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949-***-****

ad31ty@r.postjobfree.com

Email

Phone

San Clemente, CA

Address

Kati Miale

Director of Marketing

Sales and Marketing Leader. Marketing Automation Expert. Technology Lover. Relationship Builder. Experience

Participate in the development of branding and corporate identity initiatives Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects Develop and manage marketing budget

Establish and grow a target market share

Conduct customer, brand and product research initiatives Offer expert advice to develop innovative advertising, public relations, social media and events

Negotiate with media partners to guarantee advantageous contracts Work with new business development team and sales teams on brand initiatives Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management

Demonstrate excellent communication and interpersonal skills Supervise a marketing team, including hiring, training, workloads, schedules and deadlines

Oversee the operation of a company’s website or email marketing program and provide analytics reviews

Director of Marketing

2017 - present

Approved Networks, a brand of Legrand, Orange County, CA University of Phoenix

California State University -

Dominguez Hills

BSIT - Web Development

MBA - ECommerce

WordPress

Web Development for Marketers

HubSpot CRM

Customer Relationship Management

Content Writing

Content Management

Content Marketing

E-commerce

E-Mail Marketing and Automation

Introduction to Marketing

Instruct cohorts of remote students in

California State University - San Diego

California State University - Long Beach

University of Nevada - Las Vegas

North Carolina State University

The University of Wisconsin

Lead Instructor - Digital Marketing

2021 - 2023

ThriveDX - Remote - San Clemente, CA

Expertise

Marketing Strategy

Go to Market Strategy

Content Marketing

Social Media Marketing

Digital Marketing

Wordpress

Marketing Automation

Web Design

Web Content

Sales

Coordinated with outside contributors, designers and developers to implement plans on schedule and within budget.

Implementation, integration and administration of E-Commerce systems including Woo-Commerce, Magento, Infusionsoft, Open Cart and Event Espresso.

Track analytics and reporting via Google Analytics, Social Report and other aggregate software like Hootsuite, Sprout Social, Buffer and Sendible to guide Digital Marketing Strategy

YouTube advertising. Facebook Ads and analytics

Made recommendations for creative and guided UX/UI on all web projects Created a customer experience via digital channels to drive traffic, elevate brand awareness, generate leads and facilitate rapid growth for international health and fitness education company.

Digital Marketing Director

2010 - 2016

B3 Fit, Inc. (Remote) - Aliso Viejo, CA

Digital Marketing strategy, planning and implementation. Video transfer, production and editing. Visual Wordpress development. Freelance Digital Marketing Consultant, Video Transfer and Production and WordPress Developer

2005 - present

Self Employed - San Clemente, CA

Interests

Health, Wellness and Fitness

Technology

Mental Health

Life Coaching

E-Commerce

Travel and Tourism

Event Planning

Career Planning

Mentorship

Spearheaded self-publishing sales and marketing efforts that lead to global multi-book publishing deal with Simon and Schuster in 6 different languages. Re-branded and restructured online book sales business to increase revenue and audience

Advised and implemented e-commerce, social media, sales and marketing automation and website strategy to create a multinational best-selling book and consulting training program.

Business Strategist - Marketing - Web Developer

2011 - 2016

Lovebugs, LLC (Remote) - Providence, RI

Chart beginning to end user experiences to identify stages in customer journey and design the UX to help users achieve a clearly defined goal. Harvest and analyze existing user-generated content for other Marketing, Communications and Fundraising channels; initiate use of content with partners responsible for each channel. Build content such as web pages and quizzes in various CMS platforms.

Contributing insights that drive improved results for key campaigns on the Marketing calendar.

Ideate and execute new content initiatives, including written and visual content with an emphasis on powerful storytelling. Guide stakeholders in improving/optimizing existing content. (www.redcross.org/ get-help, www.redcross.org/donate/donation)

Consultant - Digital Content Marketing and Optimization 2016 - 2017

American Red Cross (Remote) - Washington, DC

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