos, data gaps, and inconsistencies to provide analytics, insights, and presentations to the BODs.

Facilitated data availability for the enterprise and business components to explore data and extract deeper insights.

Harmonized with treasury department to develop and implement sources and uses of cash forecasting and scenario modeling to drive better resource allocation and decision making.

Director Finance & Procurement- Southeast Asia Business Unit 2015 to 2018 Bangkok, Thailand

Influenced senior executives with a deep understanding of technology, finance, and vendor management. Built and led a high-performing sourcing team. Oversaw the office move project from Bangkok to Singapore and negotiated lease rentals to drive over 15% cost optimization, with key stakeholders. Cultivated a culture of enhanced understanding of sourcing strategies and communicated cost savings and profits. Managed a 40-member finance and procurement team in implementing operating strategy decisions to drive value creation through revenue growth and cost optimization. Fostered the adoption of new OBPPC (Opportunity Based Price Pack Channel) strategies in multiple countries to mitigate the impact of Sugar/ Excise Taxes.

Championed in strategy development, negotiation, and agreements finalization, including the Bottler Investment Group Value Sharing agreement, resolving re-franchising issues in the Philippines, and establishing new business models in Thailand.

Revamped the procurement organization through sourcing strategies, vendor management, and competition initiatives.

Accomplished cost efficiencies of $1.5M and realized a 15% reduction in project costs.

Expanded the spend managed by strategic sourcing from 15% to 70% by transforming the procurement organization's vision.

Conceptualized the development and implementation of a strategic initiative to mitigate Sugar/Excise Taxes.

Implemented a Procure-to-Pay (P2P) model by introducing technologies and change management initiatives.

Deployed the Zero-Based Working (ZBW) process, aimed at prioritizing and optimizing the allocation of investments and resources, resulting in a productivity boost of over 10%.

SVP Commercial Finance - Japan Business Unit 2013 to 2015 Tokyo, Japan

Enabled financial and strategic guidance to management through leadership of a 25-member finance team. Analyzed infrastructure capability for new product launches, capacity utilization, market conditions, and support structure. Cultivated relationships to influence profit margins and cost levers, executed process improvements, and delivered analytical models for value creation. Collaborated on strategy and new OBPPC development, leveraging models to assess consumption tax impacts.

Managed core financial operations and oversaw gross revenues of $5B, 50+ brands, and more than 1,000 SKUs.

Attained cost savings and profits of $50M by negotiating with procurement, sales, legal, and compliance stakeholders.

Synergized with procurement to devise sourcing strategies and enhance organizational influence.

Executed System DME sharing model (MIRAI) for process optimization, visualization of ATL/BTL DME, simplified settlement processes, and increased marketing productivity.

Devised package rebate strategies and propelled revenue growth by 5%-10% in strategic packs.

Director Finance - Middle East and North Africa BU 2011 to 2013

Director Finance - Middle East, Southern Eurasia and Dogadan Tea (Turkey) BU 2009 to 2011

Directed financial and strategic initiatives by leading the BU Finance team, ensuring optimal resource allocation for planning and executing business strategy. Protected assets and played a pivotal role in making operating and strategic decisions, emphasizing Mergers & Acquisitions, value creation, revenue growth, cost optimization, and risk management.

Contributed to bottler acquisition in Iraq and the consolidation of bottling operations in Syria & Yemen to expedite growth.

Partnered in the Egypt Share Acceleration Plan with investment of $100M with the bottler, involving financial modeling.

Decreased costs worth $1M+ (+20%) by negotiating lease rentals during the office move project from Bahrain to Dubai, UAE.

EARLIER PROFESSIONAL EXPERIENCE

Region Finance Manager, Middle East Region Region Finance Manager/ Finance Manager, Pakistan, Iran and Afghanistan (including Manufacturing facility) – The Coca-Cola Company

Audit & Management Consultancy Manager – Price Waterhouse Coopers (PWC), Pakistan

PROFESSIONAL CERTIFICATION & ASSOCIATION

Certified Internal Auditor (CIA) – Certified Internal Auditors of Pakistan Lifetime Member of Worldwide Who's Who (2013)

AWARDS & RECOGNITION

Certificate for Finance- Becoming a Business Partner – Wharton School, University of Pennsylvania Certificate- Accounting Foundations: Global Finance & Accounting – NASBA Certificate- Financial Forecasting with Analytics – NASBA

QUALIFICATIONS

Chartered Accountant (CPA) – Institute of Chartered Accountants of Pakistan

Cost and Management Accountant (FCMA) – Institute of Cost and Management Accountants of Pakistan

Bachelor of Commerce (B.Com.) in Accounting & Business Management – University of the Punjab, Pakistan

Diploma in Management Accounting – Chartered Institute of Management Accountants of England & Wales, London, UK

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