Terri Bumbera

Pittsburgh, PA Phone 412-***-****

Email: ad328h@r.postjobfree.com

https://www.linkedin.com/in/terri-bumbera/

Key Account, Sales & Team Leader

Experienced, enthusiastic manager with record of success in sales, marketing, team and account management and branding for large, consumer products. Excels at developing relationships, strategic planning, project management, customer satisfaction and driving successful teams.

Professional Experience

5 Hour Energy, Pittsburgh, PA / Aug 2022 – January 2024

Regional Sales/Influencer Manager

●Managed the implementation of 5 Hour Energy’s Street Influencer Program & Launch of 5 Hour beverage within independent and chain convenience & grocery channels.

●Successfully managed a team of 8 Reps/Influencers in PA, WV, OH & NC, that consistently hit all sales goals.

●Identified new opportunities and managed promotions, merchandising & program execution in territory.

●Utilized reporting to analyze store & rep performance, SKU penetration, & program effectiveness.

●Responsible for managing relationships with key accounts, DSD partners & HQ team to ensure smooth operating procedures and align on business objectives.

●Executed ride withs in market to provide accounts & reps actionable feedback & coaching.

●Promoted to Regional Sales Manager to support launch of 5 Hour Energy beverage.

Stitch Fix, Pittsburgh, PA / Sept 2020 – June 2022

Regional Styling Manager

●Successfully managed a team of 10 Team Managers & 150-175 stylists.

●Responsible for hiring, onboarding, training, coaching, and developing members of my team.

●Evaluate, validate & address team performance, engagement & leadership capabilities.

●Ensured that my team consistently met & exceeded all performance targets.

●Drove results through others by building leadership skills, developing effective teams and cultivating potential of my team members.

●Served as East Community Leader for Stitch Fix for Good, leading community involvement and volunteering opportunities. Was also an active member of our DEI taskforce, promoting diversity, equity and inclusion within the company.

Giant Eagle, Pittsburgh, PA / Mar 2019 – July 2020

Marketing Manager

●Led creation, development and execution of sales, promotions and marketing initiatives for the nationally ranked Giant Eagle gift card program; a $1 billion dollar entity, within retail & e-commerce platforms.

●Designed and implemented Project Development process that is utilized to efficiently manage the marketing process from idea to completion.

●Established effective relationships with outside partners, agencies, and internal departments to support and drive internal business strategies, merchandising programs, and business objectives.

●Generated creative briefs to develop promotion and marketing assets for a variety of platforms, these included web, digital ads, social media, email, circular, direct mail & broadcast.

●Created a new model for the Giant Eagle brand gift card. The “Gift Card, Gift Card” drove a quarter of a million incremental dollars within the first two months of availability.

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Terri Bumbera

GNC Inc., Pittsburgh, PA / Dec 2017 – Nov 2018

Brand Manager

●Led brand strategy, marketing and product development for GNC Pets.

●Managed key accounts such as PetSmart, responsible for strategic planning, increasing sales & profitability, ensuring customer satisfaction and loyalty and contract negotiation.

●Built and implemented strategic planograms, SKU rationalization, merchandising, marketing and promotional programs driving incremental retail & e-commerce sales.

●Developed new business for GNC Pet Brand, onboarding customers such as Amazon & Chewy.com, by strategically managing development, implementation, and execution of business, maximizing margin while growing brand equity.

●Managed project development process with internal groups, approving creative development and ensuring timely deliverables to customers.

●Established external relationships, ensuring effective cross-collaboration, with vendor, broker, supplier and distributor partners.

●Utilized research regarding market and industry trends and best practices, creating compelling presentations that aligned with internal marketing plans as well as meeting customer objectives.

Starbucks Coffee Company, Pittsburgh, PA / May 2012 – Dec 2017

Business Development Manager

●Directed business development opportunities for food service and licensed stores within assigned territory.

●Conducted all sales calls, strategic planning meetings, business reviews and licensed store development projects; negotiated all contracts.

●Single point of contact for Licensee, from the execution of their licensee agreement to store opening.. Worked collaboratively with various diverse teams to guarantee store opening success.

●Ensured that licensees are set up with vendors, team members are onboarded and educated, and was a constant champion of top tier customer service.

●Managed and developed portfolio of brands in over 200 food service accounts, overseeing Education, Health Care, Lodging, Gaming, and Retail channels.

●Built strategic plans, contacts, and prospects, ensuring long-term profitability for company and customers.

●Increased territory sales and profitability by cultivating relationships with key decision-makers, evaluating customer objectives, and delivering consultative solutions that generated incremental sales and profits.

●Partnered with food service management companies such as Aramark & Sodexo and distributors such as US Foods & Sysco to build effective programs.

●Received Bravo award for managing key accounts and driving incremental sales.

Coca Cola Enterprises, Pittsburgh, PA / May 2007 – Dec 2012

Account Manager

●Managed over 90 accounts in convenience, drug, grocery, and restaurant channels; supporting over 20 beverage brands, including Coca-Cola, Monster, & Vitamin Water.

●Managed key account relationships within assigned territory.

●Launched multiple new products resulting in product growth and expansion in new territories.

●Directed in-store marketing, sales, promotions, merchandising & contract negotiation.

●Maximized market opportunities by planning, presenting, and executing yearly sales and marketing contracts.

●Met all sales goals for every quarter.

Education

Bachelor of Science, Communications Mass Media

Indiana University of Pennsylvania, Indiana, PA

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