Raylene Horta

Murrieta, California ■ Phone: 760-***-**** ■ Email: ad32bn@r.postjobfree.com

LinkedIn: linkedin.com/in/raylenehorta

Targeting a Position as…

Cosmetic Sales Director Director of Sales Regional Director/ Spa Director / Spa Management

■Top ranked Sales Manager with a 35 -year progressive history of documented sales excellence. Recognized for contributions to record-setting sales figures, territory expansion, and new account development.

■Proven ability to lead dynamic sales teams to achieve challenging annual goals and revenue gains. Presents an in-depth understanding of the sales cycle process while remaining focused on client satisfaction throughout all stages.

■A Possesses a multi-functional perspective of the professional skin care and spa industry. Accelerates sales growth to positively impact the bottom line through effective product education and extensive relationship building.

■Engaging presenter with a mastery of effective delivery methods to captivate key decision makers. Able to clearly assess client needs, define goals, and overcome challenges to achieve stated outcomes.

Key Skills

Exceptional Client Relations

National & Regional Management Strategic Action Planning

Organizational Leadership

Recruiting, Hiring, & Training Staff

Coaching, Mentoring, & Career Development

Professional Experience

Needs Assessment & Analysis Consultative Sales Solutions Results Driven Performance

Murrieta Day Spa 1/2023 -12/2023

Full service Inland Empire Day Spa since 1990. Provides Massage, facials, full bar, and café.

Spa Director – contracted to increase the overall business, train 5 managers to be accountable for their own business departments.

Managed daily operations of the spa.

Strong leader for the spa that all employees had an open-door policy.

Direct contact with clients daily. Providing the best customer service.

Brought in the latest device “Hydra Facial” to increase the facial department sales and revenue.

Added suggestions to the floorplan to the spa. Adding new space to the women’s locker rooms, expand outdoor menu offerings and two additional massage rooms.

Developed a new café menu.

Purchased inventory for retail boutique.

Brought in an additional skin care and body line to add to the boutique revenue.

Managed multiple departments, Massage, facial, housekeeping, front desk operations and café.

Hired staff when needed as well as terminated as needed.

All client reviews were under my control and managed online as well as verbally.

Inventory control

Operational purchases

Outside vendor relations

Education for all skin care product lines

Employee morale was a large focus.

Overall appearance of the spa was my responsibility and who to contact to get it fixed or changed.

Onboarded all new employees.

Developed monthly specials for websites, in spa and social media.

Obagi Medical 2019 – 2023

Obagi Medical provides transformational skin care products as well as medical devices. Products are formulated to minimize the signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles, and to protect and enhance skin tone and texture. Working closely with medical spas and medical doctors’ offices.

Business Development Manager

Territory - San Diego / Hawaii

Developed a strong territory of 1.5 million dollars with 85 active accounts.

Strong communication skills with Doctors, Spa Owners, and Spa Directors.

Developed a continuous marketing plan with each business account. Plan a yearly education calendar for each business.

Strong education with all medical staff as well as doctors. Goal to increase sales within their business.

Meet with each account biweekly / monthly with an office professional to go over ROI and strategic planning.

Established networking events and conducted workshops to cultivate potential sales.

Achieve monthly sales as the Obagi representative as well as achieved quarterly bonus.

Achieved Business Executive of the year in 2019 and 2020.

Traveled quarterly out of state for all accounts needs.

Networked at medical tradeshows in Las Vegas, Hawaii, and San Diego. Represented Obagi medical and how to become a medical partner as well as how to bring in Skintrinsiq.

Cold called on new potential accounts daily.

Thrive in a physician-developed skincare company promoting products via several different distribution channels as a subsidiary of the $53B Unilever group of companies. Earned several promotions to positions with increased revenue responsibility with successful results throughout career at Murad. Key Results:

Senior Business Development Manager (2017—Present)

■Oversee all West Coast BDEM, in partnership with Regional District Manager.

■Manage Murad Sales, inventory, and promotions for 80 Massage Envy doors, and 15 Professional Spas.

■Successfully train all Spa and Salon estheticians for professional and salon accounts.

■2017 – BDEM Executive of the year. Top in sales company wide.

District Manager – Professional Education and Sales Representative – South West Coast Region (2014—2018)

■Promoted product education and drove sales for Murad’s top grossing territory nationwide with 2015 sales of

$4.5M. Selected as Territory Trainer for new business development manager hires for the Southwest territory.

■Account Executive of the Year, North America – Top in sales company wide 2013 and 2014.

■#1 Region for Massage Envy accounts in North America – highest in sales and rank in clinics.

■Manage Murad sales, inventory, and promotions for 92 Massage Envy locations in southern California.

■Achieved 27% territory growth year-over-year for 2016 calendar year.

District Manager – Los Angeles/Inland Empire/San Diego, California (2011—2014)

■Successfully handles responsibilities of “New Business” development in the Southern California Market, as well as Single Door Professional Day Spa and Beauty Supply Business Development.

■Opened $145,000 of new business over a six-month period.

■Developed strong partnerships with Cosmetology and Esthetics, contributing over $1.5M in new Murad business. Excelled by facilitating in-spa promotions and events.

■Achieved monthly quotas by at least 5% - 10% each month during tenure.

■Conducted budget control of P&L items assigned to territory, as well as shipment forecasting for all new products in a calendar year.

■Built and maintained strong relationships with accounts during monthly/quarterly visits.

■Performed inventory control and stock level execution during in clinic visits.

District Manager – Southern California and Nevada Region (2009—2011)

■Successfully managed 6 Account Executives – Los Angeles, Inland Empire, Orange County, Northern California, Las Vegas, and San Diego. Served as Team Supervisor member for the United States region.

■Achieved territory revenues of $8.3M, #1 region in the company.

■Facilitated regional meetings with AE’s and clients, coaching and mentoring team members to strengthen their business capabilities. Led monthly training programs and large retail sales presentations regularly.

Account Executive – Southern California (2002—2009)

■Consistently achieved monthly sales goals on a continuous basis throughout tenure.

■Maintained spa account relationships for Murad’s professional division.

■Performed business development in the region, opening an average of 12-15 new accounts each year.

■Conducted inventory control and product sales forecasting for San Diego, Las Vegas, and Arizona markets.

Successful management of a busy retail store in addition to serving as the Regional Trainer for new Store Managers across the region. Key Results:

Store Manager and Regional Trainer

■Successfully managed a $1.8M freestanding store, including training, scheduling, and managing 16 staff.

■Regularly achieved monthly sales plan, and achieved or exceeded retention and revenue goals by at least

10% for every campaign throughout tenure.

Additional Performance History Available Upon Request

Education

SAN DIEGO STATE UNIVERSITY (San Diego, CA) 3.4 GPA

Bachelor of Science Degree – Economics – Fashion Merchandising; Chemistry Minor

Activities: Delta Gamma Sorority

Current extra Activities

Board of Directors – Downtown Murrieta 395

HOA Fallbrook – Country Knolls Estates

SDSU Alumni – Student onboarding / Tours and Greek advisor

Murad, Inc. 2002—2019

Estee Lauder, Inc.: Escondido, California 1999—2002

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