Social Media Manager
Resume:
Michael Lyall
Marketing, Recruiting, and Social Media Manager
ad31kx@r.postjobfree.com
Experienced Marketing, Recruiting and Social Media Manager Career has included significant experience with managing marketing efforts for small, midsize, and large organizations. In that capacity I have developed and implemented detailed plans for marketing campaigns, set up and monitored social media platforms on a large scale and created detailed online tracking mechanisms for ad campaigns while working to ensure that the company's brand is effectively represented online. In addition, I have had opportunities to get involved with recruiting for Owner Operators
(Independent Contractors) for the leased trucking industry by successfully marketing to and recruiting new talent. My responsibilities included developing and analyzing qualifications data to measure candidates against and set up tracking for recruitment campaign successes. I am a result oriented professional with key skills that contribute to business growth and I take pride in my ability to stay up to date with industry trends, technology and best practices.
Marketing/Social Media
o Significant experience managing multiple FB (Meta) Business Pages. o Have built and managed multiple online groups creating a large following for company.
(Over 40,000 followers)
o Created and tracked Meta Ads Manager utilizing connections to web with Pixels and Funnels for recruiting campaigns.
o Skilled at developing and utilizing embedded Pixels, Tags and Google to support large scale marketing campaigns to provide useful information regarding success of marketing campaigns.
o Experienced with Google Analytics as it relates to specific marketing strategies. o Developed and implemented data gathering through Form building with Adobe. o Proficient in creating and developing Websites, landing pages and Social Media sites and connecting those accounts to web pages for analytics tracking. o Experience supporting Word Press websites and adding marketing links and needed to improving tracking and analytics.
o Experience with creating content for and generating marketing videos: Editing, light animation and linking.
o Have developed print Marketing materials.
Recruitment
o Over 15 years’ experience recruiting.
o Proficient with application screening, interview and orientation procedures, creating and verifying qualifications, as well as onboarding for HR. o Experienced with matching clients to positions.
o My career started in staffing and recruiting and developed the ability to utilize marketing and social media for successful recruiting strategies. Software Proficiency
Adobe Creative suite, WordPress, Facebook (Meta) Business/ ig/fb etc, Tenthstreet, Form building, Adobe Elements, Doodly animation videos, Speechelo, Full MS Suite of products, CRM Software, Constant Contact email software, Phone software, and others. Michael Lyall
Marketing, Recruiting, and Social Media Manager
ad31kx@r.postjobfree.com
Employment History
Transport Investments/ Bridgeway (Remote)
5/1/2017 - 10/31/2023
Company was acquired by Bridgeway in 2023. In addition to the responsibilities I had at ATI I also recruited independent owner operators (independent contractors) and conducting detailed onboarding orientation for contractors. Designed, created and implemented ads across the US for this national company. Utilizing different job boards, social media platforms and worked to develop organic lead generation. Supplied enough leads for 5 recruiters and coordinated with director of recruitment for ad development and generation. ATI
10/31/2016 – 5/1/2017 (Promoted to Transport Investments - Remote) Initially hired at ATI as a recruiter and as I developed experience my responsibilities were increased to include Marketing/Social Media Manager. My responsibilities included recruiting independent owner operators (independent contractors) and conducting detailed onboarding orientation for contractors. Analyzing owner operator requirements and developing outreach to increase recruitment numbers. As my position developed I took on marketing responsibilities which included creating the ATI website, created and managed a full scale ATI social media presence (Meta and Insta) with more than 40,000 followers. Managed and maintained groups daily, utilized FB pixels and funnels to successfully track calls and social media interactions. Created marketing materials to support recruiting campaigns.
Office Manager/Business Development
Davenport Diesel Repair LLC
7/1/2015 -2016
Davenport diesel, formally PNT services had been in business several years before I joined the company, they were interested in increasing sales and formalizing the business practices to move from a small to a medium size business and I was hired to manage that process. I developed all of the content for a new marketing strategy. Created new ad campaigns via web and developed all new marketing materials, i.e. business card design, logo design, clothing, and managed a formal strategy for a successful organic SEO campaign. Recruiter/ Staffing Consultant
Lumea Staffing Professional Division
2/2010 – 10/1/2012
Recruited and Maintained up to 100 temporary employees of various positions. I specialized in the clerical and professional positions, including, but not limited to, IT, consultants, accountants, data entry clerks, and more. I was responsible for maintaining the companies AZ state contract with several different clients, established strong rapport with state customer and continued to be the primary contact for their temporary employment needs. Ashworth University – AA Marketing – 2009
Devry University– Computer sciences – 2011
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