Maria I. Hernandez

Delray Beach, FL *****

M: 954-***-****

ad30yp@r.postjobfree.com

www.linkedin.com/in/mariaihdz/

Professional Summary:

Accomplished professional with a diverse background in marketing and recruiting in financial services. I have a proven track record of achieving goals and driving results through strategic planning, client engagement, and talent acquisition, seeking new opportunities to leverage skills and accomplishments in a dynamic environment, as I transition into a new career path after 20 years in the financial services industry.

Experience:

March 2020-October 2023

Principal Financial Group, Miramar, FL - Business Development Consultant (Marketing)

● Collaborated with financial advisors to develop and execute customized marketing strategies tailored to their business objectives and target market.

● Implemented lead-generation campaigns and referral programs

● Managed the creation and distribution of marketing content across various channels, including digital platforms, print materials, and client events.

● Ensured compliance with regulatory requirements, including FINRA, and firm-specific guidelines, through review and approval of marketing materials

● Set measurable marketing goals and KPIs, track performance, and provide regular reports to financial advisors on campaign effectiveness and ROI.

● Facilitated Salesforce training sessions for financial advisors and staff to ensure awareness of best practices.

● Executed marketing campaigns to enhance brand visibility and recognition, resulting in a 20% increase in brand awareness and market penetration.

● Collaborated with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.

February 2004-March 2020

Principal Financial Group, Miramar, FL - Recruiting Coordinator

● Managed and updated the applicant tracking system, resulting in a 20% increase in efficiency and a 10% reduction in errors.

● Participated in job fairs and other recruiting events, resulting in a 40% increase in candidate leads.

● Consistently attained the recruitment objective of securing 12 hires annually.

● Executed recruiting plans to fulfill both local and corporate hiring objectives.

● Developed and managed job postings on various job boards

● Scheduling of initial interviews and follow-up interviews for the leadership team

● Managed candidate progression throughout the recruitment process to ensure adherence to anticipated timelines, including coordinating background checks, assessments, FINRA and state licensing and registration, and onboarding documentation.

● Provide an offer letter and benefits package to candidates.

● Managed employee referral recognition program

2

June 2001-February 2004

Climate Control, Inc., Weston, FL - V.P. of Operations

● Collaborate with project managers and subcontractors to ensure the timely completion of tasks and adherence to the project schedule.

● Negotiate pricing, payment terms, and delivery dates with vendors to ensure maximum profitability on purchased materials.

● Manage employee and subcontractor payroll.

● Accounts payable and receivable

● Short-term and advanced promotional initiatives

● Administrative tasks to maintain productivity

Education:

1991 - 1994

Miami Dade College, Miami - Criminal Justice Studies Broward College, Davie - Paralegal Studies

Languages:

English: Fluent (Native)

Spanish: Proficient

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