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Bernadette Ortiz ad31kb@r.postjobfree.com • 720-***-****

LinkedIn • Littleton, CO 80123

Marketing Management Executive

Seasoned Marketing Director with 20+ years of experience in driving comprehensive marketing strategies, business development, and sales across multiple channels. Expertise in leveraging digital, social, and mobile channels to drive business benefits, cost savings, and customer growth. Demonstrated ability to introduce new business processes and procedures through technology modernization and product enhancements. Proven track record of nurturing new accounts, identifying upselling opportunities, and fostering strategic business relationships. Solid understanding and knowledge of digital marketing concepts, tools, and techniques. Creative thinking and the ability to develop engaging marketing initiatives and campaigns. Proven expertise in sales/marketing strategic planning and program delivery as well as knowledge of domestic and worldwide markets and global marketing strategy. Areas of Expertise

● Marketing Management

● Search Engine Optimization

● Team Leadership & Training

● Competitor Analysis

● Social Media/Digital Marketing

● Sales & Marketing Strategy

● Customer Centric Approach

● Workflow Automation

● Business Relationship Building

Professional Experience

Columbine Label Company, Denver, CO 2011 – 2023

Marketing Director / New Business Development Digital Specialist Provided strategic leadership and direction in devising and executing a diverse range of marketing strategies, including contract management, SEO, PPC campaigns, press releases, blogs, social media, drip campaigns, e-blasts, trade show sponsorships, and staffing trade show exhibits. Held a certification as an Operator Certified WS4500. Established and fostered relationships between external vendors and internal stakeholders to ensure smooth collaboration and communication. Analyzed sales trends and statistics to identify opportunities for growth and improvement. Conducted risk assessments to evaluate potential risks and develop mitigation strategies. Researched and identified new vendors and materials suitable for specialty applications to enhance product offerings and diversify the supply chain.

● Led the safety coordination efforts, resulting in achieving GOLD status in 2018 with the Circle of Safety Award from Pinnacol Assurance for three consecutive years.

● Envisioned, devised, and executed a customer-centric strategy harnessing digital, social, and mobile channels to drive business benefits and cost savings.

● Spearheaded the introduction of new business processes and procedures through technology modernization and product enhancements, fostering customer growth and retention.

● Developed and maintained the company website, landing pages, and marketing collateral, including social media content.

● Achieved successful communication and reporting of competitor activities by maintaining an updated competitor database.

● Optimized and refined databases, CRM systems, and other tools to facilitate efficient email broadcasting and messaging.

● Implemented and communicated digital business strategies in alignment with the organization's senior leadership's vision. Columbine Label Company, Denver, CO 2003 – 2011

Sales Representative

Delivered expert advice and guidance to clients on technical aspects of label applications for B2B markets. Acted as the point of contact for clients, estimating orders and facilitating the creation of work orders for the art department and production team. Ensured constant communication with all clients during the intricate sales cycle.

● Developed an innovative sales strategy tailored to meet regional customer needs and market conditions, which effectively increased customer engagement.

● Effectively nurtured new accounts by consistently communicating, highlighting promotions, and building trust.

● Successfully handled client accounts, while meeting clients’ requirements effectively and efficiently.

● Proactively identified opportunities for upselling, contributing to revenue growth. Page 2 2

Lightning Labels, Denver, CO 2002 – 2003

Vice President of Sales

Played a key role in the establishment and development of a start-up custom labels and stickers company, bringing in-depth knowledge and expertise in the label printing industry. Drove the company's sales strategy and direction, ensuring sustained revenue growth and comprehensive support for the broader sales and account management organization.

● Drove the expansion of a new product line by fostering strategic business relationships and securing new accounts.

● Pioneered a customer-centric sales approach, resulting in an enhanced reputation for quick turnaround times.

● Earned certification as an Operator Certified HP/Indigo WS2000, solidifying technical expertise in the label printing space. Additional Experience

Customer Service / Sales, Press-On Label Company, Denver, CO Receptionist / Assistant Media Buyer, Hayduk-King Adv, Denver, CO Education

Master of Business Administration (M.B.A.), Marketing Regis University, 2021

Bachelor of Science (B.S.), Marketing

Regis University, 2017

Associates of Applied Science, Business and Administration, emphasis in Marketing Arapahoe Community College

Professional Training

Selling Skills and Sales Operations, 2006 - 2008

Licenses & Certifications

Certificate, Search Engine Optimization, Findability Lab Technical Proficiencies

MS Office Suite, LabelTraxx, Sage Act!, ZoHo, HubSpot, Moz, Hootsuite, iThemes, Yoast, WordPress, GoDaddy, Canva, Flexmate, 4D, Constant Contact, Zoom, Spyfu, Google suite, SEM Rush

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