Hakim Henderson

813-***-**** ad31cf@r.postjobfree.com Orlando, Florida

Industry Experience

Marketing Communications Coordinatoor

July 2023 - Current

My CFL Tech Solutions, Hybrid

● Helped build out, organize & maintain CRM platform along with its applications within the platform

● Creating a full-on Marketing plan for an industry with little to no marketing direction, including combined outbound & inbound marketing efforts such as Email marketing, Social Media Campaigns & cold-calling Leads

● Established a S.W.O.T. (Strength, Weaknesses, Opportunities, Threats) analysis to maximize Marketing dept. efforts, by improving efficiency in planning, internal communication & marketing-to-sales funnels processes Communications & Marketing Specialist

February 2022 - December 2022

Eagle Roofing, Hybrid

● Analyzed & managed customer contacts gotten by sales reps

● Implemented configuration changes in CRM to allow easy operation for team

● Provided training and support to all levels of users, including company leadership, managers, and front-line team members

Digital Marketing Coordinator/Lead Ad Agent

2020 - January 2022

Ads Plus Promotions, Remote/Virtual

● Utilizing paid digital advertising on platforms such as FaceBook & YouTube to generate clients and traction

● Create systemized & highly optimized funnel sequences to convert paid leads utilizing a unique mix of keywords, topics and audience groups

● Analyzing data from Ads, and tracking their conversions to report useful information for improvements via a digital dashboard

● Utilized and managed Wordpress to create a full-proof B2B and B2C lead gen funnel

● Generated millions of views & clicks for aspiring creators and small businesses Marketing Specialist & B2C Lead

June 2019 - July 2020

Mirora Online Jewelry, Remote/Virtual

● Created E-Marketing campaigns while maintaining a content calendar, ensuring certain metrics were hit by due dates and identifying the issue if not

● Marketing and advertising high-end jewelry to influencers of various backgrounds; providing quality below major retailers pricing

● Built email/sms Marketing automations to nurture inbound leads from my paid digital advertising efforts

● Manage retargeting ads for my lead generation funnel, tracking their conversions Social Media Coordinator & Content Developer

June 2016 - March 2019

Citrus Rap, Remote/ Virtual

● Coordinated fulfillment services social media marketing efforts

● Performed and optimized Wordpress to increase website traffic and CTR conversions

● Facilitated web page optimizations utilizing keywords

● Created copy for picture/video advertising campaigns and blog posts Skills

Facebook Ads, Google Ads Certified, Google Analytics, YouTube Ads, LinkedIn Ads, Conversion Tracking, Clickfunnels, Wordpress, Shopify, Zapier, Calendly, Typeform, Klaviyo, Hubspot, 365Dynamics, Asana, ConstantContact, SimpleKPI, Google My Business, Adobe Illustrator, Canva, Microsoft Office Suite, Hootsuite, Slack, Mailchimp Education

University of South Florida, Tampa, FL

B.A. Marketing & Mass Communications

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