SATYAJEET CHATTERJEE

A/tower flat no ***, Sun Complex., R.V. Desai Road, Vadodara Pin 390001

E-mail: ad31j9@r.postjobfree.com Mob-989-***-****

Job Objective

Seeking High level assignments in the areas of Retail,Sales & Marketing or Business Development with an organisation of repute preferably in Fmcg Industry./Footwear Industry. AJANTA SHOES INDIA PVT.LTD (FROM MARCH 2019)

Here I am working as CLUSTER HEAD - SALES looking after Western parts of India looking after the entire Channel Sales Management & Distribution, managing the entire sales team .Sales & Marketing of various products Market expansion & development Sales & Channel Objectives -

Ensure Primary / Secondary Sales for the assigned area Ensure WOD in secondary channel

Ensure Channel Adequacy

Collect Overdues / Debtors

People Management -

Identifying poorly performing field employees and take suitable remedial actions Ensure all Territory Sales Managers make incentives Ensure right target deployment to Territory Sales Managers Market Connect -

Collect feedback on all aspects of the business including product quality, pricing, packaging, new product ideas, supply situations, competitor's activities, schemes etc Inventory Management -

Forecast accuracy, project SKU's needed for sales

To ensure Distributor Inventory should not be more than 40 days To ensure right product placement in the right market Product / Scheme and Competition Fighting -

Take responsibility for -

Product Launches

Scheme design (in consultation General Manager) and feedback on effectiveness of schemes Development and implementation of competition fighting strategy (in consultation with the General Manager)

Governance -

Identify, review and process reports, which reflect the roles and responsibilities of each employee

Ensure business reviews are conducted in the areas as per laid down processes CONDOR FOOTWEAR INDIA LIMITED (FROM FEB 2013 TO FEB 2019) Here I have worked as Regional. Sales. Manager looking after the entire Channel Sales management & distribution with the help of Sales team looking after the distributor & retailers keeping day to day touch for the requirements of the stock& supply with the depot to get the utmost productivity up-to the maximum level.

Job & Duties handled by me as

REGIONAL SALES MANAGER - WEST

Sales,Retail,Business Development Role, Category:Channel Sales Role:Regional Sales Manager Keyskills, Regional Sales Sales Management Appoint Branding Region, Sales Marketing & marketing Footwear. & Distributions. The main job was to train the respective ASM's and BDOs to conduct sales activity required to be done by them. ASM's and BDOs' to get into maximum branding activity at the retailers end. I have to monitor the daily sales activity in his entire region and see to it that it is as per expectation of the management. Here I have to study the effectiveness of the ASMs and BDOs and if they are not found effective, I have to arrange to replace them. Staff to be motivate the effective sales team and get the sales targets of the region achieved through this team. To take proper required follow up of timely payments in the entire region. With the Team I have to explore the untapped markets in his region and ask ASMs to find and appoint required number of distributors to cover the untapped markets. Timely Merchandising planning as per the season has to be planned accordingly so timely the Merchandise are available in the market. To report on weekly and monthly basis about the teams performance, new retails entered, new products introduced, new distributors introduced, sales generated. I have to always share with management about the roadmap of the plans to increase the sales. Report on monthly basis the target set and achievement of the same. With the help of the Entire team and Management help We do all such activities required to increase and maximize companys' sales in the designated areas.

BATA INDIA LTD. (AUGUST 1990 TILL DECEMBER 2012)

Summary of Skills & Experience (Bata India Ltd.) – Managerial Cadre

• Over 22 years of experience in the areas of Sales, Marketing, Business Development & Retail Operations with Bata India Ltd.

• Worked as Joint Retail Venture Manager and spearheading the complete retail operations for South Gujarat.

• Skills at analysing market trends to provide critical inputs for business development initiatives and formulation of selling strategies.

• Extensive experience in Stores Management Inventory Control, Merchandising Management, Inventory management involving man/materials management, effective receivables management etc

• Distinction of developing business with clients like Maharashtra Hybrid Seeds Co., Bajaj Auto Ltd, Videocon Ltd. & Maharashtra Distillers, State Fertilizer Company, Indian Oil Corporation, Gas Authority of India Limited, Manikchand etc.

• Proven track record of generating business of worth Rs 12 crores at 6500 Sq. Ft. store.. Organisational Experience

Since Aug’ 90 with Bata India Ltd, designated as Joint Retail Venture Manager Key Performance Areas

Retail Operations

• Supervising the complete sales & marketing operations & accountable for the topline profitability & increased sales growth for various products.

• Managing the collections, cash flow for effective receivable management at the shop.

• Updating the stocks on regular basis & ensuring optimum inventory levels of various kinds according to the market needs and trends.

• Implementing various merchandising activities like showroom display, arrangements of the stock in a proper & attractive manner etc.

• Administrating the showroom involving man & materials management, preparation of category statements, product profiles etc.

Customer Service/Marketing

• Interacting with the customers & updating them with the prevailing trends & designs vogue for promotion of the shop products.

• Handling various customer issues & complaints ensuring their satisfaction with the product to enhance & sustain business.

• Organising promotional activities like campaigns, inshop promotions & customer loyalty programmes for enhancing market visibility & achieve better market reach. Chief Tasks Handled At Each Appointment

Aug’ 90-Dec’ 97 Sales Executive

• Successfully generated sales of Rs 20,000 per day.

• Bagged an order of worth Rs 14 lacs from Maharashtra State Electricity Board for Industrial Boots.

Jan’ 98-Jun’ 98 Shop Manager

• Oversaw the complete business operations for the store of 2000 sq. feet with over 28000 pair storage and generated business of Rs 70 lacs.

• Achieved and sustained business of Rs 4.5 crores per year.

• Procured business worth 18 lacs from Maharashtra Hybrid Seeds Co.

• Managed key clients like Bajaj Auto Ltd, Videocon Ltd. & Maharashtra Distillers. Since Jun’ 98 Joint Retail Venture Manager Till DEC 2012 (MANAGERIAL CADRE)

• Generated business worth Rs 12 crores for 6500 Sq. Ft. stores with capacity of 42000 pairs.

• Supervised the complete gamut of retail operations for South Gujarat.

• Maintained min-max inventory levels at each sales point as per the requirements.

• Managed the Retail Accounting System and accountable for the profitability.

• Conceptualised & implemented various promotional activities & generated additional business of worth 32 lacs.

• Developed and managed clients like Oil & Natural Gas Company (O.N.G.C.), Gujarat State Fertilizer Company, Indian Oil Corporation, Gas Authority of India Limited, Manikchand, Gujarat Industrial Power Company, Armstrong India Limited, L. K. India Ltd., Kuster’ s Calico Limited, Gujarat Electricity Board, J.C.T. Thappar Group etc. Educational Qualifications

• MBA (Marketing) with 1st Division from Swami Rammanand Teerth Marathawada University, Nanded, 1997.

• Diploma in Business Management with Grade A from Indian Institute of Management & Services, New Delhi, 1993.

• B.Com from Poona University, 1992.

Date of Birth -20th March 1969

Contact this candidate