Ross Pinsler

Chicago, IL

847-***-****

ad31q3@r.postjobfree.com

rosspinsler.com

Profile

Brand Manager, Social Media Expert, Content

Creator, SEO Analyst, & UX Designer. I help

B2B, ECommerce, and B2C businesses

increase their organic search rankings through

data-driven, holistic digital marketing

campaigns.

Certifications

Google Analytics

Google Digital Academy .. 2023

Information Architecture

Nielsen Norman Group .. 2022

UX & Analytics

Nielsen Norman Group .. 2022

Simpleview CMS

Simpleview Brainery .. 2023

Skills

Digital Marketing

Social Media Management

Content Creation

Graphic Design

Adobe Creative Cloud

SEO

PPC

Web Development

WordPress Design

CMS Management

HTML/CSS

Analytics Tools

Google Analytics 4

Google Looker Studio

SEMRush

Google Ads

Google Search Console

Education

Saugatuck High School Diploma

2010-2014, SAUGATUCK, MI

Graduated top 5% of class with an interest in

journalism.

Experience

Windmill Strategy

SEO Specialist

9/2023 - PRESENT, REMOTE

● Maintain and manage all SEO activities for 14 different client accounts, including presenting monthly/quarterly reporting meetings and performing ongoing competitor and keyword analysis.

● Perform keyword research and competitor analysis to craft on-page optimization and navigation recommendations for new builds.

● Developed new deliverables and SEO processes, including the creation of over 10 new templates and Google Looker Studio reports.

● Coordinate with the Project Management team to establish deadlines, future roadmapping, and to ensure SEO campaigns are communicated consistently across departments.

● Have seen notable growth in organic traffic, organic search positions, and social media engagement for clients in the B2B industrial sector, including contract manufacturing and robotic assembly companies. Simpleview Inc.

SEO Sitemap Analyst

10/2022 - 9/2023, REMOTE

● Conduct content audits and build advanced sitemaps for new web builds and redesigns, utilizing advanced SEO tools to improve usability and organic ranking.

● Perform keyword research and competitor analysis to craft navigation recommendations, taking lead on scheduling and presenting findings to clients.

● Organize content from existing sites and new content recommendations in advanced sitemap, which is then used for importing data at launch.

Simpleview Inc.

SEO Specialist

03/2021 - 10/2022, REMOTE

● Analyze seasonal trends, page performance, and search volume to deliver content and SEO recommendations, improving organic visibility and website performance.

● Train and mentor SEO Specialists and Analysts, conducting knowledge shares on keyword research, meta tag writing, and content recommendations, fostering team development. ChiSportsRoss

Content Creator

04/2020 - PRESENT, REMOTE

● Write, film, and edit data-driven sports analysis, broadcast to an audience of over 50,000 followers across Twitter, YouTube, Instagram, and TikTok.

Swish Theory

Digital Marketing Director

10/2022 - PRESENT, REMOTE

● Co-Founded Swish Theory, a basketball analysis website with a team of over 30 contributors.

● Designed brand color scheme, social media branding, graphics, and web UI using the Swish Theory Design Guide.

● Built custom CMS using Wordpress to create custom post types, custom taxonomies, custom field groups, and content templates.

● Saw 8,420 organic clicks, 776,000 organic impressions, and acquired 31,000 new users since launch. Ventura Properties

Digital Marketer

05/2019 - 03/2021, TUCSON, AZ

● Managed marketing campaigns to cultivate brand awareness and drive website traffic via Google AdWords, Facebook, Twitter, Instagram, and LinkedIn.

● Utilized metrics from Google Analytics, Moz, and SEMRush to evaluate campaign success and identify opportunities and performance trends.

Samsung SmartThings

Content Writer

05/2017 - 03/2019, TUCSON, AZ

● Wrote internal, B2B, and customer-facing support content for troubleshooting Smart Home Automation systems, using tools such as Confluence, Zendesk, and Contentful.

● Maintained internal and external knowledge bases, which included working with key stakeholders and product specialists to keep information up-to-date.

● Wrote in-app content for the Global Operations Team, which was translated into hundreds of languages and displayed prominently in the SmartThings app.

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