Lenora Timal

New York, NY

SUPPLIER SUMMARY

Lenora is a professional Project Manager with over 8 years in the full digital project management life cycle responsible for leading tactical campaigns and initiatives and managing day-to-day project needs within the internal creative agency.

Currently at a Digital Marketing Company as Senior Creative Project Manager, Lenora is in charge of different types of projects Multi-channel Digital and print campaign work including HTML emails, e-blasts, and banners.

During her time at Cline Davis as a Project Manager, Lenora managed the financial scope of work ($100K to $7M) for digital and print projects of multiple healthcare portfolios under Bayer Women’s Health.

Lenora lives in New York, NY, and would like to work fully remotely. She has open availability for an interview and can begin a new project immediately.

SKILLS

Team Leadership

Digital Marketing

Project Planning

Agile Project Management

Project Life Cycle

Process Marketing

Seasonal Process

Resource Allocation

Project Scope of Work

Financial Tracking

Process Improvement

Communication

Marketing Timelines

Risk Management

Doc’s Relationship Management

Adobe Creative Suite

MS Project Basecamp

JIRA, Workfront

Smartsheet

Microsoft Office

EDUCATION & CERTIFICATIONS

Bachelor of Science in Legal Studies, City University of New York, New York City

Project Management Professional Training Program (In progress) Project Management Institute (PMI)

Omni-Channel Management Certificate - Fashion Institute of Technology (FIT) – NYC 2020

Attended Retail & E-Commerce/Digital Marketing Leadership Conferences - Winter & Summer, 2019 Fashion Design -Fashion Design Training Studio – Newark, NJ

WORK EXPERIENCE

Digital Marketing Company (Confidential NDA)– New York, NY Jan 2023 to Present

Senior Creative Project Manager (freelancer)

Work with creative teams and manage the studio's & agencies' assets and the vendor's workload.

Daily stand-ups with the creative team regarding resourcing and allocation of weekly deliverables.

Finances for projects including the SOW and managing the client's briefs.

This role is a mixture of account and project management with client-facing work.

Track record of accelerating creative processes, enhancing stakeholder satisfaction, and resolving complex problems to deliver multi-million-dollar projects on time, and within budget.

Excel at working in high-pressure environments and coordinating cross-functional team activities to meet aggressive deadlines.

Types of projects, Multi-channel Digital and print campaign work including HTML emails, e-blasts, and banners.

Shop Style – New York, NY Jan 2022 to Jan 2023

Creative Project Manager (Freelancer)

Brought in to help the company manage the refresh and redesign of all digital and creative assets.

Managed the creative teams as well as the marketing, brand, engineering, and product teams.

Set up the marketing and product end-to-end life cycle from brief to live.

Worked in an agile environment using Jira with two-week sprints; communicated in Slack daily and Monday.com.

Ran weekly marketing briefings to the creative team and weekly creative reviews.

Campaigns 360/180 as well as ad hoc projects and Trigger Emails.

Given full access to the quarterly marketing calendar and used it to schedule omnichannel briefings as well as resourcing and execution.

Ann Taylor Inc. – New York, NY Jun 2015 to Sept 2021

Creative and Digital Project Manager

Spearheaded omni-channel marketing campaign scheduling, resource allocation, workflows, and processes for 170+ stores, including editorial, planning, digital asset development, and merchandise.

Co-led a 5-member Digital Creative Team. Co-managed 5 creative team members covering Loft and Lou and Gray, Outlet in-store/online, and Ann Taylor Factory.

Process oversight included approvals of marketing roadmaps and seasonal concept approvals (brand messaging and color schemes).

Partnered with sourcing and planning project manager for marketing calendar and store set alignment.

Scheduled marketing creative reviews and sample order strategy meetings.

Scheduled quarterly seasonal collection reviews with merchant leaders.

Worked with freelance stylist and production team to schedule Style Out kick-off Meetings and ensure product availability for photo shoots.

Scheduled all leadership seasonal PLC Topline meetings from Collection Reviews to Photography.

Key role in opening a new e-commerce channel by mapping marketing timelines for the 2019 online launch of Outlet brand.

Boosted team efficiency for the transition from developing outlet and factory projects first to leading with premium brands, followed by outlet brands.

Delivered against tight timelines, overcoming challenges associated with continual updates from sample coordinators. Instituted check-ins and verification of merchandise quantities received by shapes, sizes, and styles.

Enabled earlier delivery of feedback to teams and ensured alignment of color palettes with seasons and brands’ consumer styles and budgets. Synergized timelines for Outlet and Factory seasonal reviews and approvals, alleviating burden on Marketing and Merchandising SVPs’ tight schedules. Ensured department-wide consistency and standardization by updating process documentation.

Garnered recognition from the Creative Operations Manager for seamless brand mock-ups during high-stress retail holiday seasons.

Began as a freelancer, gained hire and earned responsibility for portion of Outlet e-commerce launch, and later secured promotion to project leadership role.

Cline Davis Mann (CDM) – New York, NY Nov 2013 to Jun 2015

Digital Project Manager

The CDM Group is the world's largest, fully integrated, global healthcare communications company, a member of Omnicom Group.

Managed financial scope of work ($100K to $7M) for digital and print projects of multiple healthcare portfolios under Bayer Women’s Health.

Allocated resources by creating project staffing plans.

Scheduled production for detail aids, sites, landing pages, and videos.

Monitored and tracked project lifecycle, deliverables, and timelines.

Coordinated estimates, risk management documents, digital asset requests, and meetings and approval processes among creative and accounting teams.

Held check-ins with account, creative, and proofreading teams. Managed all client feedback.

Improved project management capabilities for copy and designers by proposing shift in project timeline planning approach.

Met with senior project manager and discussed chronic issue related to timeline readjustments and impacts on Bayer Women’s Health’s junior account executives’ expectations.

Additional work experience upon request*

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