Skills

Experience

ROXANNE BROWN

Senior Brand Manager

347-***-**** ad31h0@r.postjobfree.com New York, New York I am seasoned brand marketing manager with a proven track record of developing and executing successful marketing strategies to enhance brand visibility, drive engagement, and increase sales. Skilled in market analysis, consumer behavior insights, and creative campaign development. Proficient in leveraging various marketing channels and platforms to effectively reach target audiences. Strong leadership abilities, adept at leading cross- functional teams and fostering collaborative relationships. Passionate about driving brand growth through innovation, creativity, and strategic thinking.

Brand analysis Analytical Skills: Proficiency in

data analysis and interpretation

• Communication: Strong verbal and written

communication skills

•

Creativity: devising innovative strategies to

promote a brand, creating engaging content,

designing captivating visuals, and developing

unique campaigns

•

Creative Director / Brand Manager

LIL YACHTY, Atlanta, GEORGIA

April 2018 - January 2021

As a Brand Manager, My primary responsibility was to oversee the development, positioning, and management of Yachtys brand to ensure his success and growth across various markets. I served as the guardian of his brand's identity and reputation, working to strengthen its equity and resonance with target audiences. I was responsible for the creation and evolution of brand assets, including logos, taglines, visual identity, and brand guidelines. I ensured consistency across all brand touchpoints, from packaging and advertising to digital and social media.

Director of VIP & influencer marketing / Events

VFILES, New York, NEW YORK

August 2015 - April 2018

As an Influencer Marketing & events Manager, I orchestrated strategic partnerships with influencers to amplify brand messaging and drive engagement. My role involved identifying relevant influencers, negotiating partnerships, and overseeing campaign execution. I leveraged my expertise to develop creative concepts that resonate with target audiences and monitor campaign performance to optimize results. Collaborating closely with cross-functional teams,I ensured seamless integration of influencer initiatives into broader marketing strategies. Additionally, I stayed abreast of industry trends and emerging platforms to continuously innovate and elevate influencer marketing efforts.

As a Fashion Event Coordinator, I was responsible for planning, organizing, and executing memorable fashion events that showcase brands, designers, and trends. My role involved coordinating every aspect of the event, from venue selection and logistics to guest list management and promotional activities. Stylist, influencer and brand consultant

BROWN CREATIVE ENTERPRISES, New York, NEW YORK

January 2021 - Present

Education

References

As a celebrity stylist, my role was to curate and enhance the public image of my clients through their wardrobe choices. My responsibilities included:

Trend Forecasting: staying

abreast of the latest fashion trends, attending fashion shows, reading industry publications, and networking with designers and stylists to anticipate upcoming trends and incorporate them into my clients' wardrobes. Brand Partnerships: I cultivated relationships with designers, fashion brands, and luxury retailers to secure clothing loans, sponsorships, and partnerships for my clients. This allowed my clients to showcase high-end fashion and accessories while promoting brands to their audience. As a brand consultant, I provided expert advice and guidance to businesses seeking to develop, enhance, or reposition their brands.

I played a key role in shaping clients' brand identities, including logo design, color palettes, typography, and brand guidelines. My goal was to create cohesive and memorable brand identities that resonated with target audiences and differentiated clients from competitors. Bachelor of Arts (B.A.) in Mass Communication and Journalism Lehman College, Bronx, NY

April 2012

References available upon request

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