Sherry Roeth

ad32t4@r.postjobfree.com Phone: 336-***-****

Profile: www.linkedin.com/in/sroeth Winston-Salem, NC 27012

Areas Of Expertise

Sales Support

Merchandising

Project Management

Trade/Customer Marketing

Cross-Functional Team Leadership

Budgeting

Licensing

Product Promotion

Professional Experience

AMARR GARAGE DOORS, Winston-Salem, NC 2021 – 2023

Assistant Marketing Manager

Internal and external management, implementation, and communication of all dealer marketing support programs.

Continuous marketing program improvements through dealer, brand marketing, and sales collaboration.

Add brand value through the development and management of strategic local dealer marketing co-op advertising support programs.

Oversee content and navigation of marketing content on the Amarr dealer portal.

Planning and execution of 20+ annual dealer appreciation events.

Manage branded premium and gear online store.

Dealer leads program launch, analytic insight development, and program management.

ALLEN INDUSTRIES, Greensboro, NC 2019 – 2020

Project Manager

Direct and manage signage/ building elements projects from conception to completion while ensuring a profitable gross margin.

Long-range planning and communication of projects ensuring customer satisfaction.

Work with the sales team to determine customer needs and expectations.

Identify, create, and communicate the scope of work through all project stages from creative development, pricing, engineering, production, installation, and billing.

Maintain corporate brand standards with franchise partners as an approved vendor.

Implement action plans/ change orders for any issue resolution.

ACOSTA SALES AND MARKETING, Winston-Salem, NC 2018 – 2019

Outside Sales Representative – Kraft Heinz

New program test for independent grocers serviced through a regional distributor.

Present new and void products for store-level authorization, sell in promos and perform a variety of merchandising activities.

Establish and maintain relationships with store and department management.

New product cut-ins.

Access distribution on existing items to be sure they are being carried.

Keep all informed of issues with stores, competitive activity, trends, etc.

Present promotional programs, secure orders, and off-shelf display activity.

Revised territory for improved ROI.

KRISPY KREME DOUGHNUT CORP., Winston-Salem, NC 2012 – 2018

Senior Marketing Manager CPG

Create, communicate, and execute annual strategic national marketing plans to drive sales and brand awareness in the Grocery, Mass, and C-store channels.

Identify opportunity gaps in product offerings through consumer research and national scanner data information.

Lead cross-functional teams to create new product and program offerings. The creation and expansion of our limited-time flavor program contributed 8% to top-line sales in 2017.

Customer relationship management as an extension of and addition to sales teams.

Build and maintain relationships with key accounts to collectively generate and execute annual promotional plans utilizing their marketing tool kit.

Outbound licensing management and marketing – development of deal sheets, contracts, trade secret, and non-disclosure agreements with Senior Management, Legal, R&D, and licensees.

Team participant in launching a new distributor business in April 2016.

Review monthly Nielsen and internal data to monitor ACV and analyze market trends.

Direct creative team for the delivery of all point-of-sale communication, packaging, and digital and social messaging.

Manage GS1 DataBar system – product UPC assignment.

Manage coupon implementation and clearing process.

Develop and coach Assistant Marketing Manager.

ADVANTAGE SALES AND MARKETING, Winston-Salem, NC 2007 - 2012

Retail Merchandiser

Build and maintain local retail contacts at all levels.

Execute a variety of in-store service projects – resets, surveys, displays, and signing.

Data collection and reporting according to specific project requirements.

Food Lion mini reset team.

Top manufacturer clients: Mars, Frito-Lay, Lace Snyder, Energizer, Ralph Lauren, Chaps.

Top retailers: Wal-Mart, Target, CVS, Walgreens, Food Lion, Harris Teeter, Belk, and Kohls.

HANESBRANDS, INC., Winston-Salem, NC 1995 - 2007

Senior Marketing Manager

Develop and execute corporate and customer-aligned strategies for increasing sales and brand awareness.

Brand portfolio: Hanes, Just My Size, Playtex and Champion.

Trade fund management and policy enforcement - $4.2 MM.

Marketing and merchandising to ensure alignment across categories.

Strategically and creatively address category and brand in-store visual merchandising needs.

Work with agencies and suppliers to develop retailer-specific point-of-sale materials and print advertising.

Promotional analysis and insights reporting.

Direct and coach part-time assistants and college interns.

External client base: Kmart, Sears, Meijer, Shopko.

Education

Bachelor of Arts, Kent State University

Contact this candidate