ANGELA SISTRUNK

(704-***-***** ad320q@r.postjobfree.com Gastonia, NC

Strategic Marketing Director with a proven track record in developing targeted campaigns to raise awareness, drive patient admissions, and enhance community engagement. Skilled in navigating regulatory environments, collaborating with medical professionals, and utilizing empathic communication to convey the organization’s mission and values. TECHNICAL SKILLS & EXPERTISE

Data Analysis Digital Marketing Content Management Strategic Planning CRM Systems Marketing Analytics Account Management Cross-Functional Collaboration Process Improvement Marketing Strategy B2B Sales Negotiations Patient Data Privacy Healthcare Analytics Healthcare Compliance VEPT EXPERIENCE

Pineville Rehab and Living Center Pineville, NC September 2020–Present Marketing Director

• Developed and implemented comprehensive marketing strategies resulting in an increase in patient admissions.

• Successfully navigating healthcare compliance standards, ensuring all marketing materials adhere to regulations.

• Collaborate with medical professionals to create patient-centric content and campaigns, enhancing brand reputation.

• Continually developing and managing content strategies, establishing the organizations as a trusted source of healthcare information.

• Successfully integrated CRM systems tailored to healthcare, improving patient relationship management.

• Utilizes market analysis data within similar industries, identifying new business and potential opportunities. Brookdale Union Gastonia, NC July 2019 - September 2020 Sales Manager

• Established and maintained strong relationships with healthcare providers, facilitating successful partnerships.

• Collaborated with cross-functional teams to align sales initiatives with the facility mission and patient needs.

• Conducted educational sessions for residents and families, showcasing the benefits and effectiveness of healthcare services and community programs.

• Coordinated and completed all activities needed for sales, including visiting prospects homes, conducting initial assessments or sales presentations, and ensuring all required forms are completed prior to move-in.

• Increased community awareness through participation in outside events, professional groups, and local community involvement.

Homestead Hospice Rockville, SC October 2018 - June 2019 Community Relations Manager

• Developed and implemented marketing strategies to enhance the facility’s visibility and increase referrals from healthcare professionals.

• Cultivated and maintained relationships with community organizations, healthcare providers, and local businesses to increase awareness of hospice services.

• Planned and executed outreach events, workshops, and seminars to educate the community about services.

• Collaborated with teams to ensure effective communication and coordination in delivering compassionate care to patients and their families.

Pruitthealth Hospice Columbia, SC November 2017 - October 2018 Community Relations Representative

• Coordinated community engagement initiatives to build partnerships and support for hospice care services.

• Conducted needs assessments and identified opportunities for community involvement to enhance the facility presence.

• Established and maintained relationships with local organizations to promote and raise awareness about care.

• Collaborated with the SNF’s, ALF’s, and healthcare professional to organize events, support groups, and educational programs.

The Crossing at Steele Creek Charlotte, NC April 2017 - November 2017 Sales and Marketing Director

• Developed and executed comprehensive sales and marketing plans to increase occupancy and revenue.

• Established and nurtured relationships with healthcare professionals, community organizations, and potential residents and their families.

• Coordinated community outreach events, health events, and programs to enhance the organization’s community presence.

• Collaborated with cross-functional teams to ensure alignment between marketing strategies and operational capabilities.

Healthsouth Acute Rehab Hospital Rock Hill, SC October 2012 - March 2017 Marketing Liaison

• Developed and implemented marketing strategies to increase patient referrals and raise awareness of rehabilitation services.

• Established and maintained relationships with physicians, discharge planners, and other healthcare professionals to ensure a steady flow of patient admissions.

• Collaborated with the admissions team to streamline the referral process and enhance communication with referring partners.

• Monitored market trends and competitor activities to identify opportunities for growth and differentiation. ADDITIONAL EXPERIENCE

Charlotte Health Care Center Admissions Coordinator/Admissions Director October 2007 – October 2012 Cardinal Health Sales Consultant September 2000 – October 2007 EDUCATION

Business Major Montreat College 2005 - 2006

Associate in Business Administration Gaston College 1992 - 1994